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Pinterest power

  1. Using Pinterest to Promote Your Business Monica McPherrin Social Media Manager & Consultant M2 Media Management
  2. What We’ll Be Discussing • What Pinterest is • Why it’s so HOT! • Myths & Misconceptions • Steps to setting up your account • Using Pinterest to Market your Business
  3. What is Pinterest? Pinterest is a Virtual Pinboard. Pinterest lets you organize and share all the beautiful things you find on the web. But what makes it social is, you can browse pinboards created by other people. Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests.
  4. What Makes Pinterest So Great for Marketing Your Business?
  5. 80% of pins are repinned making it VERY viral!
  6. Pinterest Hit 10 Million U.S. Monthly Uniques Faster Than Any Standalone Site Ever
  7. Referral Traffic According to an April 2012 study, Pinterest was the third most popular social media site behind Facebook and Twitter. Also to note: Pinterest drives more traffic than Google+, YouTube and LinkedIn combined, and according to a Monthly Traffic Report, Pinterest also drives more referral traffic than Twitter.
  8. Conversion Rates for Pinterest are 16%, compared to 8.4% for Google+. Pinterest user twice as likely to buy than Facebook users
  9. Pinterest Myths • Pinterest is only for women • Pinterest is only for crafts & cooking • Only for Product based businesses • Cannot be used for video • You must be invited
  10. Setting Up Your Pinterest Account
  11. Don’t Neglect The “ABOUT” section Your “About” section should include at least one well-written paragraph about who you are and what you’re interested in—either as an individual entrepreneur or as a company. As usual, no “about” section is complete without your actual website’s URL and a few relevant keywords for SEO purposes.
  12. Integrate Pinterest with your website, blog, toolbar and Facebook. 10 Million Facebook connected Users
  13. If you would like to link a Fan Page, rather than a personal profile, you’ll need to find a workaround. This consists of installing a custom app to your Fan Page that will pull in your content from your Pinterest account. Here are a couple of the most popular apps: • • These custom “apps” or “tabs” make it possible to create a bridge, allowing users to view your Pinterest boards from your Facebook page.
  14. Have a plan for how & why you want to use Pinterest • Drive traffic • Inform & Share • Teach • Make Sales • Create Awareness • Get Referrals
  15. Let’s Take a Look at the Home Screen
  16. Let’s Start Pinning!
  17. What is a board? A board is a set of pins. A board can be created on any topic, such as Cool Posters, Recipes, Decor or a Wishlist.
  18. What kind of Things Should I Pin? • Quotes • Video • Humor • Books • Links to blog posts • Screen Shots of Testimonials/Social Proof
  19. Take Information and Make it Visual!
  20. How Can I Use Pinterest To Market My Business?
  21. Post Infographs
  22. Taller Images are Repinned more often
  23. Create Tutorials
  24. Text Overlay Creates a More Powerful Image
  25. Promote Your Videos
  26. Step by Step and How To’s
  27. Results / Before & Afters
  28. Service or Company Testimonials
  29. Create Pins To Your Blogs Posts
  30. Sell Products
  31. Contests
  32. Contest Instructions
  33. Promote Your Books Ebooks Physical Books
  34. Webinar, Workshop or Seminar Promotion
  35. Bonus Tip!
  36. If you want to see what Pinterest users have pinned from your site, here’s the link: Just replace “” with your own domain name, and you’ll see a pin board featuring all of your site’s pins.
  37. In Review, Remember To… Install a “Pin It” button on your site Add a Pinterest Tab to your Facebook Page Create & pin original content Add keyword rich descriptions to create SEO Backlinks & searchability Incorporate # for greater serachability Add a strong call to action Edit where your pin links to, if more beneficial Add strong images to your blog posts If applicable add prices Comment on & “like” other people’s pins