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Lead Generation Strategy

  1. Lead Generation Strategy Mayank Tyagi
  2.  A business without leads and clients might as well not exist.  Product and service sales are the essence of your business.
  3. Why lead generation:  There are several benefits for both sellers and buyers in Lead Generation.  One most important factor for service providers or sellers is that they meet the right prospect and are given the opportunity to pitch for selling their services or products.  This gives an indication that sellers are not just wasting the time with a non-serious customer.  On the other hand, the buyer benefits with wide spectrum of bids, trends, updates and latest information about the product or services being desired.
  4. Lead Generation Plan  Create a web form and place it on your website or blog that will ask for visitor’s email addresses and follow up with an auto-responder  Target your niche with SEO, Social Media, PPC and email marketing  Get a Business Listing on Google, Bing , Yahoo and other local listing sites.
  5. Samples
  6. Online lead generation  As salespeople we all need to have a constant source of quality sales leads and most of us are always on the lookout for sources to get new leads.
  7. Lead generation & its funnels:  Lead for any business activity is generated by the following ways; • Advertising- (Print Ads in magazines, news papers) • Online Advertising- (Website, Mailers, Portals, SEO, SMO, PPC etc) • Mass mailers- (Brochure/ Flyer to database or leads) • Trade shows/Events • Cold calling/ Tele marketing- • Outdoor Activities- (Site branding, Hoardings, Signage’s, Posts, etc)
  8. Lead Behaviors  Sales Process  Leads to Enquiry  Call/ Mail  Provide information  Take inputs/ pulse  Probing/ pitch  Enquiry to Follow Up:  Call/Mail  Excite with benefits  Provide additional info/ re-pitch according to last received inputs  Site visit arrangement- Time/date commitment  SV follow up- Confirmation
  9. Online is a Powerful Medium  It penetrates to the various mediums across the globe and brings out quality leads to the projects  It also acts a medium which directly makes the target to start interact with the project/product  A global medium can spread the brand/product awareness and recollection value  Cost of the reach is very less compared to other available mediums
  10. Why People Visit Websites:  To get information's on products or services  Ready to buy  The web as a research tool  Comparison shopping  Business & consumers  Competitors & sales people  Knowledge & services
  11. Proposals for Upgradation  SEO- Search engine optimization  SMO – Social Media Optimization  Pay Per Clicks(Google Adwords(search ads/Display ads, Facebook Ads, LinkedIn Ads)  Email Marketing
  12. Search Engine Optimization  Search Engine Optimization is the process of affecting the visibility or a web page in a search engines natural or organic results.  SEO may target different kinds of search, including image search, local search, video search, news search and industry specific vertical search engines.
  13. Social Media Optimization:  Social Media Optimization and its content in terms of sharing across social media and networking sites.  Goal is to generate traffic and awareness for a website.  Most important platform is facebook , twitter, linkedin and Google+
  14. Pay per clicks:  PPC is an internet marketing model used to direct traffic to website, in which advertisers pay the publisher when the ad is clicked. Simply you can say “ the amount spent to get and advertisement clicked.”  Types: Google Search Ads, Display Ads, Facebook Ads, LinkedIn Ads, Banner Ads etc
  15. Email Marketing  Email marketing is directly marketing a commercial message to group of people using email.  It usually involves using email to send ads, request business and is meant to build loyalty, trust or brand awareness.
  16. Other Activities:  All the above activities help generating leads for the product, those leads has to be categorized and treated accordingly. SME companies generates the leads in the following ways: 1. Web enquiry 2. Phone calls 3. Events 4. Advertisements 5. Site visits 6. Cold calls
  17. Need Help with your Marketing? Contact Mayank Tyagi +91 9555199055 LinkedIn : Click Here