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Professor Mark Brown
Director, National Institute for Digital Learning
A Critique of the Unbundling Movement:
Challenges & Opportunities for Irish Higher Education
Sligo, Ireland
1st June 2017
http://empower.eadtu.eu
Liverpool Hut, Mt Aspiring
“It is theory that
decides what we
can observe…”
Albert Einstein
Knowledge Economy
• Threat
• Unbundling
• Re-imagination
Crisis •
Disruption •
Democratization •
TWO MAJOR PERSPECTIVES
Mark Brown, 2016
“Frankly, all the computers and software and
Internet connections in the world won’t do
much good if young people don’t understand
that access to new technology means…
access to the new economy”
(President Bill Clinton; cited in Cuban, 2001, p.18).
Knowledge Economy
Learning Society
Mark Brown, 2016
TWO MAJOR PERSPECTIVES
• Threat
• Unbundling
• Re-imagination
Crisis •
Disruption •
Democratization •
“Higher education has a crucial role to play
in laying the foundations of a society that is
more inclusive, participatory and
equal...” The President said “…the role of
the university in enabling citizens to develop
the tools to address the great challenges of
our time – global poverty, climate
change and sustainability – was vital.
ReschoolingReproducing
Learning Society
Knowledge Economy
Mark Brown, 2016
• Sifting agent
• Human capital
• Cultural heritage
• Education as commodity
• Competencies
• Entrepreneurship
• Technology as progress
• Increased market competition
TWO MAJOR PERSPECTIVES
• Threat
• Unbundling
• Re-imagination
Crisis •
Disruption •
Democratization •
The Language	
of Disruptive	
Innovation
Deschooling
ReschoolingReproducing
• Democratic
• Opening access
• Micro credentials
• New learning pathways
Learning Society
Knowledge Economy
Mark Brown, 2016
• Sifting agent
• Human capital
• Cultural heritage
• Education as commodity
• Competencies
• Entrepreneurship
• Technology as progress
• Increased market competition
TWO MAJOR PERSPECTIVES
• Threat
• Unbundling
• Re-imagination
Crisis •
Disruption •
Democratization •
ReconceptualizingDeschooling
ReschoolingReproducing
• Just society
• Lifelong learning
• Pillars of learning
• Education for change
• Democratic
• Opening access
• Micro credentials
• New learning pathways
Learning Society
Knowledge Economy
Mark Brown, 2016
• Sifting agent
• Human capital
• Cultural heritage
• Education as commodity
• Competencies
• Entrepreneurship
• Technology as progress
• Increased market competition
TWO MAJOR PERSPECTIVES
• Threat
• Unbundling
• Re-imagination
Crisis •
Disruption •
Democratization •
Critical
Consumers
Critical
Citizens
RECONCEPTUALIST
FRAMEWORK
(Delors Report, 1972)
LEARNING
TO BE
LEARNING
TO KNOW
LEARNING
TO DO
LEARNING
TO LIVE
TOGETHER
Critical
Thinkers
Different interest groups and stakeholders are borrowing
the same ‘languages of persuasion’
to legitimize very different agenda
In the
fake news era…
4. Content
5. Services
6. Credential
1. Clock
2. Mode
3. Border
1. Clock
http://www.straighterline.com
1. Clock
1. Clock
2. Mode
Off Campus
in Class
Off Campus
out of Class
On Campus
in Class
Acquisition
Participation
On Campus
out of Class
Leakage
The New Learning Ecology
Physical Virtual
2. Mode
2. Mode
2. Mode
A World-Class Irish Education Online
hFp://www.dcu.ie/online
(Heinlein, 2015)
71% outside
3. Border
Allen, E., & Seaman, J., with Poulin, R., & Taylor Straut, T. (2016). Online report card: Tracking online
education in the United States. Babson Survey Research Group and Quahog Research Group. 	
2%	
3. Border
3. Border
3. Border
4. Content
4. Content
4. Content
5. Services
5. Services
5. Services
5. Services
6. Credential
https://www.timeshighereducation.com/news/moocs-international-credit-transfer-system-edges-closer
6. Credential
6. Credential
6. Credential
6. Credential
Conclusion…
• What system-level responses are required to
the unbundling movement?
• What forms of unbundling might contribute to
better educational outcomes?
• What are the major risks of the unbundling
movement?
In Ireland,
Go raibh
maith
agaibh!

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A Critique of the Unbundling Movement: Challenges and Opportunities for Irish Higher Education