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Metalworks: 5 Trends that will shape the Future of Alcohol

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Download the PDF here: http://insights.metalworks.io/

We look at 5 trends that are shaping the alcohol and spirits industry; including, beer, wine and other types of liquor. Technologies range from powdered alcohol to cloud-enabled packaging.

Veröffentlicht in: Lebensmittel, Technologie
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Metalworks: 5 Trends that will shape the Future of Alcohol

  1. 1. Trends That will shape The future Of Alcohol5
  2. 2. We are part of the world’s fastest growing media agency, maxus. Under the group M family and wpp group.
  3. 3. As the R&D Unit of Maxus… Metalworks sets the pace in innovation
  4. 4. The Metalworks Philosophy Empowerclientstoleanintochangethrough thecreativeuseoftechnology. JohnUnderkoffler,MinorityReportScienceAdvisoratTED2010 viaFlickr,SteveJurvetson
  5. 5. 1 Asthecraftmovementgrowsbigger, consumersdemandtoknowtheoriginsof whattheyareconsumingandmayevenhave thedesiretocreate their own beer. 
 
 Home-brew kits haveallowedthe communitytothriveovertimeandtosome, reducing beer miles andsupportinglocal brewmakesmoresense.
 
 Premium-orientedpartnershipsbetween majorbrewersandcraftbrewersbecome moreprevalentasthedemandforartisanal- stylealcoholdrinkscontinuestogrow,offering morevarietytoadventurousdrinkers.Major brewers,ABInBevandKirin,havealsobought GooseIslandandLittleCreaturesrespectively. brew your own craft impact
  6. 6. 1 ’CraftBeer’asasearchtermhasincreasedbyat least5Xinsearchvolumesince2011.Forbes reports thatthecraftbeerindustryintheUnited StatesofAmericahasgrowninscale.TheWhite Housealsocreated a video oftheirownhome- brewHoneyAlebeer.
 
 AfterraisingmorethanUS$180kfromits KickstarterCampaign,Brewbot secured anotherUS$1.5mtocreateasmartappliance thatallowsanyonetobrewtheirownbeer. Bartesian makesdeliciouscocktailsatthepush ofabutton.Flavouredcapsulesarepurchased fromthemanufacturerwhileuserssupplytheir ownalcoholintothemix.Mixologyenthusiasts mayfindCocktail Key useful. brew your own craft Trend
  7. 7. Opportunity brew your own craft Budweiserbringstheirbeerbrewing facilitytocustomersthroughacustom fittedmobilebreweryunit.
 Watch video example
  8. 8. 2 impact Beyondtaste,consumersarelookingfornew waystoexperiencealcoholconsumption.
 
 AsmoreF&Boutletsarebeingdesigned to be Instagram-worthy,theworldhascalledfor innovativewaystoattractconsumerstonight spots.Somebarsopttobepasswordprotected speakeasies,givingaccesstoaselectfew.
 
 Someconsumersaremorecomfortablewithin- homeentertainmentoptionsthroughinvitation- onlyhouseparties.Withthisshiftintraditional modesofsocialising,companieswillhaveto developusefuldigitaltechnologiestobringthe barambiencehomeandmakeitconvenient. a shot of INNOVATION
  9. 9. 2 Trend Palcohol,powderedalcohol,goesonsalebut isbannedinsomeUSStates.Wired experiments with the new product.
 
 Makr Shakr aroboticbarsystemhasbeen implementedontheRoyalCaribbeanQuantum oftheSeascruiseship,deliveringmorethan 500drinksinonenight.
 
 Poly Science Smoking Gun makesadding smokeflavourwithvaryingintensitylevelseasy.
 
 Stem Metal andMista Citrus addszingto drinkssimplybyinsertingandspraying.
 
 Inventionplatform,Quirky,reinventsthewine bottle stopper andbottle opener. a shot of INNOVATION
  10. 10. HelloVinoisamobilesommelierthatgives usersfoodpairinginformationwithdifferent winesthroughascanofthelabel.
 Visit the App website Opportunity a shot of INNOVATION
  11. 11. 3 impact Climatechangeisexpectedtoshiftwine productionawayfromtraditionalwine producingregionsaccordingtoThe Guardian.Thenewbestvineyardsof tomorrowwillbedifferentfromtoday.
 
