This document discusses building a talent brand on LinkedIn. It provides statistics on LinkedIn's large user base globally and emphasizes the importance of segmentation and targeted content to attract top talent. The session objectives are to understand talent brand, provide a clear path to success, and network with peers. Participants are encouraged to customize their LinkedIn career pages for different functions, locations, and demographics to better engage talent pools.

1. Welcome
Marlene de Koning
Solutions Consultant
Sebastian Rudolph
Solutions account manager

2. TALENT SOLUTIONS
Session Objectives
• Understand the importance of Talent Brand
• Clear path to success
• Network with your peers

3. TALENT SOLUTIONS 3
Why Social Recruitment?

4. LinkedIn: A global pool of talent
2M+
INDONESIA
2M+
PHILIPPINES
1M+
MALAYSIA
1M+
SINGAPORE
1M+
SAUDI ARABIA
16M+
BRAZIL
100M+
UNITED STATES
OF AMERICA
9M+
CANADA
24M+
INDIA
5M+
AUSTRALIA
1M+
NEW ZEALAND
3M+
SOUTH AFRICA
1M+
UNITED ARAB EMIRATES
15M+
UNITED KINGDOM
7M+
FRANCE
6M+
ITALY
2M+
BELGIUM
1M+
DENMARK
2M+
TURKEY
5M+
NETHERLANDS
1M+
SWEDEN
5M+
SPAIN
300M+ Members
worldwide
+2 New members per second
187M Monthly unique visitors
4M+
CHINA

5. TALENT SOLUTIONS 5

6. TALENT SOLUTIONS

7. TALENT SOLUTIONS
Evolving Language: The Emergence of Talent Brand
Your talent brand is the
highly social, totally public
version of your employer
brand that incorporates what
your talent – past, present
and potential - thinks, feels
and shares about your
company as a place to work.

8. TALENT SOLUTIONS
The beauty of talent brand is
you don’t need everybody to know
your name. Only the right people.
#talentbrand

9. What does it mean to work
for your organization?

11. TALENT SOLUTIONS

12. TALENT SOLUTIONS

13. TALENT SOLUTIONS

14. TALENT SOLUTIONS
Why segmentation matters
14
 68% of members want to see
relevant and insightful content.
 B2B companies that blog
related to their industry
generate 67% more leads per
month than those who do not
blog.
 58% of consumers trust
relevant editorial content.
 78% of chief marketing officers
think targeted custom content
is the future of marketing.

15. TALENT SOLUTIONS
Talent Brand Attributes
#talentbrand

16. “Doing business without advertising is like winking at a girl
in the dark. You know your doing it, but no one else does”
E.W. Howe

17. ©2013 LinkedIn Corporation. All Rights Reserved.

18. Let’s get started!

19. TALENT SOLUTIONS
Building the foundation of your Talent Brand
Goals from your LinkedIn Career Page
Excite candidates about what’s happening at your
company
Increase awareness of hiring at your company
Evangelize your company culture
Increase likelihood of candidate action
19

20. TALENT SOLUTIONS©2012 LinkedIn Corporation. All Rights Reserved. 20
Automated and dynamic content
LinkedIn does the work for you

21. TALENT SOLUTIONS
Building your talent brand
Self-service content
21

22. Building Targeted Pages
Select the Company Size, Job Function,
Industry, Seniority, Language and/or
Geography to which you would like
the page targeted.

23. Examples of LinkedIn Targeted Views
23
Default Engineering

24. 24
Examples of LinkedIn Targeted Views
India Sales

25. 25
Examples of LinkedIn Targeted Views
Interns/Recent Grads German

26. Add content to your Career Page via a Slideshare
Presentation
26

27. Creative ways to build a Talent Community using
CheckIn

28. Embed a CheckIn Link on your Career Page
Build your Talent Community
28
Click here to join our Talent Community

29. Your turn!
29

30. TALENT SOLUTIONS
5 Qualifying questions for Targeted Pages
 What are your key talent pools this year?
 Do you have a student or recent graduate recruiting
strategy?
 What are the top Functions of your current jobs?
 What are the top Locations of your current jobs?
 Do these Functions or Locations have different value
propositions, messaging, content, and goals?
– Can you custom-tailor a Career Page for them?

31. TALENT SOLUTIONS
Let’s go live on the site and build together

32. Working session
32

33. TALENT SOLUTIONS
3 Key takeaways Why?
Lower cost per hire by up to 50%.
Reduce employee turnover by up
to 28%.
Influence the conversation with
candidates. If you don’t, someone
else will.

34. TALENT SOLUTIONS
Session Objectives
• Understand the importance of Talent Brand
• Clear path to success
• Network with your peers

35. What did you learn and how can we improve?

36. Connect
Marlene de Koning
Solutions Consultant
nl.linkedin.cominmarlenedekoning
@Marlene_dKoning