Part of a series of presentations about keywords and giving Google what Google wants. Not just related to the keywords on the page but also giving an insight into your meta details and how to use them.

1. The Ruby Marketers

14.  Keyword = BMW
An automobile

15.  Keyword = BMW

16.  Keyword = BMW 3 series
Left hand drive BMW 3 Series in black

18. The words on the page
Lesser extent the images/video
Google Robots/Spiders – noting particular phrases that appear

19.  When indexing Google saves your whole website

20.  If a page gets no attention and no visitors it doesn’t get
indexed
 Getting pages indexed should be top priority

22. If more people click on site A over
site B – Site A is more relevant

23. Every page on your website that is supposed to
attract visitors

24. Write down what your customers type
into Google when they want to find what
you do/sell

33.  You want it to be interesting

34. The number of characters that Google will show

35.  The title of the website that appears in search results

36. Limited by Google to 70 characters

42.  Add following code to your website
<a href=“https://google+ profile URL?rel=author”>Google</a>
<a
href=https://plus.google.com/115981464970357565251?rel=aut
hor>Google</a>

51.  Keyword = Plumber