Lead Generation Strategy
Mayank Tyagi

 A business without leads and clients might as well
not exist.
 Product and service sales are the essence of
your business.

Why lead generation:
 There are several benefits for both sellers and
buyers in Lead Generation.
 One most important factor for service
providers or sellers is that they meet the right
prospect and are given the opportunity to
pitch for selling their services or products.
 This gives an indication that sellers are not
just wasting the time with a non-serious
customer.
 On the other hand, the buyer benefits with
wide spectrum of bids, trends, updates and
latest information about the product or
services being desired.

Lead Generation Plan
 Create a web form and place it on your website or
blog that will ask for visitor’s email addresses and
follow up with an auto-responder
 Target your niche with SEO, Social Media, PPC
and email marketing
 Get a Business Listing on Google, Bing , Yahoo
and other local listing sites.

Samples

Online lead generation
 As salespeople we all need to have a
constant source of quality sales leads and
most of us are always on the lookout for
sources to get new leads.

Lead generation & its funnels:
 Lead for any business activity is generated
by the following ways;
• Advertising- (Print Ads in magazines, news
papers)
• Online Advertising- (Website, Mailers,
Portals, SEO, SMO, PPC etc)
• Mass mailers- (Brochure/ Flyer to database
or leads)
• Trade shows/Events
• Cold calling/ Tele marketing-
• Outdoor Activities- (Site branding,
Hoardings, Signage’s, Posts, etc)

Lead Behaviors
 Sales Process
 Leads to Enquiry
 Call/ Mail
 Provide information
 Take inputs/ pulse
 Probing/ pitch
 Enquiry to Follow Up:
 Call/Mail
 Excite with benefits
 Provide additional info/ re-pitch according to last received
inputs
 Site visit arrangement- Time/date commitment
 SV follow up- Confirmation

Online is a Powerful Medium
 It penetrates to the various mediums across the globe and
brings out quality leads to the projects
 It also acts a medium which directly makes the target to
start interact with the project/product
 A global medium can spread the brand/product awareness
and recollection value
 Cost of the reach is very less compared to other available
mediums

Why People Visit Websites:
 To get information's on products or services
 Ready to buy
 The web as a research tool
 Comparison shopping
 Business & consumers
 Competitors & sales people
 Knowledge & services

Proposals for Upgradation
 SEO- Search engine optimization
 SMO – Social Media Optimization
 Pay Per Clicks(Google Adwords(search
ads/Display ads, Facebook Ads,
LinkedIn Ads)
 Email Marketing

Search Engine Optimization
 Search Engine Optimization is the process of
affecting the visibility or a web page in a search
engines natural or organic results.
 SEO may target different kinds of search,
including image search, local search, video
search, news search and industry specific vertical
search engines.

Social Media Optimization:
 Social Media Optimization and its content in
terms of sharing across social media and
networking sites.
 Goal is to generate traffic and awareness for a
website.
 Most important platform is facebook , twitter,
linkedin and Google+

Pay per clicks:
 PPC is an internet marketing model used to direct
traffic to website, in which advertisers pay the
publisher when the ad is clicked. Simply you can
say “ the amount spent to get and advertisement
clicked.”
 Types: Google Search Ads, Display Ads,
Facebook Ads, LinkedIn Ads, Banner Ads etc

Email Marketing
 Email marketing is directly marketing a
commercial message to group of people using
email.
 It usually involves using email to send ads,
request business and is meant to build loyalty,
trust or brand awareness.

Other Activities:
 All the above activities help generating leads for the
product, those leads has to be categorized and
treated accordingly. SME companies generates the
leads in the following ways:
1. Web enquiry
2. Phone calls
3. Events
4. Advertisements
5. Site visits
6. Cold calls

Need Help with your
Marketing?
Contact
Mayank Tyagi
+91 9555199055
mayanktyagi20290@gmail.com
LinkedIn : Click Here