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SENSING-AS-A-
SERVICE: NEW
BUSINESS MODEL
FOR IOT
Dr. Mazlan Abbas
CEO - REDtone IOT Sdn Bhd
(Adjunct Prof. UTHM)
Email: m...
AGENDA
• The Untapped IOT Opportunity
• Why Telcos Have Difficulty To Embrace IOT?
• The End-Game – Being An-End-to-End IO...
THE UNTAPPED
OPPORTUNITY
THE IOT MARKET
BY 2020, HOW MANY DEVICES WILL EXIST?
2020
Gartner
Cisco
Intel
IDC 212 Billion Units
200 Billion Units
50 Billion Units
26...
HOW BIG IS THE IOT MARKET?
By 2016 Gartner predicts 6.4 billion devices will be connected to the internet -- and 5.5 milli...
10/90 RULE
The Last 100 meter
connectivity
The “last 100 meters” represent > 90% potential number of connections
Still Dis...
WHAT EXACTLY IS IOT?
INTERNET OF THINGS PRIMER
Internet	of	Everything
[Source: http://postscapes.com/what-exactly-is-the-internet-of-things-infographic ]
[Source: http://postscapes.com/what-exactly-is-the-internet-of-things-infographic ]
[Source: http://postscapes.com/what-exactly-is-the-internet-of-things-infographic ]
A COMPLICATED IOT ECOSYSTEM
[Source: MakingSense Of The Internet Of Things]
IOT VALUE CHAIN
Components
Smart
Objects
Network
Operator
Service
Enabler
System
Integrator
Service
Provider
Distributor/
...
WHY TELCOS HAVE DIFFICULTY
TO EMBRACE IOT
ISSUES AND CHALLENGES
LEGACY BUSINESS IS STILL CONNECTIVITY
M2M	HIGH	VOLUME
LACK OF DOMAIN EXPERTISE
SOLUTIONS,	SELLING	
AND	MANAGED	SERVICES
MINDSET BLOCK
LOW	SINGLE	DIGIT	GROWTH
CONTRIBUTION
STABLE BUSINESS VS. RISKY VENTURES
END-TO-END IOT SERVICE
PROVIDER
THE END GAME
s m a r t c i t y
smart transport
s m a r t
a u t o m o t i v e
END-TO-END IOT SERVICE PROVIDER
Device
Provider
Network
Pr...
CONNECTIVITY PLAYER
PHASE-1
s m a r t c i t y
smart transport
s m a r t
a u t o m o t i v e
BUSINESS MODEL
Device
Provider
Network
Provider
Platform
P...
IOT ENABLER PLAYER
PHASE-2
s m a r t c i t y
smart transport
s m a r t
a u t o m o t i v e
BUSINESS MODEL
Device
Provider
Network
Provider
Platform
P...
s m a r t c i t y
smart transport
s m a r t
a u t o m o t i v e
BUSINESS MODEL
Device
Provider
Network
Provider
Platform
P...
IOT SOLUTIONS PLAYER
PHASE-3
s m a r t c i t y
smart transport
s m a r t
a u t o m o t i v e
BUSINESS MODEL
Device
Provider
Network
Provider
Platform
P...
IOT SERVICE PROVIDER
PHASE-4
s m a r t c i t y
smart transport
s m a r t
a u t o m o t i v e
BUSINESS MODEL
Device
Provider
Network
Provider
Platform
P...
s m a r t c i t y
smart transport
s m a r t
a u t o m o t i v e
BUSINESS MODEL -HYBRID
Device
Provider
Network
Provider
Pl...
1 2
3 4
5
HowtoEvolvetoaEnd-
to-EndIOTService
Provider
6
SENSING-AS-A-SERVICE
BUSINESS MODEL
OUR HYPOTHESIS
Home Health Transport OfficeWaste
WHAT-IF – WE CAN DO DATA BLENDING
Creating New Compound Applications
DATA OWNERSHIPS
Personal /
Household
Private
Public Commercial Sensor
Data Provider
MAKING SENSE OF SENSOR
DATA … BUT WHAT DATA?
