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Empowerment in an era of self-validating facts at World IA Day Boston

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As we wrangle with the focus of World IA Day, "IA for good," we should start by asking: what does it mean to be good in the context of IA, user experience, content strategy, and design? In this post-fact era, does the truth matter--and does good matter?
It does--not in how we shift our loyalties, but in how our users shift their instincts. Inconsistency affects us and destroys trust--in brands, governments, wisdom, and ourselves. The most good IA can do is to empower the impact of our users. Design is a force multiplier and we can fuel that good.

Keynote at World IA Day Boston, #WIADBOS, #WIAD18, February 24, 2018, in Cambridge MA.

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Empowerment in an era of self-validating facts at World IA Day Boston

  1. Empowerment in an era of self-validating facts Margot Bloomstein @mbloomstein #WIADbos / #WIAD18 World IA Day Boston, February 24, 2018
  2. Is the media our magic mirror? ©Cayuga Productions and CBS
  3. Our internal truths trump external data. ©Cayuga Productions and CBS 3 | #WIADbos | @mbloomstein
  4. Rudy Giuliani, August 15, 2016, Youngstown Ohio Trump Foreign Policy Speech
  5. ©Scott Olson Getty Images; from Fox Business with Neil Cavuto interview
  6. ©Scott Olson Getty Images; from Fox Business with Neil Cavuto interview
  7. ©Scott Olson Getty Images; from Fox Business with Neil Cavuto interview
  8. ©Scott Olson Getty Images; excerpt from August 15, 2016 foreign policy speech
  9. 9 | #WIADbos | @mbloomstein Inconsistency may not affect our loyalty, but it undermines our ability to evaluate and trust.
  10. 10 | #WIADbos | @mbloomstein Do we live in a post-fact era?
  11. Insert gut check cycle image ©CBS
  12. Insert gut check cycle image ©National Enquirer
  13. Insert gut check cycle image ©Mary Ann Chastain, Associated Press
  14. Insert gut check cycle imageCoached skepticism, false equivalency, increased acceptance of air quotes ©Fox News
  15. 15 | #WIADbos | @mbloomstein Bill Kovach and Tom Rosenstiel, Blur: How to Know What’s True in the Age of Information Overload. Bloomsbury, New York, 2010, p. 45
  16. 16 | #WIADbos | @mbloomstein Bill Kovach and Tom Rosenstiel, Blur: How to Know What’s True in the Age of Information Overload. Bloomsbury, New York, 2010, p. 47
  17. 17 | #WIADbos | @mbloomstein expertise  homophily  self-interestexpert advice homophily self-interest
  18. 18 | #WIADbos | @mbloomstein 63% of the general population finds it difficult to differentiate between real and fake news. Source: 2018 Edelman Trust Barometer
  19. 19 | #WIADbos | @mbloomstein Only 48% of Americans say they believe climate change is mostly due to human activity. Source: Pew Research Center “The Politics of Climate”
  20. 20 | #WIADbos | @mbloomstein Only 40% of Americans say they have a “great deal of confidence” in science. Source: AP-NORC Center study Confidence in Institutions: Trends in Americans’Attitudes toward Government, Media, and Business
  21. 21 | #WIADbos | @mbloomstein Inconsistency undermines trust— externally and internally.
  22. 22 | #WIADbos | @mbloomstein22 | #WIADbos | @mbloomstein Does this information align with my viewpoint?
  23. 23 | #WIADbos | @mbloomstein23 | #WIADbos | @mbloomstein Do I feel good about this brand?
  24. 24 | #WIADbos | @mbloomstein24 | #WIADbos | @mbloomstein Does this brand make me feel good about myself?
  25. We see what we what we already believe (and test accuracy against how we think) ©Cayuga Productions and CBS
  26. 26 | #WIADbos | @mbloomstein ValidationDeliberation
  27. 27 | #WIADbos | @mbloomstein Courage in our convictions Belief
  28. 28 | #WIADbos | @mbloomstein Courage in our convictions Belief
  29. 29 | #WIADbos | @mbloomstein “Feels right” empirical fact >
  30. 30 | #WIADbos | @mbloomstein ©Jana Birchum for The Austin Chronicle; from March 12, 2017 panel Good Night and Good Luck: Media in Election Years at SXSW
  31. 31 | #WIADbos | @mbloomstein How we form our beliefs affects our reality more than what we believe 31 | #WIADbos | @mbloomstein
  32. 32 | #WIADbos | @mbloomstein Cultural predisposition > confirmation bias 32 | #WIADbos | @mbloomstein Vaccine hesitancy study source: Smith, David, Katie Attwell, and Paul Ward. “The Unhealthy Other”: How Vaccine Rejecting Parents Construct the Vaccinating Mainstream, Vaccine Volume 36, Issue 12, March 14, 2018, p. 1621 – 1626.
  33. 33 | #WIADbos | @mbloomstein Empowerment reflects and rebuilds trust
  34. 34 | #WIADbos | @mbloomstein Empowerment reflects and rebuilds trust because design can be a force multiplier for good
  35. 35 | #WIADbos | @mbloomstein Do lies matter? Or do we twist reality to convene with our version of the truth? 35 | #UIEVS | @mbloomstein ©Michael Ochs/Getty Images
  36. 36 | #WIADbos | @mbloomstein Voice Volume Vulnerability
  37. 37 | #WIADbos | @mbloomstein Voice
  38. 38 | #WIADbos | @mbloomstein Invest in original content 38 | #WIADbos | @mbloomstein
  39. 39 | #WIADbos | @mbloomstein Pair with analysis of outside research 39 | #WIADbos | @mbloomstein
  40. 40 | #WIADbos | @mbloomstein Voice Volume
  41. 41 | #WIADbos | @mbloomstein
  42. 42 | #WIADbos | @mbloomstein
  43. 43 | #WIADbos | @mbloomstein Users can appreciate slow experiences. they’re engaged, anticipating, creating memories.
  44. 44 | #WIADbos | @mbloomstein
  45. 45 | #WIADbos | @mbloomstein
  46. 46 | #WIADbos | @mbloomstein Courage in our convictions Empirical proof
  47. 47 | #WIADbos | @mbloomstein
  48. 48 | #WIADbos | @mbloomstein © Yunghi Kim, Contact Press
  49. 49 | #WIADbos | @mbloomstein Voice Volume Vulnerability
  50. 50 | #WIADbos | @mbloomstein COOK’S ILLUSTRATED EXAMPLE
  51. 51 | #WIADbos | @mbloomstein COOK’S ILLUSTRATED EXAMPLE
  52. 52 | #WIADbos | @mbloomstein Host opposing viewpoints 52 | #WIADbos | @mbloomstein
  53. 53 | #WIADbos | @mbloomstein ADD OUTSIDE YOUR BUBBLE
  54. 54 | #WIADbos | @mbloomstein COOK’S ILLUSTRATED EXAMPLE ©Cook’s Illustrated
  55. 55 | #WIADbos | @mbloomstein Empowerment  Insight
  56. 56 | #WIADbos | @mbloomstein Margot Bloomstein @mbloomstein margot@appropriateinc.com http://cards.appropriateinc.com  TRUSTWORTHY BOOK COMING SOON  THANK YOU

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