Problem: Creating video seems difficult and/or expensive.
Solution: We'll show you how to get it done without spending a ton of time or money.
Video is one of the most underutilized elements on the web, yet it can have tremendous impact on your marketing strategy and on the effectiveness of your website.
While a lot of organizations want to use video on their websites, they lack the comfort level to purchase the right equipment, shoot quality footage, and get it edited and published.
This session is designed to break down those barriers and give you the tools and knowledge you need to produce great videos for use on your website and on social media.
By the time we're done, you’ll be able to create high-quality, low-cost videos in-house for your website and you will probably have fun doing it. Ready? Let’s get started...
Key Points:
* Getting the right equipment (without costing you thousands)
* How to capture great-looking footage
* How to create customer testimonials, whiteboard videos, and promo videos
* Best practices for publishing on the web and social media
6. Video Camera
Upgrade from the FlipCam/iPhone:
• Removable SD card slot (so you’re not
limited by built-in storage)
• Preview screen that rotates 360
degrees
• External mic input
7. Shotgun Mic
Good Audio is Critical:
• Captures sound from a specific
direction
• Helps filter out ambient noise
• Leaves you with clearer sound from
your subject
10. Gorillapod
Cool Toy and Useful Attachment:
• Great for attaching mics to stands
• Fits things together in a pinch
• Serves as a standalone mini-tripod
13. Customer Testimonials
(You): Thank you so much for agreeing to give us a
testimonial! I’m going to ask you a few questions and
when you answer, make it a complete statement. For
example, if I ask “what is your favorite food?” you
would say “my favorite food is pizza” rather than just
saying “pizza.”
15. Whiteboard Videos
Instructional/Educational:
• Zoom in enough so that edges are not visible
• Use a big whiteboard (see above)
• Try using more than one marker color
• Rule of thirds for whiteboard
• Unscripted is best
• Make sure you have good lighting
• Keep it short and to the point
• Speak very naturally and conversationally
16. Video Editing
The Finished Product:
• Don’t spend a lot on
software
• Mac: iMovie,
Screenflow, Adobe
Premier
• Windows: Magix Movie
Edit Pro, Camtasia
17. Video Editing
The Finished Product:
• Keep videos short (60 seconds give or take)
• Resist the urge to use fancy transitions (stick to
cross dissolve/blur)
• Add intro and “outro” slide
• Insert name/title bars under subject briefly during
their first appearance
• Add subtle background music (Vimeo Music Store)
20. Hosting Video
YouTube:
• SEO benefits
• Easy to use
• Ad opportunities (promote videos, in-video ads)
• Free
• Limited thumbnail choices
• Limited customization
• Not a lot of analytics data
• Often blocked by corporate IT departments
• YouTube logo always appears in videos
21. Hosting Video
Vimeo:
• Free version
• High-quality video playback
• Complete player customization
• Excellent analytics
• Less traffic than YouTube
• Questionable SEO benefits
• Upload limits
• Commercial videos require a Pro account
22. Hosting Video
Wistia:
• Outstanding analytics
• View heat mapping
• Marketing tools (calls to action, etc.)
• Customization and branding
• Excellent management dashboard
• User/project login access
• Video player API
• Email marketing integration
• Email collector option
• Labs with fancy effects
23. Video Placement
Where To Use Your Videos:
• Blog posts
• Case study pages
• Press releases
• Company Facebook page
• Company Google+ Page
• Website home page
24. Go Make Videos
Look How Fancy Your Are:
• Tell stories
• Use in your sales process
• Marketing content
• Don’t be afraid
• You can do it!