THE GOLD RUSH
Wisdom
Knowledge
Information
Data
More
Important
Less
Important
Evaluated understanding
Appreciation of
Answers to questio...
More
Important
Less
Important
EXAMPLE – SMART PARKING
Wisdom
Knowledge
Information
Data
Understanding
N/A
Empty (0), Full ...
SENSING-AS-A-SERVICE
NEW BUSINESS MODEL
URBAN PLANNING USING IOT
Traffic
Pollution
Noise
Road conditions
Network Speed
Single Infrastructure • Multiple Usage
BENEFITS OF SENSING-AS-A-SERVICE
Harnessing
the Creativity
Rapid Deployment
Sustain...
Smart Parking Smart Waste
Management
Smart Street Light Smart
Transportation
Open Data Parking Garbage
Collection Lighting...
IoT in
Smart City
Environmental
Monitoring
Multiple Sensors Outdoor Parking
Management
Parking sensors
River Monitoring
Wa...
IOT VALUE CHAIN – WHERE IS THE MONEY?
Device
Provider
Network
Provider
Platform
Provider
Application
Provider
• No. of
dev...
FIND YOUR NICHE AREA
IDENTITY – MORE THAN JUST A DEVICE GAME
IMPORTANCE OF IOT ECOSYSTEM
Leverage What Already Exists
CHOOSE YOUR PATH
SENSING-AS-A-
SERVICE
MNO VS MVNO VS MVNEIDENTIFY PARTNER
IDENTIFY OPEN PLATFORM
IDENTIFY BIZ MODEL
VERTI...
THANK YOU
@REDtoneIOTREDtoneIOT
• EMAIL: mazlan.abbas@redtone.com
• TWITTER: @mazlan_abbas
• FACEBOOK: www.facebook.com/dr...
Sensing-as-a-Service - New Business Models for Internet of Things (IOT)
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Sensing-as-a-Service - New Business Models for Internet of Things (IOT)

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Adjunct Professor Talk at UTHM

Veröffentlicht in: Technologie

Sensing-as-a-Service - New Business Models for Internet of Things (IOT)

  1. 1. SENSING-AS-A- SERVICE: NEW BUSINESS MODEL FOR IOT Dr. Mazlan Abbas CEO - REDtone IOT Sdn Bhd (Adjunct Prof. UTHM) Email: mazlan.abbas@redtone.com March 21, 2016
  2. 2. AGENDA • The Untapped IOT Opportunity • Why Telcos Have Difficulty To Embrace IOT? • The End-Game – Being An-End-to-End IOT Service Provider? • Sensing-as-a-Service Business Model • Identity Crisis – Find Your Niche Area
  3. 3. THE UNTAPPED OPPORTUNITY THE IOT MARKET
  4. 4. BY 2020, HOW MANY DEVICES WILL EXIST? 2020 Gartner Cisco Intel IDC 212 Billion Units 200 Billion Units 50 Billion Units 26 Billion Units Source: [1] http://www.gartner.com/newsroom/id/2684616 [2] http://www.intel.com/content/www/us/en/internet-of-things/infographics/guide-to-iot.html [3] http://share.cisco.com/internet-of-things.html [4] http://www.zdnet.com/article/internet-of-things-8-9-trillion-market-in-2020-212-billion-connected- things/
  5. 5. HOW BIG IS THE IOT MARKET? By 2016 Gartner predicts 6.4 billion devices will be connected to the internet -- and 5.5 million new 'things' will join them each day. 63 devices connected every second
  6. 6. 10/90 RULE The Last 100 meter connectivity The “last 100 meters” represent > 90% potential number of connections Still DisconnectedConnected World
  7. 7. WHAT EXACTLY IS IOT? INTERNET OF THINGS PRIMER Internet of Everything
  8. 8. [Source: http://postscapes.com/what-exactly-is-the-internet-of-things-infographic ]
  9. 9. [Source: http://postscapes.com/what-exactly-is-the-internet-of-things-infographic ]
  10. 10. [Source: http://postscapes.com/what-exactly-is-the-internet-of-things-infographic ]
  11. 11. A COMPLICATED IOT ECOSYSTEM [Source: MakingSense Of The Internet Of Things]
