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Social Business At IBM

  1. October 14, 2011 Social Business @IBM Michael Bazigos, PhD Strategy and Change Executive IBM Workforce Learning and Development Strategy Presented to the Leading Edge Consortium conference of the Society for Industrial-Organizational Psychology, “The Virtual Workforce: Designing, Leading, and Optimizing” in Louisville, KY, USA on October 14, 2011. Without the speaker’s accompanying remarks, this document is an incomplete representation of the presentation. © 2011 IBM Corporation
  2. Social Business @ IBM Objectives 1. Describe at least one application of social networking with proven business value. 2. Identify at least one potential use of a social network approach to a challenge or opportunity in your organization, or your client's. 2 © 2011 IBM Corporation
  3. Social Business @ IBM Agenda  Introduction and scope  Case example 1: Social innovation network  Case example 2: Social learning network  Case example 3: Social onboarding  Metrics  Discussion 3 © 2011 IBM Corporation
  4. Social Business @ IBM Source: 4 © 2011 IBM Corporation
  5. Social Business @ IBM Social tools have enabled people to share content in many places. This presentation will focus on the internal applications. INTERNAL EXTERNAL Files Activities Profiles Blogs Communities Bookmarks Wikis 5 © 2011 IBM Corporation
  6. Social Business @ IBM What motivates social network participation?    6 © 2011 IBM Corporation
  7. Social Business @ IBM 2 nodes = 1 potential connection Metcalfe’s Law on the value of networks 5 nodes = 10 potential n(n-1) connections ____ 2 where n = number of “nodes” (read people) 12 nodes = 66 potential (proportional to n2 asymptotically) connections Source: 7 © 2011 IBM Corporation
  8. Social Business @ IBM Let’s look at Metcalfe calculation for 541 potential connections: 146,070 … but that does not include the connections’ connections 8 © 2011 IBM Corporation
  9. Social Business @ IBM What is the network value for 400,000 people? Can be huge, but takes three things… 9 © 2011 IBM Corporation
  10. Social Business @ IBM 1. It takes technology. 10 © 2011 IBM Corporation
  11. Social Business @ IBM 2. It takes people. 11 © 2011 IBM Corporation
  12. Social Business @ IBM 3. It takes time. 12 © 2011 IBM Corporation
  13. Social Business @ IBM Network schmetwork. Show me the money! 13 © 2011 IBM Corporation
  14. Social Business @ IBM Case 1: Social Innovation Network 14 © 2011 IBM Corporation
  15. Social Business @ IBM On the WorldJam 2004 homepage, users could WorldJam 2004 choose from a selection of six forums -- each moderated by three senior leaders 15 © 2011 IBM Corporation
  16. Social Business @ IBM IDEA FROM WORLD JAM INVENTION 16 © 2011 IBM Corporation
  17. Social Business @ IBM Case 2: Social learning networks Born 1768 Born 1993 Born 2001 ~ 500,000 articles 62,000 articles 19 million articles in 270 languages, 3.8 million in CLOSED 2009 English * 15.4 million registered users, including 82,000 * As of 10/5/2011 active contributors * 17 © 2011 IBM Corporation
  18. Social Business @ IBM All well and good… but how do you build it inside a company? 18 © 2011 IBM Corporation
  19. Social Business @ IBM Social in Action: Enabling instant learning and collaboration COMMUNITIES BLOGS AND WIKIS BLENDED EVENTS SOCIAL SOLUTIONS INFORMAL LEARNING 19 © 2011 IBM Corporation
  20. Social Business @ IBM IBM's Informal Learning Exchange 20 © 2011 IBM Corporation
  21. Social Business @ IBM Informal Learning - Business Value Environments that encompass social and informal capabilities can deliver both more efficient and more effective learning with improved impacts on the business Benefits:  Reduce training costs by leveraging employees to produce and deliver personalized learning content that is both relevant and timely.  Improve return-on-learning investment by compressing the time to competence needed by business-critical workforces  Create a more nimble workforce, capable of responding faster to marketplace and customer change  Content is rated and filtered through those who know best - the users, it is more likely to produce successful results  Time to competence is significantly improved as learning experiences are tailored to employees' needs  Learners are driven by personal needs and interests, resulting in much higher knowledge retention and transfer rates  Enterprise, Business and user generated content can be found at the point of need 21  Model is applicable for growth and major markets © 2011 IBM Corporation
  22. Social Business @ IBM Expanding the classroom, and more…  Sellers follow IBM leaders & competition via Twitter and Linked-In and internal channels  New joiners become productive faster; increase belonging  Client teams solve problems and innovate socially  Technical leaders find mentors during live-chats  Boundaries to learning removed Social Learning is enabling IBM’s Talent strategy 22 © 2011 IBM Corporation
  23. Social Business @ IBM He looks confused… let’s make What’s that contact blip? Looks like another pre- arrival IBM nube 23 © 2011 IBM Corporation
