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Most people have seen the film by now
and know exactly what this man,
Jordan Belfort, has done in the past.
As a way of re...
FAIL QUICKLY
Try different things out and see if they work. If they
are not going to work then find out quickly, move on
a...
What’s Your Worth?
Work out a figure of what you think you’re going to be worth until you die.
What is the figure? £200,00...
Get Honest With Yourself
The first step on the road to improvement is to get honest with yourself.
See and evaluate how li...
There Are Two Types of People
The REASON people will give you all the excuses as to why
they can’t do or achieve something...
What’s Your Business System?
Marketing provides leads for the sales team to close. But what is your business
system to mak...
“THERE’S AN INNER WORLD
AND AN OUTER WORLD OF
WEALTH & SUCCESS…”
The Inner World
a. Emotional State Management
b. Empowering Beliefs
c. High Standards
d. Vision Focus
The Outer World
a. Entrepreneurship
b. Sales & Influencing/Persuasion
c. Online & Offline marketing
d. MSI (Multiple strea...
Two Bonus Others
Expertise At Raising
Money
Desire To Learn & Be
Mentored
Your state is how you are feeling right now. You need to get into the right
positive state before you do anything. Try and...
When anchoring most
people think of a time
that they were
invincible and create a
movement associated
to that feeling. Try...
POSITIVE STATES
These include:
• Certainty
• Clarity
• Courage
• Confidence
• Compassion
• Love
• Patience
• Happiness
TOXIC STATES
These include:
• Uncertainty
• Overwhelm
• Fear
• Self-doubt
• Cruelty
• Hate
• Impatience
• Misery
LIMITING
BELIEFS
LIMITING BELIEFS
ARE THE “SILENT KILLERS” OF SUCCESS
They hold you back and stop you from being what you want to be
What are your limiting beliefs?
You need to question the cr...
A limiting belief is the story that you tell yourself of
why you can’t achieve or have a certain thing
VISION FOCUS
You
need to create
a compelling vision for the
future. A vision is different than goals
and objectives and sits above both...
How and where do you see yourself in 5 years-time and why?
The ‘why’ is very important as you MUST have a compelling vision that
moves you and motivates you to jump out of bed every...
What can your vision include?
Job
Kids
ANYTHING TO GET YOU GOING AND TO GIVE YOU A PURPOSE
You need to train yourself and force yourself to focus on your vision
everyday
WHAT YOU FOCUS ON
BECOMES YOUR WORLD
IF YOU FOCUS ON SHIT; YOU’LL
BECOME A SHIT MAGNET!
Focus on the end vision but have peripheral vision to
opportunities. Don’t be blinkered
HIGH STANDARDS
DO YOU HAVE HIGH STANDARDS ALL OF THE TIME?
YOU SHOULD IN THE AREAS THAT ARE IMPORTANT TO YOU
THINK ABOUT THE STANDARDS YOU HAVE FOR…
YOUR BODY...
YOUR MONEY…
…YOUR RELATIONSHIPS
Do you have high standards in one area but not in
another?
i.e. the rich man who weighs 25 stone
ENTREPRENEURSHIP
FAIL ELEGANTLY
Test out ideas/new divisions of your business/work without destroying
your company. If it fails then make s...
TURN SMALL BUSINESS AND TURN IT
INTO A PROFIT GENERATOR
“SUCCEED WILDLY”
AND GROW IT
LEVERAGE YOUR BUSINESS AND SALES,
IF YOU OWN A BUSINESS THINK ABOUT:
IT
OPM (other
people’s money!)
THE ART OF BRAINSTORMING
This is really important to generate new ideas. Have sessions with your teams to
come up with new...
MARKETING
SHOULD BE BOTH…
THE ROLE OF MARKETING IS TO GENERATE
LEADS FOR THE SALES TEAM TO CLOSE
METHODS INCLUDE
direct mail, telemarketing, door-to-door, tv/radio, promotional,
newspaper/magazine adverts, direct respon...
CAN YOU COLLECT EMAIL ADDRESSES THROUGH A SQUEEZE PAGE AND
PUT THEM INTO A MARKETING AND SALES FUNNEL?
