3. Among National genres Hindi News at # 3
% Genre Share
38
17
Source : TAM Period : Wk 48’2013
2
1
1
1
0
0
LIFETSYLE
ENG MOV
RELIGIOUS
BUS NEWS
ENG ENT
4
SPORTS
4
MUSIC
4
KIDS
HINDI NEWS
HINDI MOVIES
REG
5
INFO
11
GEC
45
40
35
30
25
20
15
10
5
0
4. VS. last year 35% increase in terms of
shares
% Genre Share
6.5
7.0
6.0
5.0
4.8
4.0
3.0
2.0
1.0
0.0
Hindi News
Wk 41-48'12
Source : TAM Period : Wk 41-48’13Year : 2012 & 2013
Wk 41-48'13
5. ABP News maintaining its position
% Mkt Share
18%
16%
16%
14%
13%
12%
12%
9%
8%
Z News
10%
India News
8%
8%
6%
4%
2%
0%
Aaj Tak
ABP News
India TV
Wk41-48'13
Source : TAM Period : Wk 41-48’13’13
News 24
6. ABP News neck to neck with Aaj Tak
CS 4+
50
48
50
43
40
38
37
30
30
29
20
Reach in Mn.
Reach in Mn.
60
CS 15+
41
40
36
30
30
29
24
25
IBN 7
NDTV
India
20
10
10
0
0
Aaj Tak
ABP
News
Z News India TV IBN 7
Source : TAM Period : Wk 41-48’13
NDTV
India
Aaj Tak
ABP
News
India TV Z News
7. ABP News among top 2 in most
of the markets
Market Share %
Source : TAMPeriod : Wk 41-48’2013
8. ABP News, Aaj Tak & India TV scored
equal in News Bulletins
Share % within each sub-genre
Genre
Aaj Tak
ABP News
India TV
India News
Z News
News Bulletin
13%
13%
13%
9%
12%
Reviews/Reports
18%
11%
30%
2%
0%
Comedies
77%
0%
0%
0%
0%
Interviews/Portra
its/Discussions
8%
8%
2%
18%
10%
Religious/Devotio
nal
20%
0%
34%
0%
4%
India News played well on Interviews/ Portraits & Discussions
India TV on reviews/reports & religious/devotional
Source : TAM Period : Wk 48’2013 Analysis : Sub Genre GRPs
11. MCCS maintaining its # 1 position
Wk 41-48'13
25%
24%
22%
19%
20%
15%
15%
12%
10%
8%
5%
0%
MCCS
TV Tday
Zee Net
Wk 41-48'13
Source : TAM Period : Wk 41-48’2013
India TV
Net. 18
Ndtv Net