  24. Social Business @ IBM My name is Ilya Tulei, recent graduate from Georgia Case 3: Social onboarding Tech. I'm currently in Atlanta, but will be living in Raleigh for six months starting in September (this will be my training period). My first assignment after Raleigh will be in Chicago in Technical Sales. I'm really excited about the Connecting pre-arrival via “Soon 2 B opportunity! I came on board because I like IBM's direction and was instantly drawn to the caliber of people Blue” that I met.  Introductions are warm, Hi Jason, encouraging, and many people My name is Ben, and it looks like I'll be working with you in Victoria. are welcoming others I'm a student at UBC, in Vancouver, Canada, and I will be working at IBM Victoria doing QA as well. This is my first co-op work term, so  Discussion forums are started i'm pretty excited to start work. I'm studying computer science as a second degree, having completed a degree in psychology at the based on location and start date University of Victoria.  People who are moving are See you next week! reassured by others Hi Folks, My name is Liu Dekuan, I was a technical manager in DataDirect Networks Inc. (DDN) Beijing Office., I am living in Beijing. And I will be an Assoc Architect with IBM (China) Company Limited Beijing … as I get closer to my starting date, I am Branch in September. It is very excited to join the blue family. I need very impressed with the way that IBM to give my work to other people in DDN before came on board. handles the on-boarding process and all Thanks for the opportunity to introduce myself . : ) the information that they send out to new employees even before they start. I am really starting to feel as though I am part of the team now. 24 © 2011 IBM Corporation
  25. Social Business @ IBM Other ideas… INTERNAL HR APPLICATIONS INTERNAL FINANCE APPLICATIONS  Onboarding – community of same entry class,  Collaboration across departments such as sharing relevant newbie info, connecting buddies corporate finance, accounting, sales, investor and mentors relations, budgeting, operations and customer  Employee and Leadership Development, service Manager and Leader communications and  Collaboration between the geographically spread interactions, coaching and feedback finance teams  Job search and deployment  Collaboration supported by:  Connecting to HR Partners, Information, Policies, – Communities of hot topics (implication of new Expertise accounting norms) / problem areas (working  Employee and Manager Self Serve capital issues)/ projects (raising foreign  Contributes to Performance and Succession exchange/debt/equity) Mgmt by making social networks and – Knowledge and best practice sharing contributions transparent – Expertise location  HR Operations  Improved effectiveness of project management  Informal and Social Learning A view of the future Since 2002 25 © 2011 IBM Corporation
  26. Social Business @ IBM Okay fine. But if I’m going to take a chance on this social network thing, there had better be metrics! NO metrics, NO dice! 26 © 2011 IBM Corporation
  27. Social Business @ IBM Metrics: Social Learning Dashboard List of learning assets Regions Specific web pages 27 © 2011 IBM Corporation
  28. Social Business @ IBM Return on Contribution (ROC) is the ratio of the benefit divided by the cost 28 © 2011 IBM Corporation
  29. Social Business @ IBM Dogear ROC 29 © 2011 IBM Corporation
  30. Social Business @ IBM ROC: Other social applications 30 © 2011 IBM Corporation
  31. Social Business @ IBM You know so little. Yet, you built such a slick presentation – how did you do it? Why, I did it entirely using social media! 31 © 2011 IBM Corporation
  32. Social Business @ IBM Roger that… the presentation was built entirely with social media 32 © 2011 IBM Corporation
  33. Social Business @ IBM Our contributors 33 © 2011 IBM Corporation
  34. Social Business @ IBM Acknowledgements and sources  Space age photos:  Inspiration for their use: Olivier Blanchard, “Basics of Social Media ROI”  Slide sharke extraordinaire: Amy Gomez, PhD,  BM Learning Exchange (ILX) – Ian Bird, IBM, Center for Advanced Learning – Laurie Miller, IBM, Center for Advanced Learning  Soon 2 B Blue – Laurie Miller, IBM, Center for Advanced Learning  Learning dashboard and comments on learning in the network age – Gordon Fuller, IBM, Center for Advanced Learning  Return on Contribution – Muller, M.J., Freyne, J., Dugan, C., Millen, D.R., & Thom-Santelli, J. (2009). Return On Contribution (ROC): A metric for enterprise social software. Proceedings of ECSCW, Springer, Vienna, Austria, 2009. Retrived via 63c41ef852576b30059b39e!OpenDocument – Slideshare presentation by Muller et al.: 2009-muller-et-al-1982880 – Chris Sparshott presentation on Slideshare: software-in-ibm  Social Business – Steve Gray, IBM, Global Business Services – Jennifer Okimoto, IBM, Global Business Services  Social Innovation Networks (Jams and ThinkPlace) – Michael Bazigos, PhD, IBM, Workforce Learning and Development Strategy 34 © 2011 IBM Corporation
  35. Social Business @ IBM What’s she got in mind? They’ve been sitting and listening for too long… we’ve got to do something 35 © 2011 IBM Corporation
  36. Social Business @ IBM Michael N. Bazigos, PhD Connect with me on : 36 © 2011 IBM Corporation