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HISTORICAL DEVELOPMENT OF ADVERTISING<br />1<br />

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CONTENT<br />First Examples<br />Printed advertisements<br />Radio Advertising<br />TV advertising<br />Internet Advertising<br />2<br />

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definition<br />Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas or services.<br />3<br />

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Why andWhen?<br />The idea of advertising emerged when people started to trade.<br />People advertised to make their products known by larger groups of people.<br />4<br />

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FIRST EXAMPLES<br />1.Signs<br />SometraderslikethePhoenicians, paintedcommercialmessages on rocksalongthetradelanes. <br />Excavations at Pompeiirevealthateachlittleshop had an inscription on thewallnexttotheentrance. <br />Thegladiatorcontestsannouncement on papyrusorwallareregarded as thefirstexamples of advertising.<br />5<br />

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Advertisement on a wall in Pompeii, prompting a gladiatorcontest<br />6<br />

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FIRST EXAMPLES<br />2.Town criers<br />Men were paid to circulate through the streets of the city to inform people about a product or service.<br />The Greeks were among those who relied on town criers. They used them to announce the arrival of the ships with cargoes. <br />7<br />

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FIRST EXAMPLES<br />Latertheybecamethefirstmediumforpublicannouncements in manyEuropeancountries<br />8<br />

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PRINTED ADVERTISEMENTS<br />Invention of thepress is thebase of modern advertising.<br />Itgaverisetomassmedia in the form of newspapersandmagazines.<br />It is easytoproduceandcheaperthanhandcoppiedmessages.<br />9<br />

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PRINTED ADVERTISEMENTS<br />10<br />Printingpress<br />Johannes Gutenberg <br />

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PRINTED ADVERTISEMENTS<br />Thefirstprintedadvertisementwas a handbillwrittenby William Caxton in 1477 andhanged on thewall of a church.<br />Itwasthe of his book ‘ThePyes of SalisburyUse’ <br />11<br />

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PRINTED ADVERTISEMENTS<br />The first continuously published newspaper in America was the Boston News-Letter<br />The first issue was distributed by John Campbell on April 24, 1704. <br />The first paid newspaper advertisement was an announcement selling real estate on Oyster Bay, Long island on May 8, 1704.<br />12<br />

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PRINTED ADVERTISEMENTS<br />13<br />

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PRINTED ADVERTISEMENTS<br />Thefirstadvertisingagencywasfounded in thiserabyVolney B. Palmer.(1840)<br />Palmer bought large amounts of space in various newspapers at a discounted rate then resold the space at higher rates to advertisers.<br />14<br />

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PRINTED ADVERTISEMENTS<br />Volney B. Palmer An advertisement of<br />Palmer’sAgency<br />15<br />

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RADIO ADVERTISING<br />The invention of radio has a great role in the historical development of advertising <br />Radio is the first broadcasting medium that became universally popular.<br /> Radio advertisements reach to mass more easily<br />16<br />

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First wireless message was transmitted in 1906.<br />First radio station was founded in 1920 in United States. <br />17<br />

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RADIO ADVERTISING<br />WEAF of New York is credited with airing the first paid radio commercial in 1922, advertising an apartment complex. <br />Radio programming and advertising peaked during the 1930s and 1940s.<br />18<br />

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RADIO ADVERTISING<br />In the early days, the commercials were read live on the air.<br />In1940s, bigcompaniesstartedtomakethesponsorships of wholeprogrammes.<br />19<br />

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TV ADVERTISING<br />The TV is thegreatest step in thehistory of advertising;<br />It is thefirstaudio-visualmedium.<br />Peoplewerealreadyfamiliarwithradioand it wastheradiowithpictures.<br />20<br />

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TV ADVERTISING<br />Thefirstpublic TV demonstration in the USA occured in New York in 1939.<br />Thefirstadvertisementbroadcasted in 1941.<br />21<br />

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TV ADVERTISING<br />Itwas an advertisement of Bulovawatchcompany. <br />22<br />

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ONLINE ADVERTISING<br />The internet brought a newdimensiontoadvertising.<br />Immediatepublishing of information<br />Immediatereactiontoadvertisement(online shopping)<br />It is easytoreachanytime.<br />24<br />

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ONLINE ADVERTISING<br />Thefirstexamples of online advertisementswere in form of banner.<br />25<br />

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ONLINE ADVERTISING<br />Thepioneer of online advertising is HOTWIRED.<br />26<br />

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ONLINE ADVERTISING<br />The first web banner sold by HotWiredand paid by AT&T,<br />It was put online on October 27, 1994<br />27<br />

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ONLINE ADVERTISING<br />Today, via internet, it is possibletoreachlargegroups of peopleeasily.<br />Socialnetworks<br />E-mails<br />Newsportals<br />28<br />

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ONLINE ADVERTISING<br />29<br />

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Mehmet Sinan ERGÜVEN<br />30<br />