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You , Your Needs and Organisations ,[object Object],[object Object],[object Object]
Organisations ,[object Object],[object Object]
Organisations, Resources & Managemnet ,[object Object],[object Object],[object Object]
Management in General ,[object Object],[object Object],[object Object],[object Object]
Areas(Functions) of Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
There are many managers
Acquiring needs and wants- past and present ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Barter System
Markets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Few definitions of Marketing ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Is Marketing a mind game? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Is Marketing a function of management or a business philosophy ? Discuss   ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Marketing as a business Philosophy ,[object Object],[object Object],[object Object],[object Object]
Explain Production, Product, Selling, Marketing and Societal Concepts in the evolution of Marketing ? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Ford T Model
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Woolverths mouse trap
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consumers have to be persuaded
[object Object],[object Object],[object Object],[object Object],[object Object]
What a customer ?
Selling Vs. Marketing ,[object Object],Factory  Product Promotion Profits through sales volume Target Market Customer needs   Cordinated - Mktg Profit through customer satisfaction
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
What is Green Marketing? ,[object Object],[object Object],[object Object]
What is ethical Marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Identify and explain the anticipated benefits of introducing marketing orientation to an organisation. ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Barriers in implementing the marketing approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Iceberg Theory Iceberg- under water Selling M A R K E T I N G Water
Iceberg Theory ,[object Object],[object Object],[object Object]
So what ? ,[object Object],[object Object],[object Object]

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What is marketing by Maxwell Ranasinghe