1. Multiple Choice
Questions in Marketing
580 Frequently asked
questions are
answered.
Book by
Maxwell Ranasinghe
M.A( Interdisciplinary Studies) York, CPM ( Marketing) New Haven,
BSc.( Business Administration) USJP, Attorney at Law.

2. I have taught marketing for last 20 years in number of
universities and professional institutes. Further I have
conducted various marketing and management related
workshops to the corporate sector.
MCQs are now a very important part of marketing
examinations all over the world. As such, I wrote this book on
Multiple Questions to help students in passing exams.
I gathered question papers on MCQs of many universities, and
professional institutes
I analyzed more than 1600 questions and found that there are
a set of questions that are frequently asked. It came to around
580 questions, and I answered all these questions in my e-
book.

3. • The questions and answers discussed in the book cover a
standard syllabus of marketing in Diploma, Undergraduate
and Graduate level courses
• I have discussed MCQs by categorizing it to 12 categories
namely - Introduction to Marketing, Marketing
Environment, Marketing Mix, Marketing Research,
Consumer Behavior, Segmentation, Targeting and
Positioning, Product , Price, Distribution, Promotion ,
Marketing Planning and Information and Communication
Technology for Marketing. As such there are 12 chapters to
the book.
• I decided to select 20 MCQs from each chapter and make
12 presentations
• As such, you will be able to view 12 presentations in this
series and to learn 240 MCQs out of 580 MCQs in my book

4. Now take a piece of paper and a pen, get ready for
an MCQ Exam
In this
presentation, I
will discuss 20
MCQs selected
from Chapter
10 of my book
Distribution

5. 1. Distribution
involves
everything that a
marketer does in
order for the
customer to
receive the
product
• 1. At the right place
• 2. At the right time
• 3. In the right condition
• 4. All of the above
•

6. 2. Distribution strategy has
two critical components
• 1. Marketing channels and logistics& supply
chain management
• 2. Supply chain management and
Transportation
• 3. Storage and transportation
• 4. Packaging and shipping
•

7. 3. Logistics
means
1. Controlling the various players
involved in the distribution
2. Process of coordinating the flow of
information, goods and services among
the members of the marketing channel
3. Setting distribution tasks in the
logical order
4. Tracking and managing the
transportation of goods

8. 4. Supply chain management is
1. Controlling activities of
purchasing, processing
and delivery of raw
materials
2. Management of
suppliers and obtaining
better prices
3. Coordinating the flow
of information relating to
suppliers
4. Developing a chain like
link with suppliers

9. 5. Physical
distribution
extends beyond
transportation
to
1. Include control of activities relating to
purchasing of raw materials
2. Include activities of developing relationship
with suppliers and buyers
3. Include inventory control, material handling,
protective packaging and order processing
4. include managing marketing operations

10. 6. Single producer
usually manufactures
limited variety of
products but would
like to sell in bulk. The
consumer buys
number of products in
small quantities. This
problem is known as
1. Issue of
buyer’s and
seller’s choice
01
2. Issue of retail
and wholesale
market
02
3. Issue of
Discrepancy of
assortment
03
4. Issue of
distribution
04

11. 7. Channel
function
1. Reduces number of marketplace contacts
necessary to make a sale
2. Standardizers exchange transactions by setting
expectations for products and involves in the
transfer process
3. Only above 1 is correct
4. Both above 1 and 2 are correct

12. 8. Marketing
intermediaries
operate between
manufacturer
and consumer.
One of the
below is not a
marketing
intermediary
• 1. Wholesaler
• 2. Broker
• 3. Stockiest
• 4. Advertiser
•

13. 9. Appointed
Distributor
of a
marketer
will
• 1. Handle all the distribution activities of
the marketer
• 2. Handles distribution of competitive
products as well
• 3. Use the name and technology of the
marketer to manufacture and distribute
• 4. Sell products to end users (consumers) only
and not sell products to business customers

14. 10.
Stockiest
1. Sell products to end user
2. Stock products and sells products through
manufacturer’s sales personnel and takes the
responsibility of collecting the money
3. Stock products in bulk and sell when products
are in short supply to make huge profits
4. Is a person who has very large warehouse
facilities

15. 11.
Franchisee
1. Stocks company products and sell it to consumers
( end user) only.
2. Stocks company products and sell to both
customers and business users.
3. Use the name and technology of the principle on
a royalty or license fee and manufacture or process
products and sell it to all types of customers.
4. Stock products and pay the manufacturer only
when the products are sold.

16. 12. When a
“Jobber”
comes into play
in between the
wholesaler and
the retailer, the
channel goes to
1. Two levels of distributors
2. Three levels of distributors
3. Four levels of distributors
4. Zero level of distributors

17. 13. Direct
Sales
Channel is
especially
used in the
past mainly
to
• 1. Business to business marketing
• 2. Business to consumer marketing
• 3. That requires extensive demonstration in
convincing the customers
• 4. Both above 1 and 3
•

18. 14.
Optimum
distribution
intensity
should
ensure
1. Adequate market coverage for a
product or service
2. Reduction in distribution time
3. Filling channels before competitors
make their products available
4. Reduction in lead time in delivering
goods

19. 15. Intensive
distribution
• 1. Taking close care and supervision on
all channels of distribution.
• 2. Distribute products through all
available channels.
• 3. Intensify distribution in highly
competitive markets.
• 4. Carefully selecting the best
distributors in the marketplace.
•

20. 16. Selective
distribution
• 1. Chooses only a limited
number of distributors in one
marketplace.
• 2. Carefully selecting the best
distributor in the marketplace.
• 3. Selecting the distributor by
going through the past performances.
• 4. Selecting the distributor by
image of the distributor

21. 17.
Exclusive
distribution
1. Giving distribution rights to the leading
distributors in the marketplace.
2. Giving distribution right only to one
distributor in a specific region .
3. Giving distributorship only to
distributors who sell high end products.
4. Giving distributorship to a distributor
who will deal only the marketers product.

22. 18. Exclusive
dealerships are
usually granted
for
• 1. High end branded
consumer products
• 2. Fast Moving Consumer
Goods
• 3. Non branded low priced
products
• 4. Government regulated
products
•

23. 19. Closed
sales
territory is
• 1. Market space in a closely
regulated market
• 2. Market that closes for
customers periodically
• 3. Geographical area that is
assigned only to a specific distributor
• 4. The shops within a big
shopping mall

24. • 20. Horizontal conflict is
• 1. Disagreements among the
channels members at different levels
• 2. Disagreements among the
channel members at the same level
• 3. A conflict between the
manufacturer and customers
• 4. A conflict between
manufacturer and distributor

25. • If you are interested in viewing the whole book, which has
580 Questions and Answers, please Log on to Amazon.com
and search
• “Marketing MCQs by Maxwell Ranasinghe”
• You can read the digital version free or download it by just
paying USD4.99
• I strongly believe it is a very good investment for you and I
also consider it as an appreciation of my work towards the
student community
• Next slide has the answers to the questions in this
presentation
• Answers to questions in this presentation appears on the
next slide

26. Answers
• 1-4 11-3
• 2-1 12-2
• 3-2 13-4
• 4-1 14-1
• 5-3 15-2
• 6-3 16-1
• 7-4 17-2
• 8-4 18-1
• 9-1 19-3
• 10-2 20-2