1. cDonalds Creating a Healthier Menu & a Healthier Lifestyle Michelle Beaulieu: C.E.O. Christina Lucente: Executive Vice President Nate McNamara: District Manager Everett McGuirk: Store Manager Robert Bouchard: Warehouse Manager December 10, 2010 Professor Felicia Riffelmacher Business 260 Principles of ManagementAnna Maria College

2. 2 Background As one of the largest company's in the world, we at McDonalds realize the need to take corporate responsibility. We understand that many fast food consumers do not understand proper nutrition, therefore our goal is to create a healthier menu, educate our consumers on creating a balanced diet and to provide nutrition information on our products; We want to educate and help consumers make smarter decisions concerning their diet and in effect create better long term decisions. In order to follow through with our goals, we also need to educate our employees, so that they can inform our valued customers.

4. Middle management is responsible for quantitative goals (i.e. How many salads each store in it’s district is to sell per week).

6. Proximal goals that we plan to implement immediately include selling more fresh fruits and vegetables.

9. Lower obesity rates & healthcare costs

14. Because we are a decentralized chain, numbers will vary between stores due to different amounts of traffic that each receive. 5

15. 6 Advertising materials

17. To make this fun for them we will provide them with a free lunch with samples of our new products .

20. The warehouse manager has offered to sell products at a 5% discount to those stores who are meeting and exceeding expectations.7 7

21. What will employees/managers/stores be rewarded with? 8

23. For example: Subway has been very successful in promoting healthy products

24. Make more vegetables available for sandwich choices.

27. If an employee is not meeting objectives, it is important for the store manager to find ways to motivate them.

28. Balanced scorecard9 9

29. Balanced Scorecard 10

30. 11 Conclusion In our quarterly earnings we will show that our strategic objective was triumphant. We will continue to be on top but in a healthier way. …. Bah du buhbuhbuh Lovin it  C

31. On behalf of McDonalds corporation,we thank you for your time!At this time if there are any questions or comments please feel free to ask   :/fuck yeah!!!!!?”}{?><<>`/FFF`1234(,./’;’’[ 12