The document outlines Margot Bloomstein's presentation on developing a message architecture. It discusses defining a hierarchy of communication goals that reflects a common vocabulary. Developing a message architecture ensures all content and channels reflect shared terminology and priorities. It forms the foundation for content strategy work like audits, guidelines, and determining appropriate content types and channels.
10. @mbloomstein | #Converge2015 10
What is content strategy?
Planning for the creation, aggregation,
delivery, and governance of useful,
usable, and appropriate content in an
experience.
40. How could we prove this is a car not
like anything else out there? It’s small
but it’s premium. You get a Porsche 911
ride for a fifth of the cost. It’s got
history… but in Europe.
You need to give people content to give
them history.