Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.

Communicating in an Era of Self-Validating Facts at SXSW

3.712 Aufrufe

Veröffentlicht am

The 2016 US presidential election revealed a post-fact culture. Previously, catching someone in a lie could sully their name, derail a campaign, or decimate a brand—ask Gary Hart, Richard Nixon, and former governor and Appalachian Trail enthusiast Mark Sanford. Today, lies matter less… not to brands, but to their audiences. Emotion replaces logic. So how do you develop rapport when your audience tests proof points against their own convictions? Can mass media validate fact if “truthiness” trumps truth? Can you harness opposing perspectives without ceding to false equivalency? Most importantly, we’ll discuss how to empower audiences to embrace the courage of their convictions on your behalf.

Presented at SXSW in Austin, #sxsw and #factstalk, on March 14, 2017.

Veröffentlicht in: Marketing
  • DOWNLOAD FULL. BOOKS INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier

Communicating in an Era of Self-Validating Facts at SXSW

  1. COMMUNICATING IN AN ERA OF SELF-VALIDATING FACTS Margot Bloomstein @mbloomstein #factstalk SXSW 2017
  2. Is the media our magic mirror? ©Cayuga Productions and CBS @mbloomstein | #factstalk
  3. We see an accurate reflection: our internal truths trump external data ©Cayuga Productions and CBS @mbloomstein | #factstalk
  4. If this is the post-fact era, when was the fact era?
  5. Rudy Giuliani, August 15, 2016, Youngstown Ohio Trump Foreign Policy Speech
  6. Rudy Giuliani, August 15, 2016, Youngstown Ohio Trump Foreign Policy Speech Inaccurate, but not inconsistent.
  7. ©Scott Olson Getty Images; from Fox Business with Neil Cavuto interview
  8. ©Scott Olson Getty Images; from Fox Business with Neil Cavuto interview
  9. ©Scott Olson Getty Images; from Fox Business with Neil Cavuto interview
  10. ©Scott Olson Getty Images
  11. ©Scott Olson Getty Images; excerpt from August 15, 2016 foreign policy speech
  12. ©Scott Olson Getty Images; I’m paraphrasing, but c’mon. All these things are true even if they didn’t happen.
  13. ©Justin Lane European Pressphoto Agency; excerpted from https://nytimes.com/2017/01/30/technology/donald-trump-social-networks-protests.html
  14. Consistency is an internal metric. Does this information align with my viewpoint? @mbloomstein | #factstalk 15
  15. Consistency is an internal metric. Does this brand make me feel good about myself? @mbloomstein | #factstalk
  16. History isn’t memory, accuracy isn’t consistency— @mbloomstein | #factstalk
  17. History isn’t memory, accuracy isn’t consistency— and inconsistency didn’t cause Trump to lose MORE. @mbloomstein | #factstalk
  18. ©Chip Somodevilla—Getty Images; Fox News Sunday
  19. ©Politico
  20. We see what we want to see ©Cayuga Productions and CBS
  21. Trust emerges not from honesty, but from consistency—with how we believe
  22. ValidationDeliberation
  23. Courage in our convictions Empirical proof
  24. “Feels right” is accurate >
  25. ©Cayuga Productions and CBS @mbloomstein | #factstalk Does inner confirmation bias replace outward faith in the institutions we traditionally trusted as arbiters of truth?
  26. Insert gut check cycle imageCan we blame the Right Wing Media? ©Fox News
  27. Insert gut check cycle imageCoached skepticism? False equivalency? ©Fox News
  28. Insert gut check cycle image ©CBS
  29. Insert gut check cycle image ©National Enquirer
  30. Insert gut check cycle image ©Mary Ann Chastain, Associated Press
  31. Media may not hold people accountable, but they can hold US accountable to our own internal beliefs, values, & identities. @mbloomstein | #factstalk
  32. ©Jana Birchum for The Austin Chronicle; from March 12, 2017 panel Good Night and Good Luck: Media in Election Years at SXSW
  33. What can we do to shift beliefs when feelings trump facts? @mbloomstein | #factstalk 36
  34. How we form our beliefs matters more than what we believe @mbloomstein | #factstalk
  35. How we form our beliefs matters more than what we believe @mbloomstein | #factstalk Cultural predisposition
  36. How we form our beliefs matters more than what we believe @mbloomstein | #factstalk Cultural predisposition confirmation bias
  37. Earn attention through novelty Trojan horse on feels-right opposition Fit new ideas to old values for relevance @mbloomstein | #factstalk 40
  38. Invest in original content and reporting @mbloomstein | #factstalk
  39. Couple with analysis of others’ research @mbloomstein | #factstalk
  40. Host opposing viewpoints @mbloomstein | #factstalk
  41. Host opposing viewpoints ©Comedy Central
  42. ADD OUTSIDE YOUR BUBBLE
  43. © Yunghi Kim, Contact Press
  44. Invite insight, don’t just present logic @mbloomstein | #factstalk
  45. Join discussions, don’t just dole out facts @mbloomstein | #factstalk Blog excerpt ©Design Mom/Gabrielle Blair
  46. Give the opposition a seat at the table to create new perspectives that appeal not to what we know, but to what we value. © YouTube
  47. All these things are true even if they didn’t happen.
  48. Thank you! Margot Bloomstein @mbloomstein margot@appropriateinc.com http://amzn.to/CSatWork http://slideshare.net/mbloomstein
  49. Margot Bloomstein @mbloomstein margot@appropriateinc.com Books: http://amzn.to/CSatWork BrandSort: http://cards.appropriateinc.com Talks: http://slideshare.net/mbloomstein

×