If it's the people, the atmosphere, and the music that make for a good party, it's user-generated content that helps web 2.0 become a killer online party--and only content strategy ensures it's the party you want. See how instructional copy, role model profiles, and template content set the tone. Presented by Margot Bloomstein (ISITE Design) at the inaugural Content Strategy Consortium at the IA Summit, March 19, 2009.