RAISING MONEY
THE PURPOSE OF SEEKING VENTURE CAPITAL IS TO FUND YOUR
PROJECTS AND TO GIVE YOUR VC A RETURN FOR THEIR MONEY
TWO FUNDAMENTALS TO RAISING THE CASH
You have to ask for it! Obvious
but many people just don’t
have the balls to ask
You ...
FOR EXAMPLE
• Someone pays you £1million for 85% of your company
• Over time if you hit certain financial goals or growth
...
SALES
TONALITY & BODY LANGUAGE ARE
VITALLY IMPORTANT
THEY MAKE UP 90% OF ALL COMMUNICATION
YOU NEED TO
SOUND AND
ACT LIKE AN
EXPERT IN
YOUR FIELD
To create different tonalities you need to move your body in different ways. i.e when
you are being certain do you clench ...
On the phone or meeting someone in person you need to
demonstrate 3 THINGS within the first 4 SECONDS of
meeting them:
You’re sharp as a tack
Enthusiastic
(not overly and cheesy but confident and assured)
You’re an expert in your field – an ...
CONTRARY TO WHAT YOU WERE TOLD AS A CHILD, PEOPLE DO JUDGE A BOOK BY ITS
COVER SO PAY CLOSE ATTENTION TO THE WAY YOU PRESE...
Jordan’s Straight Line System is about getting from the OPEN
to the CLOSE and the steps you need to take “along the line”
...
THE STEPS YOU TAKE ALONG THE LINE INCLUDE
• YOUR OPENING TONALITY AND BODY
LANGUAGE
• BUILDING RAPPORT
• GATHERING INTELLI...
Building rapport is not about using cheesy lines or making
small talk about your shared hobbies or comments about
the fami...
GATHER INTELLIGENCE
You need to gather:
• Their needs
• Their beliefs
• The pain they are
currently facing
THE PRESENTATION
After gathering their needs you need to present your solution to meet
them. Start by saying “John, based ...
IN ORDER TO CLOSE 3 THINGS NEED TO
HAPPEN
LOVE YOUR PRODUCT
LOVE YOUR COMPANY/BRAND
THEY NEED TO TRUST YOU
THE PROSPECT HAS GOT TO SCORE YOU 10/10 FOR EACH OR YOU
WILL NOT CLOSE. IF THERE ARE DOUBTS YOU NEED TO GO BACK
AND RESELL...
You need a water tight emotional business case of why they
should buy and also a water tight logical case. People buy on
e...
At the close, your prospects are running
two movies through their mind…
…the best outcome
that will happen if
they buy…
…a...
So there’s my 53 takeaways from the Wolf of Wall Street’s
seminar. Take from it what you will.
53 Takeaways From The Wolf Of Wall Street's London Seminar
53 Takeaways From The Wolf Of Wall Street's London Seminar
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53 Takeaways From The Wolf Of Wall Street's London Seminar

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Most people have seen the film by now and know exactly what this man, Jordan Belfort, has done in the past.

As a way of repaying the people he has stolen from in the past – Belfort now travels around the world and delivers motivational speeches and gives advice on how to sell effectively to people (ethically too!)

I attended his seminar in London at the Excel Centre and here is what I took away from it…

Veröffentlicht in: Vertrieb
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53 Takeaways From The Wolf Of Wall Street's London Seminar

  1. 1. Most people have seen the film by now and know exactly what this man, Jordan Belfort, has done in the past. As a way of repaying the people he has stolen from in the past – Belfort now travels around the world and delivers motivational speeches and gives advice on how to sell effectively to people (ethically too!) I attended his seminar in London at the Excel Centre and here is what I took away from it…
  2. 2. FAIL QUICKLY Try different things out and see if they work. If they are not going to work then find out quickly, move on and then go again
  3. 3. What’s Your Worth? Work out a figure of what you think you’re going to be worth until you die. What is the figure? £200,000? £2 million? £20 million? Would an investor pay you £100,000 for a 10% stake in you? Would they get a return?
  4. 4. Get Honest With Yourself The first step on the road to improvement is to get honest with yourself. See and evaluate how life is right now.
