This presentation is about car magazine analysis.

1. 1
‘AUTOCAR’, ‘CAR AND DRIVER’ &
‘ROAD TRACK’ MAGAZINE
ANALYSIS
BY: MOHAMMAD DAWOOD (A-1)

2. AUTOCAR
Autocaris one of the oldest magazines that is still being published. This
magazine’s publishing started in 1895whenthereused to beonly 6-7
cars in the UKand is still published inthe UK. Themagazines keep the
reader updated on thelatest cars and theirnewreleases, as well as
futurecar concepts. In otherwords, it is one of thebest magazines
available for readers who love car magazines.
TheIssue in thepicture is from September of 2014and features Jaguar’s
new release, ‘The3 Series’.

3. Date
Puff
Masthead
Main CoverLine
Main CoverPhoto
Strip
Barcode

4. TheMastheadofthemagazineiswritteninwrittenin Boldredfontandin capitalletterson ayellow background.Thisisso theMagazineTitlestandsouton thebackgroundandtoaddmoreemphasisonit.It
iswrittenina largerfontascomparedtothetagline.The redmastheadisalsotheidentityofthismagazineasthemastheadcolordoesn'tvaryfromissuetoissue.
Thetaglineiswrittenbelowthemastheadin black.Itispresenttoexplain whatthemagazineisall aboutina fewwordsandtoaccompanythemastheadastheidentityoftheMagazine.
Masthead

5. TheMain cover lineor the anchoringis written ina simple and white font in
capital letters with a strapline as well, that furtherdescribes the content of the
main cover line. Themain cover line is set on part of the main image which shows
the clear blue skyand gives the main cover line a calm and peaceful look.
Main Cover Line

6. This magazinehas a quite uniqueand distinctive feature which include‘puffs’ or snapshots of
images along with a 'buzzword’ that describes the image, as shown in the image at the right
Thecolor scheme and backgroundis variable from photo to photo, some are on theiroriginal
backgroundwith the text or carname ina white color, while one is on a yellow backgroundwith
the text ina black color, so this article item comprises of a uniquecolor scheme and a distinctive
puff andbuzzword feature.
Other articles/Puff/buzzword

7. STRIP
The stripofacarandthe textalongsidein a redandblackcoloron ayellow background.Thisgives the magazineanattractivelook
andasuitableending outline.

8. DATE/WEB ADDRESS/PRICE
Thedate of issue, the price tag and web address are also mentioned on the top in a quite smaller font. Thewaythese are written follow the same
pattern of a black and red font on a yellow background.

9. CAR AND DRIVER MAGAZINE
Car and Driver is thevoice and resource for automotive enthusiasts and
industrydealers.
With a journalistic focus on performance and technology, Car and Driver is
dedicated to delivering leading-edge journalismon all things related to
cars. Starting out as ‘Sports Cars Illustrated’ in1955,this magazine has 1.23
million copies incirculation. Its cover is shown opposite. TheMagazine
shown in the image is from November,2012.

10. Tagline
Masthead
Dateline
Main CoverLine
CentralImage
Selling Line
Puff

11. This masthead is black, is incapital letters, and is ina bold font to help draw the reader in. Thefont usedis Helvetica Extra
Compressed. Thecolor red is also used to help appeal to the reader.
Masthead

12. TheMaincover lineor theanchoring iswrittenina serifand blackfont incapital letters.it
further describesthecontent of the maincover line.Themaincover lineis seton part of
the main image whichshowsthe Backgroundwhichis blurredand gives the main cover
line a fast-pacedand action-packedlook.
Main Cover Line

13. This magazineincludes 'buzzwords’that describes the image, as shown in theimage
at the right
Thecolor scheme and backgroundis variable from photo to photo, the image is on its
original backgroundwith the text or carname ina white color. So this article item
comprises of a Conventional color scheme and a distinctive puff and buzzword
feature.
puffs

14. Thedate of issue is mentioned onthe top in a quitesmaller font. Theway these arewritten follow the same pattern of a black bold font ona white
background.
Date/Web Address/Price

