5. Audience: Men: 94% / Single: 47%, Median age: 29 /
66% : between 18 – 34, Attended sporting events
within last 12 months: 81%
Covers most types of sporting events, team info,
scores, exclusive interviews, etc…
ESPN
6. MASTHEAD:
S L I G H T LY H I D D E N B E H I N D M A I N P I C T U R E W I T H R I B B O N T Y P E D E S I G N / N O T A LWAY S
I N C L U D I N G R I B B O N D E S I G N / S A M E T E X T, D I F F E R E N T C O LO R S
Masthead
Taglines
Puff
Central Image
7. Audience: Soccer fans, male and female
Covers all major soccer news, articles on
teams/ players
WORLD SOCCER
8. MASTHEAD:
ALWAYS HAS WORLD IN RED AND SOCCER IN BLACK/ ALWAYS IN THE SAME SPOT
Main Cover line
Masthead
Puff
Tagline
Skyline
Bar code
9. Average Age: 37
Percent Male: 77%
Active Lifestyles, Men
NASCAR, Sports Fans
Covers multiple sports
SPORTS ILLUSTRATED
10. MASTHEAD:
MOSTLY RED ,BUT CAN BE IN DIFFERENT COLORS/ SAME TEXT/
SAME POSITION/ USUALLY COVERED SLIGHTLY
Masthead
Main cover line
Tag line
Puff
Central Image