  5. 5. There Are Two Types of People The REASON people will give you all the excuses as to why they can’t do or achieve something. That they are unlucky, they never had the opportunities, they blame their parents, upbringing – you name it. They give you the story of why they can’t do something. The RESULTS people are action people, they have a “I can” internal dialogue and see the opportunities and possibilities in everything
  6. 6. What’s Your Business System? Marketing provides leads for the sales team to close. But what is your business system to make this happen and do you have a system in place to monetise your activity and to make a profit?
  7. 7. “THERE’S AN INNER WORLD AND AN OUTER WORLD OF WEALTH & SUCCESS…”
  8. 8. The Inner World a. Emotional State Management b. Empowering Beliefs c. High Standards d. Vision Focus
  9. 9. The Outer World a. Entrepreneurship b. Sales & Influencing/Persuasion c. Online & Offline marketing d. MSI (Multiple streams of income)
  10. 10. Two Bonus Others Expertise At Raising Money Desire To Learn & Be Mentored
  11. 11. Your state is how you are feeling right now. You need to get into the right positive state before you do anything. Try and anchor positive feelings.
  12. 12. When anchoring most people think of a time that they were invincible and create a movement associated to that feeling. Try also to use the sense of smell too when anchoring, you’ll find this really intensifies the anchor and feeling.
  13. 13. POSITIVE STATES These include: • Certainty • Clarity • Courage • Confidence • Compassion • Love • Patience • Happiness
  14. 14. TOXIC STATES These include: • Uncertainty • Overwhelm • Fear • Self-doubt • Cruelty • Hate • Impatience • Misery
  15. 15. LIMITING BELIEFS
  16. 16. LIMITING BELIEFS ARE THE “SILENT KILLERS” OF SUCCESS
  17. 17. They hold you back and stop you from being what you want to be What are your limiting beliefs? You need to question the crap out of them to make you doubt them
  18. 18. A limiting belief is the story that you tell yourself of why you can’t achieve or have a certain thing
  19. 19. VISION FOCUS
  20. 20. You need to create a compelling vision for the future. A vision is different than goals and objectives and sits above both of these
  21. 21. How and where do you see yourself in 5 years-time and why?
  22. 22. The ‘why’ is very important as you MUST have a compelling vision that moves you and motivates you to jump out of bed every day to achieve and strive towards it.
  23. 23. What can your vision include? Job Kids ANYTHING TO GET YOU GOING AND TO GIVE YOU A PURPOSE
  24. 24. You need to train yourself and force yourself to focus on your vision everyday
  25. 25. WHAT YOU FOCUS ON BECOMES YOUR WORLD IF YOU FOCUS ON SHIT; YOU’LL BECOME A SHIT MAGNET!
  26. 26. Focus on the end vision but have peripheral vision to opportunities. Don’t be blinkered
  27. 27. HIGH STANDARDS
  28. 28. DO YOU HAVE HIGH STANDARDS ALL OF THE TIME? YOU SHOULD IN THE AREAS THAT ARE IMPORTANT TO YOU
  29. 29. THINK ABOUT THE STANDARDS YOU HAVE FOR… YOUR BODY... YOUR MONEY… …YOUR RELATIONSHIPS
  30. 30. Do you have high standards in one area but not in another? i.e. the rich man who weighs 25 stone
  31. 31. ENTREPRENEURSHIP
  32. 32. FAIL ELEGANTLY Test out ideas/new divisions of your business/work without destroying your company. If it fails then make sure it fails quickly
  33. 33. TURN SMALL BUSINESS AND TURN IT INTO A PROFIT GENERATOR “SUCCEED WILDLY”
  34. 34. AND GROW IT LEVERAGE YOUR BUSINESS AND SALES,
  35. 35. IF YOU OWN A BUSINESS THINK ABOUT: IT OPM (other people’s money!)
  36. 36. THE ART OF BRAINSTORMING This is really important to generate new ideas. Have sessions with your teams to come up with new ideas
  37. 37. MARKETING
  38. 38. SHOULD BE BOTH…
  39. 39. THE ROLE OF MARKETING IS TO GENERATE LEADS FOR THE SALES TEAM TO CLOSE
  40. 40. METHODS INCLUDE direct mail, telemarketing, door-to-door, tv/radio, promotional, newspaper/magazine adverts, direct response/offer based, outdoor advertising like billboards, bus stops, word of mouth campaigns, network marketing, referral based marketing, community outreach programmes, educational marketing, joint ventures, testimonials – written, audio, video, PR, pay per click, SEO, email marketing, affiliate marketing, social media, banner adverts
  41. 41. CAN YOU COLLECT EMAIL ADDRESSES THROUGH A SQUEEZE PAGE AND PUT THEM INTO A MARKETING AND SALES FUNNEL?
