Using
Pinterest to
Promote
Your
Business
Monica McPherrin
Social Media Manager &
Consultant
M2 Media Management

What We’ll Be Discussing
• What Pinterest is
• Why it’s so HOT!
• Myths & Misconceptions
• Steps to setting up your account
• Using Pinterest to Market your Business

What is Pinterest?
Pinterest is a Virtual Pinboard.
Pinterest lets you organize and share all the beautiful things
you find on the web.
But what makes it social is, you can browse pinboards
created by other people. Browsing pinboards is a fun way to
discover new things and get inspiration from people who
share your interests.

What Makes Pinterest
So Great for Marketing
Your Business?

80% of pins are
repinned making it
VERY viral!

Pinterest Hit 10 Million U.S. Monthly Uniques Faster
Than Any Standalone Site Ever

Referral Traffic
According to an April 2012 study, Pinterest was the third most
popular social media site behind Facebook and Twitter.
Also to note: Pinterest drives more traffic than Google+,
YouTube and LinkedIn combined, and according to a
Shareaholic.com Monthly Traffic Report, Pinterest also drives
more referral traffic than Twitter.

Conversion Rates for Pinterest
are 16%, compared to 8.4% for
Google+.
Pinterest user twice as likely to
buy than Facebook users

Pinterest Myths
• Pinterest is only for women
• Pinterest is only for crafts & cooking
• Only for Product based businesses
• Cannot be used for video
• You must be invited

Setting Up Your Pinterest Account

Don’t Neglect The “ABOUT” section
Your “About” section should include at
least one well-written paragraph about
who you are and what you’re interested
in—either as an individual entrepreneur
or as a company.
As usual, no “about” section is complete
without your actual website’s URL and a
few relevant keywords for SEO
purposes.

Integrate Pinterest with
your website, blog,
toolbar and Facebook.
10 Million Facebook connected Users

If you would like to link a Fan Page, rather than a
personal profile, you’ll need to find a workaround. This
consists of installing a custom app to your Fan Page
that will pull in your content from your Pinterest account.
Here are a couple of the most popular apps:
• www.woobox.com/pinterest
• www.tabfusion.com
These custom “apps” or “tabs” make it possible to create
a bridge, allowing users to view your Pinterest boards
from your Facebook page.

Have a plan for how & why
you want to use Pinterest
• Drive traffic
• Inform & Share
• Teach
• Make Sales
• Create Awareness
• Get Referrals

Let’s Take a Look at the
Home Screen

Let’s Start Pinning!

What is a board?
A board is a set of pins. A board can be created
on any topic, such as Cool Posters, Recipes,
Decor or a Wishlist.

What kind of Things
Should I Pin?
• Quotes
• Video
• Humor
• Books
• Links to blog posts
• Screen Shots of Testimonials/Social
Proof

Take Information and Make it
Visual!

How Can I Use Pinterest To
Market My Business?

Post Infographs

Taller Images are Repinned
more often

Create Tutorials

Text Overlay Creates a More
Powerful Image

Promote Your Videos

Step by Step and How To’s

Results / Before & Afters

Service or Company Testimonials

Create Pins To Your Blogs Posts

Sell Products

Contests

Contest Instructions

Promote Your Books
Ebooks Physical Books

Webinar, Workshop or Seminar
Promotion

Bonus Tip!

If you want to see what Pinterest users have pinned from your site,
here’s the link: http://pinterest.com/source/digitalmarketer.com
Just replace “digitalmarketer.com” with your own domain name, and
you’ll see a pin board featuring all of your site’s pins.

In Review, Remember To…
Install a “Pin It” button on your site
Add a Pinterest Tab to your Facebook Page
Create & pin original content
Add keyword rich descriptions to create SEO Backlinks
& searchability
Incorporate # for greater serachability
Add a strong call to action
Edit where your pin links to, if more beneficial
Add strong images to your blog posts
If applicable add prices
Comment on & “like” other people’s pins

http://pinterest.com/M2MediaMngement/
http://pinterest.com/MMcpherrin
Facebook.com/M2MediaManagement
Twitter.com/MonicaMcPherrin
www.M2MediaManagement.com
Monica@M2MediaManagement.com