International seo sms india 2011
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Slides presented at SMS India 2011 in Bangalore. The title font didn't upload properly - I'll fix on later presentations.
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International seo sms india 2011
- 1. International SEO CEO Summit
- 3. How Geolocation Works
- 4. Language and Translation
- 5. Linking IssuesJune 2008 2 Copyright 2008 McAnerin International Inc.
- 6. McAnerin International Inc is a search marketing company specializing in international SEO June 2008 3 Copyright 2008 McAnerin International Inc.
- 7. Internationalization Domain Language Culture Geolocation June 2008 4 Copyright 2008 McAnerin International Inc.
- 9. IP Address
- 10. Link AnalysisJune 2008 5 Copyright 2008 McAnerin International Inc.
- 11. Geolocation www.domain.com domain.com www.domain.ca Default.html June 2008 6 Copyright 2008 McAnerin International Inc.
- 12. Geolocation www.domain.com domain.com www.domain.ca Default.html June 2008 7 Copyright 2008 McAnerin International Inc.
- 13. Geolocation www.domain.com domain.com www.domain.ca Default.html June 2008 8 Copyright 2008 McAnerin International Inc.
- 14. Geolocation www.domain.com domain.com Geolocation of WebsiteBased on ccTLD (.ca) www.domain.ca Default.html June 2008 9 Copyright 2008 McAnerin International Inc.
- 15. Geolocation www.domain.com domain.com www.domain.ca Default.html ? June 2008 10 Copyright 2008 McAnerin International Inc.
- 16. Geolocation www.domain.com 204.156.44.132 domain.com 204.156.44.132 Geolocation of WebsiteBased on Hosting Location Default.html ? June 2008 11 Copyright 2008 McAnerin International Inc.
- 17. Geolocation www.domain.com domain.com www.domain.ca Default.html ? June 2008 12 Copyright 2008 McAnerin International Inc.
- 18. Geolocation Display URL Tactic www.domain.ca ? www.domain.com June 2008 13 Copyright 2008 McAnerin International Inc.
- 19. Geolocation Display URL www.domain.ca 10 Links .ca www.domain.com 5 Links June 2008 14 Copyright 2008 McAnerin International Inc.
- 20. Geolocation Display URL www.domain.ca 5 Links .com www.domain.com 10 Links June 2008 15 Copyright 2008 McAnerin International Inc.
- 21. Geolocation Display URL www.domain.ca 5 Links .com www.domain.com 10 Links June 2008 16 Copyright 2008 McAnerin International Inc.
- 23. Sitemap (or secondary sitemap) recommended
- 24. Link normally with .com to pages within navigation, etc
- 25. Link to each page once from a geolocation sitemap using ccTLDWith only one link using ccTLD to each page, the navigation + IBL links will force the display URL to be the .com June 2008 17 Copyright 2008 McAnerin International Inc.
- 27. Different types of spelling – UK vs US English
- 28. Popular culture (sports, media, etc) references
- 29. Translation Issue: “Chevy Nova”
- 30. Cultural Issue: “Up the Creek”June 2008 18 Copyright 2008 McAnerin International Inc.
- 31. Language: SEED Symantec Expression Equivalency Document OriginalEnglish EnglishSEED ChineseSEED ChineseDocument EN EN EN-ZH ZH June 2008 19 Copyright 2008 McAnerin International Inc.
- 33. Nofollow, First anchor text counts
- 34. Strategic internal linking is excellent way to deal with multiple languages
- 36. No Surprises
- 37. Clear indication of target
- 38. Same page, different language
- 39. Different language siteJune 2008 20 Copyright 2008 McAnerin International Inc.
- 40. Questions? June 2008 21 Copyright 2008 McAnerin International Inc.