  42. 42. RAISING MONEY
  43. 43. THE PURPOSE OF SEEKING VENTURE CAPITAL IS TO FUND YOUR PROJECTS AND TO GIVE YOUR VC A RETURN FOR THEIR MONEY
  44. 44. TWO FUNDAMENTALS TO RAISING THE CASH You have to ask for it! Obvious but many people just don’t have the balls to ask You have to structure the deal in the right way or it can cost you tons of money
  45. 45. FOR EXAMPLE • Someone pays you £1million for 85% of your company • Over time if you hit certain financial goals or growth targets then the 85% becomes 80% • and then down to 70% • so you effectively earn back your company over time DEAL STRUCTURE ALWAYS MAKE SURE THE DEAL INCLUDES EARN BACK OPTIONS
  46. 46. SALES
  47. 47. TONALITY & BODY LANGUAGE ARE VITALLY IMPORTANT THEY MAKE UP 90% OF ALL COMMUNICATION
  48. 48. YOU NEED TO SOUND AND ACT LIKE AN EXPERT IN YOUR FIELD
  49. 49. To create different tonalities you need to move your body in different ways. i.e when you are being certain do you clench your fist, when you are talking quieter do you lean forward like you are telling a secret. Find out what your moves are
  50. 50. On the phone or meeting someone in person you need to demonstrate 3 THINGS within the first 4 SECONDS of meeting them:
  51. 51. You’re sharp as a tack Enthusiastic (not overly and cheesy but confident and assured) You’re an expert in your field – an authority figure
  52. 52. CONTRARY TO WHAT YOU WERE TOLD AS A CHILD, PEOPLE DO JUDGE A BOOK BY ITS COVER SO PAY CLOSE ATTENTION TO THE WAY YOU PRESENT YOURSELF PHYSICALLY, YOUR BODY LANGUAGE AND HOW YOU SOUND.
  53. 53. Jordan’s Straight Line System is about getting from the OPEN to the CLOSE and the steps you need to take “along the line” in order to make this happen. If the prospect goes “off the line” your job is to get them back on it
  54. 54. THE STEPS YOU TAKE ALONG THE LINE INCLUDE • YOUR OPENING TONALITY AND BODY LANGUAGE • BUILDING RAPPORT • GATHERING INTELLIGENCE • THE PRESENTATION • THE CLOSE
  55. 55. Building rapport is not about using cheesy lines or making small talk about your shared hobbies or comments about the family photo on their desk. Stay on topic and professional and build rapport by showing that you care and that you know your stuff
  56. 56. GATHER INTELLIGENCE You need to gather: • Their needs • Their beliefs • The pain they are currently facing
  57. 57. THE PRESENTATION After gathering their needs you need to present your solution to meet them. Start by saying “John, based on what you’ve told me our XYZ product is the perfect fit for you”
  58. 58. IN ORDER TO CLOSE 3 THINGS NEED TO HAPPEN LOVE YOUR PRODUCT LOVE YOUR COMPANY/BRAND THEY NEED TO TRUST YOU
  59. 59. THE PROSPECT HAS GOT TO SCORE YOU 10/10 FOR EACH OR YOU WILL NOT CLOSE. IF THERE ARE DOUBTS YOU NEED TO GO BACK AND RESELL Remember that as you travel along the line you are building up more and more trust as you go
  60. 60. You need a water tight emotional business case of why they should buy and also a water tight logical case. People buy on emotion and they back up their decision with logical reasons
  61. 61. At the close, your prospects are running two movies through their mind… …the best outcome that will happen if they buy… …and the worst outcome… …it’s your job to ensure that the picture they run is the loaded with all of the best outcomes they’ll experience by doing business with you
  62. 62. So there’s my 53 takeaways from the Wolf of Wall Street’s seminar. Take from it what you will.

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