6. Objectives Aligned with Business Objectives Consider Campaign Type Community Relations/ Customer Service Influencer/ Media Relations & Engagement General Awareness, Event Promotion, ROI
7. Your Message Consistency with Brand / Other Mediums A Reflection of Audience Interests Opportunity Unveiled by Listening Source: VikaValter
8. Becoming Familiar with Tactics What is Feasible with Each? Selecting the Right Tool Align Tactics with Objectives
9. Connecting the Dots S T R A T E G Y Sample Objectives Grow Awareness Customer Service Engage New Audiences
10. Connecting the Dots Encourage Interaction, Activity, Play Creative Engagement Your Message, Your Way : Your Social Thumbprint
11. Measurement Pure Numbers Followers / Fans Engagement Web Analytics Site Traffic Sales / Leads Sentiment Positive Negative Neutral Source: Nick Sayers
12. Resources Common Fallacy: Social Media is Cheap Time ≠ Money Enough Time from the Right People Future Resourcing? CEO, CFO, CTO, CMO … CSMO? Source: practiction^r
14. Review of Plan Anatomy Without Planning (let’s be honest): Source: NMSA.org.au
15. Review of Plan Anatomy Research Messaging Tactics Measurement Strategies Objectives Resources
16. Key Elements Active & Ongoing Listening Flexibility: Count on Change Relationships Over Revenue Not a Game of Follow the Leader Rather You Are Building the Playground
17. Questions? Twitter Hashtag: #SMAZ LinkedIn Group: http://budurl.com/smaz More Info (archives, video, next event details): SocialMediaAZ.org
18. Gee, Thanks. Mike Corak mikec@offmadisonave.com 480.505.4553 @mikecorak linkedin.com/in/mikecorak Chris Sietsema chris@offmadisonave.com 480.505.4529 @sietsema linkedin.com/in/sietsema