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#gilbaneboston | @mbloomstein 17 Appropriate, Content strategy: message matters

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#gilbaneboston | @mbloomstein 17
Appropriate, Inc. © 2010
Deliver
on time
Stay in budget
Give users
what they need
Please our clients
(and ourselves)
Minimize revisions
Rally everyone
around a vision
Build a cohesive
experience
Shared goals
Common language
A single, master plan
Shared priorities
A realistic timeline
Long-term consistency
Success metrics
Rollout and adoption guidelines
Ongoing measuremen
and optimizationManagement
training
Plan to evolve and change
Stakeholder
dashboard
Stay in budget
Minimize revisions
Build a cohesive
experience
Shared goals
Common language
A single, master plan
Shared priorities
A realistic timeline
Success metrics
Ongoing measurement
and optimizationManagement
training
Plan to evolve and change
Stakeholder
dashboard
Stakeholder
dashboard
Rally everyone
around a vision
Long-term consistency
Long-term consistency
A single, master plan
Rollout and adoption guidelines
And what are we
going to do about it?

Veröffentlicht in: Design, Business, Technologie

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