15. ROAD AND TRACK MAGAZINE
Road and TrackMagazine was founded in 1947and was only
published only six times from 1947to 1949.Because of this, the
magazine had struggled inits early years, but now, as of June, 2012,
it has 608,266copies incirculation. Thismagazine usuallyfocuses
on production and race cars. This magazinetranslates across every
platform they explore: Personalities &locations, motorsports and
performance driving as well as vintage autos. Theimage opposite is
of the magazinein November,2011

16. Masthead
Cover lines
Main CoverLines
AnchorageText
Dateline
Puff
CentralImage

17. This masthead is white, is incapital letters, and is in a bold font to help draw the reader in. Road &Trackuses the powerfullyengineered fonts
of FB Agency and Stainless. Thecolor red is also used to help appeal to thereader.
Masthead

18. TheMaincover line is writtenina serifand yellow font in normallettersand the
anchorage textiswrittenina bold blackfont , that has beenitalicized. itfurther describes
thecontent of the maincover line.Themaincover lineis seton part of the mainimage
whichshowsa natural background and givesthe main coverline a realisticand natural
look.
Main Cover Line

19. Thecolor scheme and backgroundis variable from photo to photo on the puff of this
magazine. Thepuff, as it can be seen inthe image opposite, is divided into two Halves. One
half has yellow text with a black backgroundwith animage of a car, while the other half has
white text on a red background.
Puff

20. TheDateline in this magazineis in a sans-serif font with part of the central image as thebackground.
Date/web Address/Price

21. AUTOCAR CONTENT PAGE
Theimage on the rightis the content page of the Indian edition of
the Autocar magazine. This page also contains an exclusive as well.
Details are onthe next slide.

22. This is thecontent box
showing the titles of the
articles in this magazine.
Thetitle of this section
follows themagazine’s
standard font type, size
and color.
This section shows the individual
interviews of carcompanyHRofficers
inthe countryalong with the page
numberson which theycan be found.
Theyalso includesummaries of the
interviews as well.
Themain feature of this magazineis
shown here, along with an exclusive
article, here.
An‘inside story’ typearticlecan beseen
here.

23. This is the title of
the article along
with its tagline and
subheading,
showing the article
writer’s name.They
all use standard
font settings.
This part shows the details of the car and its pictures
This section shows the main article along with a part of it
herein bold This part shows images of cars with their details

24. Car and driver Content Page
Your text hereThis section shows images of
cars on a white background
which gives thewhole page
itself a simplistic look. Even
the design used is
minimalistic and sparse.
This part includes a list of
features and articles
included in this magazine
along with their page
numbersand catchy
taglines.

25. This part
serves as the
intro to the
article on the
next page.
This includes
an image of
the Ferrari
with some
opening
words and the
writer’s name
on thetop.
Thisisthe
photographer’s
nameand,likethe
othertextonthis
part,employsan
italicized,redand
whitefontsetting
This is the main article, whichfeatures a watermark of
the Ferrari logo with pictures of the car. Besides this, a
box of its specs. Is also used.

26. This part shows the title of the magazine
instandard bold black font with the
iconic ampersand symbol on a plain
whitebackgroundto makethe contents
page moresimplistic with an image of a
carto the right.
This shows the date in a large grey font
with an illustration of a fortune-tellerto
liven up the content page.
This part of the content page shows
the articles featured in this
magazine along with their page
numbers. It also uses the standard
black, redand greyfont.
This part shows feature articles on the
latest vehicles inthe marketalong
with their images.This part acts as the ‘more’
section on the magazine, except
it is more reader-oriented.

27. This part shows the title of
the article section along
with the author’s picture.
Thetitle is inbold red font,
because it follows the
standard font settings.
This is the main
article with its own
heading and
subheading and
follows thestandard
Bolded black, redand
grey fonts
This is a
Commercial inside
this magazine
which is about a
new carand is also
provided with
spec. information,
also, it follows the
magazine’s font
standard.