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SMART Communication Plans

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Developing a S.M.A.R.T. Communications Plan
Communicating with all stakeholders is key to recruitment, sustainability and success. Learn to develop a S.M.A.R.T. communications plan with Specific, Measurable, Attainable, Results oriented, and Time conscious objectives. School public relations specialist, AJ Huff, will discuss how having a S.M.A.R.T. plan in place can take the guess work out of the who, what, when and why’s of communicating about your Project SEARCH program.

Developing a S.M.A.R.T. Communications Plan
Communicating with all stakeholders is key to recruitment, sustainability and success. Learn to develop a S.M.A.R.T. communications plan with Specific, Measurable, Attainable, Results oriented, and Time conscious objectives. School public relations specialist, AJ Huff, will discuss how having a S.M.A.R.T. plan in place can take the guess work out of the who, what, when and why’s of communicating about your Project SEARCH program.

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SMART Communication Plans

  1. 1. S.M.A.R.T. Communications Erase the guess work of communicating Project SEARCH
  2. 2. What is a communications plan? A roadmap for communicating your key messages What? Who? How?
  3. 3. Why do you need a communications plan?
  4. 4. Why do you need a communications plan? To reach your goals
  5. 5. Why do you need a communications plan? To reach your goals To reach ALL stakeholders
  6. 6. Why do you need a communications plan? To reach your goals To reach ALL stakeholders To communicate a consistent message
  7. 7. Why do you need a communications plan? To reach your goals To reach ALL stakeholders To communicate a consistent message To create opportunity for action and feedback
  8. 8. Why do you need a communications plan? To reach your goals To reach ALL stakeholders To communicate a consistent message To create opportunity for action and feedback
  9. 9. Why do you need a communications plan?
  10. 10. Why do you need a communications plan?
  11. 11. Consistency is KEY!
  12. 12. What is a S.M.A.R.T. communications plan? Specific Measurable Attainable Results Oriented Time Conscious
  13. 13. Specific Communication Goals Who? What? Where/How? When? Why?
  14. 14. Specific Communication Goals Who? Stakeholders What? Where/How? When? Why?
  15. 15. Specific Communication Goals Who? Stakeholders What? Goals/Messages Where/How? When? Why?
  16. 16. Specific Communication Goals Who? Stakeholders What? Goals/Messages Where/How? Vehicles/Tactics When? Why?
  17. 17. Specific Communication Goals Who? Stakeholders What? Goals/Messages Where/How? Vehicles/Tactics When? Time Frame Why?
  18. 18. Specific Communication Goals Who? Stakeholders What? Goals/Messages Where/How? Vehicles/Tactics When? Time Frame Why? Benefits
  19. 19. A time when SPECIFICS DON’T MATTER!
  20. 20. A time when SPECIFICS DO MATTER!
  21. 21. BE SPECIFIC in communicating Project SEARCH!
  22. 22. Stakeholders Current Students/Parents Potential Students/Parents Associate Schools Partnering Agencies Potential Employers
  23. 23. Goals & Messages News and Updates Recruitment Job Development Disability Awareness Transition Services Awareness Celebrate Student Success
  24. 24. Vehicles & Tactics Face-to-Face Newsletters Presentations and Open Houses Website Video Social Media
  25. 25. Time Frame Daily/Weekly/Monthly Time of year Frequency
  26. 26. Benefits Reach your goals Reach a$ stakeholders Communicate a consistent message Create action & feedback
  27. 27. Measurable communications Establish criteria to measure your communication progress Surveys and Polls Online Analytics Analyze Feedback
  28. 28. Attainable communications Establish communication goals that are realistic Look at how you communicate now Quality vs. Quantity
  29. 29. Results oriented communications Establish criteria to determine if your objectives & tactics are meeting your goals Analyze the quality of your communications based on response Fix it - don’t defend it!
  30. 30. Time conscious communications Stick to your timeline Be ready to devote Give it time for you to time and energy to get good at communications communicating Give it time for your audience to understand your efforts and provide feedback
  31. 31. S.M.A.R.T. communications Specific Measurable Attainable Results Oriented Time Conscious
  32. 32. Questions? AJ Huff Coordinator of School-Community Relations Madison Local School District Middletown, Ohio aj.huff@madisonmohawks.org

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