  12. 12. IOT VALUE CHAIN Components Smart Objects Network Operator Service Enabler System Integrator Service Provider Distributor/ Reseller Customer • Embedde d Chips • Modules • Wireless Modems • Sensors and cameras • Routers and gateways • Antennas and Cables • Smart Bins • Smart Solar • Temp Monitoring • Fire Extinguish ers • Meters • ATM/POS • Camera/S ecurity • Spectrum Allocation • Network Infrastruct ure • Backhaul Infrastruct ure • Connectivi ty • Availability & Quality • Billing • Customer Care • Software • Infrastruct ure • Consulting • Technolog y Selection • Solution Design • Wireless Network Design • Interfaces • Enterprise System Integratio n • Applicatio n Developm ent • Security • Data Managem ent • Hardware • Installation • Analysis • App Managem ent • Access Control • Data Managem ent • Quality of Service • Packaging / Bundling • Service Provisionin g • Distributes Products • Resells services • Supply Chain and Fullfillment • Buys Service • Users service 5-10% 15-20% 15-20%30-40% 15-20% ? % ? % Total Value
  13. 13. WHY TELCOS HAVE DIFFICULTY TO EMBRACE IOT ISSUES AND CHALLENGES
  14. 14. LEGACY BUSINESS IS STILL CONNECTIVITY M2M HIGH VOLUME
  15. 15. LACK OF DOMAIN EXPERTISE SOLUTIONS, SELLING AND MANAGED SERVICES
  16. 16. MINDSET BLOCK LOW SINGLE DIGIT GROWTH CONTRIBUTION
  17. 17. STABLE BUSINESS VS. RISKY VENTURES
  18. 18. END-TO-END IOT SERVICE PROVIDER THE END GAME
  19. 19. s m a r t c i t y smart transport s m a r t a u t o m o t i v e END-TO-END IOT SERVICE PROVIDER Device Provider Network Provider Platform Provider Application Provider Customer Network Platform
  20. 20. CONNECTIVITY PLAYER PHASE-1
  21. 21. s m a r t c i t y smart transport s m a r t a u t o m o t i v e BUSINESS MODEL Device Provider Network Provider Platform Provider Application Provider Customer Network Platform Platform 1
  22. 22. IOT ENABLER PLAYER PHASE-2
  23. 23. s m a r t c i t y smart transport s m a r t a u t o m o t i v e BUSINESS MODEL Device Provider Network Provider Platform Provider Application Provider Customer Network Platform 2
  24. 24. s m a r t c i t y smart transport s m a r t a u t o m o t i v e BUSINESS MODEL Device Provider Network Provider Platform Provider Application Provider Customer Network Platform IOT Subsidiary 3
  25. 25. IOT SOLUTIONS PLAYER PHASE-3
  26. 26. s m a r t c i t y smart transport s m a r t a u t o m o t i v e BUSINESS MODEL Device Provider Network Provider Platform Provider Application Provider Customer Network Platform 4
  27. 27. IOT SERVICE PROVIDER PHASE-4
  28. 28. s m a r t c i t y smart transport s m a r t a u t o m o t i v e BUSINESS MODEL Device Provider Network Provider Platform Provider Application Provider Customer Network Platform 5
  29. 29. s m a r t c i t y smart transport s m a r t a u t o m o t i v e BUSINESS MODEL -HYBRID Device Provider Network Provider Platform Provider Application Provider Customer Network Platform 6
  30. 30. 1 2 3 4 5 HowtoEvolvetoaEnd- to-EndIOTService Provider 6
  31. 31. SENSING-AS-A-SERVICE BUSINESS MODEL OUR HYPOTHESIS
  32. 32. Home Health Transport OfficeWaste WHAT-IF – WE CAN DO DATA BLENDING Creating New Compound Applications
  33. 33. DATA OWNERSHIPS Personal / Household Private Public Commercial Sensor Data Provider
  34. 34. MAKING SENSE OF SENSOR DATA … BUT WHAT DATA? THE GOLD RUSH
  35. 35. Wisdom Knowledge Information Data More Important Less Important Evaluated understanding Appreciation of Answers to questions. Symbols Understanding Answers to questions WHO WHY HOW WHAT WHERE WHEN VALUE IS CREATED BY MAKING SENSE OF DATA
  36. 36. More Important Less Important EXAMPLE – SMART PARKING Wisdom Knowledge Information Data Understanding N/A Empty (0), Full (1) Who park at this lot? What kind of vehicle? Where is the empty parking lot? When is the peak period? How to implement a tiered charging? How to find “overstayed” vehicles? Why this parking area is not fully occupied?
