Abp majha snapshot

1. Quick SnapshotQuick Snapshot
Wk 16 -2013Wk 16 -2013
ABP MajhaABP Majha

2. ABP MajhaABP Majha
Week 16’2013Week 16’2013
TG: MF 15+ SEC:ABC CSTG: MF 15+ SEC:ABC CS
MarketMarket –– MaharashtraMaharashtra

3. Marathi News maintaining its #2Marathi News maintaining its #2
positionposition
Source : TAMPeriod : Wk 16’ 2013

4. Vs. Last year genre shares showing jumpVs. Last year genre shares showing jump
of almost 43%of almost 43%
Source : TAM Period : Wk 9-16 Year : 2012 & 2013

5. ABP Majha ruling the chart with 37%ABP Majha ruling the chart with 37%
mkt. sharemkt. share
Source : TAM Period : Wk 9-16 ‘2013

6. ABP Majha the leader in reachABP Majha the leader in reach
Source : TAM Period : Wk 9-16’2013

7. ABP Majha: Leadership across allABP Majha: Leadership across all
TAM reported markets inTAM reported markets in
MaharashtraMaharashtra
%MarketShare
Channel MUMBAI MAHRest1mn+ MAH0.1-1mn MAHLC1 Maha
ABPMajha 29% 39% 40% 46% 36%
IBNLokmat 23% 28% 27% 23% 25%
TV9Maha 26% 7% 9% 6% 16%
Zee24Taas 21% 26% 24% 24% 23%
Source : TAM Period : Wk 9-16’ 2013

8. Network PerformanceNetwork Performance

9. Source : TAM Period : Wk 9-16’2013
MCCS maintaining its 22% shareMCCS maintaining its 22% share

10. Thank You