One Desk, Five Sites: Maintaining web presences across your website, Twitter, Facebook and beyond
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One Desk, Five Sites: Maintaining web presences across your website, Twitter, Facebook and beyond
- 1. One Desk, Five Sites:Stretching Your Resources Across the Social Web Melissa Cheater Social Web Strategist + Speaker | melissacheater.com
- 7. Step 1b: Add Feed Architecture
- 8. 0
- 9. 1
- 10. 2 2
- 11. 3
- 12. 3 Ivey in the News Upcoming Events Faculty/Research Blogs Recruitment Blogs Student Blogs Ivey Business Journal Alumni Newsletter One-Off Announcements Twitter Feeds Flickr Feeds
- 13. Step 2: Prepare to Monitor
- 14. Facebook Defensio Application (Email, FB App) Social Mention (Email, RSS, Web) NutshellMail (Email) Google Site Search (Email, RSS, Web)
- 16. community page
- 17. Twitter Hootsuite, (Team, Web, Mobile) Cotweet (Team, Email, Web) Tweetdeck, Seesmic (Desktop, Web, Mobile) Social Oomph, Tweetbeep (Email) socialmention.com search.twitter.com
- 18. hootsuite.com
- 20. cotweet.com
- 21. “Outlook” style alerts Multiple accounts Multiple platforms Aggregated Columns Search Columns Lists
- 23. YouTube/flickr YouTube Channel (Email notifications) Social Mention (RSS) Google Search (RSS, Email Notification) iGoogle (browser start page)
- 24. Mobile Solutions Boxcar: Push notifications from accounts and/or RSS feeds to your iPhone itweetreply: Push twitter reply, message and search notifications Tweetdeck, Hootsuite, Seesmic + ping.fm
- 25. Step 3: Prepare to Measure
- 26. Facebook Download reports regularly Nice to track New fans, Lost fans Likes/Comments Photo/Video views/comments Overall traffic Google Click URLs
- 27. Twitter Hootsuite Bit.ly Nice to track: New followers, Lost followers Tag frequency Replies, Direct messages Google Click URL’s
- 28. YouTube/flickr Google Click URL’s Nice to track: Views Comments Attention
- 30. Step 4: Use Distribution Tools
- 31. Situation 1: News Release Publish to RSS RSS import to Facebook RSS import to Twitter (Hootsuite, Twitterfeed) RSS pull into other web pages
- 32. Quick RSS Fix: WordPress + Page Links To Create a wordpress blog Post every news release as a new blog entry Install Page Links To plug-in For each new entry, paste the original (non-blog) URL into Page Links To field RESULT: RSS Feed where all links actually go to your original, non-blog pages
- 34. Situation 2: In the News Delicious.com Account Browser Bookmark (IE/Firefox) Connect Delicious.com RSS to website, facebook, twitter, etc.
- 35. Situation 3: Guest Speaker Choose Distribution Source: Web: Hootsuite Desktop: Seesmic/Tweetdeck Mobile: Seesmic Email: Ping.fm SMS: Ping.fm Draft, Proofread Schedule and/or send
- 36. Results: Anything RSS’d goes to Homepage Twitter Accounts Facebook Pages Content Pages/Right Columns Mobile Apps
- 37. Results: Any status update goes to combo of: Twitter Accounts Facebook Pages
- 38. Photos: Low quality flickr > facebook applications Facebook Albums: Views, Comments Flickr: RSS > Webpages, Blogs, Microsites Push to Twitter What’s your goal?
- 39. Video: YouTube Free Embed HD iPhone/Mobile Friendly Push to Twitter
- 40. Case: Ivey Olympics Twitter : @iveyolympics, #iveyolympics Pulled into campaign site Posts via email, text message, mobile apps Photos via secret email address + twitpic Facebook: Photo uploads, blog import, custom tab Flickr: Photos via photos@ivey.ca + twitpic Community Blogs via FeedWordPress
- 43. Better Phones Faster Networks Richer Content
- 46. here’s how
- 49. Recap: Your Greatest Weapons Distribution: RSS, Ping.FM, Hootsuite Update Multiple Accts: Ping.fm, Hootsuite Monitoring: SocialOomph, SocialMention Mobile: Ping.fm, TweetDeck, iTweetReply Facebook: Nutshell Mail, Defensio Your iPhone. Period.
- 50. Melissa Cheater,Social Web Strategist + Speaker info@melissacheater.com www.twitter.com/mmbc www.linkedin.com/in/melissacheater www.facebook.com/melissacheater www.melissacheater.com
Hinweis der Redaktion
- I built my first website in 1997 when I was 14 years old.Worked with Ken Banks (communities, dying industrial town)Worked with Jacquie Burkell (AnonEquity project, SSHRC)Thesis on Social Network Theory2 years higher education marketing strategy – web & social mediaNow at the Ivey school of business at UWOI’ve worked in government, commercial, and non-profit across retail, education, agriculture, you name it.The most important lesson I learned was from my Mom when I started using the Internet 13 years ago: don’t use your real name.