  37. 37. SENSING-AS-A-SERVICE NEW BUSINESS MODEL
  38. 38. URBAN PLANNING USING IOT Traffic Pollution Noise Road conditions Network Speed
  39. 39. Single Infrastructure • Multiple Usage BENEFITS OF SENSING-AS-A-SERVICE Harnessing the Creativity Rapid Deployment Sustainable Business Model Assisting Scientific Community IOT Cloud
  40. 40. Smart Parking Smart Waste Management Smart Street Light Smart Transportation Open Data Parking Garbage Collection Lighting Public Transport Smartphone Users Smart City Hub Social Media IOT Applications Sensor Data Users CitiAct
  41. 41. IoT in Smart City Environmental Monitoring Multiple Sensors Outdoor Parking Management Parking sensors River Monitoring Water Quality and Flood Warning Traffic Intensity Monitoring Devices located at main entrance of city Guidance to free parking lots Panels located at intersections Smart Citizen Crowdsensing Smart Waste Management Sensors in waste bins and garbage trucks • Temperature • CO • Noise • Car Presence • Ferromagnetic sensors • Water level • Weather • Flow sensor • pH sensor • Measure main traffic parameters • Traffic volumes • Road occupancy • Vehicle speed • Queue Length • Taking information retrieved by the deployed parking sensors in order to guide drivers towards the available free parking lots • GPS • Infra-red sensors • User generated feedback with smartphones that help to make cities better
  42. 42. IOT VALUE CHAIN – WHERE IS THE MONEY? Device Provider Network Provider Platform Provider Application Provider • No. of devices • Edge devices/sens ors • Gateways • System Integration • …. • SIM-Cards • Fixed Line • Data Bundled packages • Data Speed • SMS/MMS • Dedicated APN • Fixed IP • Voice/Data • … • No. of connected devices • Data streams • Storage • API Keys • Email/SMS APIs • Support Type • …. • No. of dashboards • No. of users • No. of data sources • Consulting • Type sof Analytics (Basic/Adva nced) • ….
  43. 43. FIND YOUR NICHE AREA IDENTITY – MORE THAN JUST A DEVICE GAME
  44. 44. IMPORTANCE OF IOT ECOSYSTEM Leverage What Already Exists
  45. 45. CHOOSE YOUR PATH SENSING-AS-A- SERVICE MNO VS MVNO VS MVNEIDENTIFY PARTNER IDENTIFY OPEN PLATFORM IDENTIFY BIZ MODEL VERTICAL OR HORIZONTAL MULTI-SIDED MARKET?
  46. 46. THANK YOU @REDtoneIOTREDtoneIOT • EMAIL: mazlan.abbas@redtone.com • TWITTER: @mazlan_abbas • FACEBOOK: www.facebook.com/drmazlanabbas • LINKEDIN: my.linkedin.com/in/mazlan/ • SLIDESHARE: www.slideshare.net/mazlan1 • ABOUT ME: about.me/mazlan.abbas

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