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2. WHO ARE WE ?

3. SMALL WITH EXCLUSITIVITY
We are a small team of young creatives who possess
diverse and convergent thinking. Blending with Asian
and Western perspectives brings unique and compelling
solutions to our clients.
We specialize in discovering and articulating the most
powerful contents that resonate deeply with your
business goals and audience.
We are here to listen and help you achieve the success.
You’re smart. We’re smart. That should do it!

4. HOW CAN WE HELP YOU?

5. YOUR GOAL IS OUR TASK
To identify the target audience and get them into the
casinos and hotels fast.
To make things happen for immediate results in 2013
Drive more traffic to the
Caesar Entertainment properties

6. CAESAR PALACE HARRAH’S HORSESHOE
• A full-service hospitality • A full-service hospitality • A full-service casino
and entertainment and entertainment • Professional gamble
• Luxurious architecture • Luxurious and modern • Host many business
and experience • Famous for its tropical functions
pool oasis
Young adults Adults with teen spirit Adults
Tourist B+ class EXCITEMENT
Sociable B+ class
25-40s
B+ class
30-55s Gambler
25-45s

7. HOW TO TALK TO THEM?

8. WHAT IS INSIDE THEM ?
For a human aged 18 or more years, a normal
resting heart rate is between 60-100 beats per
minute.
Factors that can influence the beats of heart
rate are:
Air temperature Body size
Fitness level
Activity level Emotion
Body position

9. FROM INSIDE TO INSIGHTS
“…I’m having a heart attack…”
“…Try to play poker and wait for
your opponent to call when you
have a good hand, that usually get
mine around 140 bpm…”
“…I mean if I have a huge hand,
I’m gonna probably go crazy on
the inside and try to burst out into
frenzy…”

10. Inside Insights
Emotions Excitement
Heart beat rate Frenzy
My heart beats at the same rate
almost everyday that I don’t feel it is
actually beating anymore. I live my life
in such a lifeless event. I need to
BECOME ALIVE again…

11. HOW TO TELL THEM?

12. WAY FORWARD
GET Young adults and adults. 25-45s of age. B/B+ class. Predominantly male.
WHO They have routine lives that they sometimes feel bored and need
some refreshment. They need to feel alive again.
TO To visit one of Caesar Entertainment properties, mainly Caesar Palace,
Harrah’s, and Horseshoe.
BY Trigger their emotion and provide incentives for action.

13. CREATIVE EXECUTION
Outdoor TVC
Thematic
Create Create
engagement awareness
Event
31.12.12
Spread
brand news Strengthen
awareness
Mobile
Application Print ad
Social
Network

14. THEMATIC TVC

15. http://www.youtube.com/watch?v=7eFn8Cgcx8g

28. 31.12.2012
11:59 PM

29. 31.12.2012
11:59 PM

30. REFERENCE

31. Becoming alive
http://www.youtube.com/watch?v=bKtvDv7eykg

32. PRINT AD

35. MOBILE APPLICATION

37. OUTDOOR

39. EVENT

44. Event Reference
http://www.youtube.com/watch?v=24J2VTSzcKE

45. CREATIVE EXECUTION
Create Create
engagement awareness
Event
31.12.12
Spread
brand news Strengthen
awareness

46. Recommendation
• Each brand can adapt the TVC to show the highlights of each brand. But
the adaptation needs to include the heartbeat sound and the same end
scenes.
• The lucky draw event should be held periodically to reinforce the
message and boost the traffic.
• Partner with the Tourism authority of each country.

47. Q&A

48. THANK YOU