 SouthKoreansoju,Jinro,remainsasthe numberonesellingspiritbrandintheworld accordingtoaDrinks International study.
 
 Ashiftingdemandfornewflavoursandmore exoticoriginsrepresentsaneedforalcohol brandstoemphasisetheiruniquenessand strengthentheirpositioningwithscience, technologyorserviceofferings. sips of novelty
  12. 12. 3 Trend Ardbedmaltwhisky,Haarcarafe,isservedasa whisky cloud designedtoreplicatetheisland’s mistofIslaywherethedistilleryislocated.
 Flaviar isaservicethatdeliverssamplesof newspiritsinapackonamonthlybasis. Saloonbox hasasimilarofferingforcocktails. 
 Australiancraftbrewer,4Hearts Brewing Company,createscarrotbeer.Tokyorestaurant serves‘matcha’ (Green Tea) Beer.
 
 TyKu,apremiumJapaneseSakemakeradded coconut and cucumber flavours.Tobacco flavoured cocktails arehelpingtipplersenjoy tobaccoinvenueswithsmokingbans. sips of novelty ha’G
  13. 13. Beringerreinventssamplingandreduces buyer’sremorsebydispensingflavourstripsin- stores.Read the Article Opportunity sips of novelty
  14. 14. 4 impact Non-traditionalmarketingandcreative packagingsetstheinternetonfire.Swedish ciderbrewerKopparbergfrozen cider pouch wasinspiredbythebrand’s2014AprilFool’s Dayprank,aKopparbergicelolly. FromDas Horn tocreative wine bottles. Thepackagingofaproductisanopportunity forthebrandtomakeastatementand leverageonactivesocialmedia.
 
 Perhapsgoodideascancomefromcrowd- sourcing,whichbridgesthegapbetween consumerandbrand,thereforestrengthening customerrelationships. bottled art
  15. 15. 4 Trend Absolutlaunchedcity-inspired flavoured vodka.Bottledesignwasacollaborationwith thecreativecommunitythroughThreadless.
 
 Powell&Mahoney’scocktailmixesare packed in eco-friendly cartons,colour- codedtoflavourwithoutglass/plasticbottles.
 
 Firestone Oatmeal Stout isabeer packagedaswine.Swedishdesigner conceptualisessunset inspired series of beer suitablefordrinkingatdifferenttimes.
 
 Sixfold crowdfundsitspatentpending leathercarrierforsixpackbeerbottles. Bender Bound alsousedKickstarterto beingtolifeboozehiddeninsidebooks. bottled art
  16. 16. Heinekenintroducesbottleswhichlight upintimetobeatsofthemusicin nightclubsanduponclinkingthebottle. Watch the Video Opportunity bottled art
  17. 17. 5 impact Healthandwell-beingapprehensionsareseen asthreatstothealcoholindustry.Whatis interestingtoobserveistheacceptanceof suchathreat,leadingtotheemergenceof functionaltoolswhichincorporatedrugsafety anddrinkdrivingpreventivemeasures. Concernsoversafetyhascalledforgreater incorporationoftechnology.Technologyis enablingconsumerstogainmoreinformation onthealcoholdrinkstheyconsumeand empowerthemwiththeabilitytomakethe rightdecisions.Brandswillbenefitfrom gainingapositivereputationwhentheyinvest moreonproductsafetyandcombating productcounterfeits. drink without Fear
  18. 18. 5 Trend DrinkSavvydevelops cups, glassware and straws thatdetectacommonodourless, colourlessandtasteless“daterapedrug”.
 
 JohnnyWalkerco-createscloud connected whisky bottles thatcantelltheauthentic andageofthewhisky.
 
 Pocketbreathalysersgetsevensmaller while alcohol-detecting steering wheels analysesalcoholbeneathskinsurfacetostop drinkdriving. drink without fear
  19. 19. Gamedaysubvertsalcoholadvertising restrictionsinadarkmarketand redefinessportsmarketing.
 View video example Opportunity drink without fear
  20. 20. FutureofRetail Welookat5trendsthatareshapingtheworldofbrick andmortarretail.Fromdataanalyticsinstoresto evolvingretailconceptsandmore. Download here FutureofFood Welookat5trendsthatareshapingthefoodindustry; including,restaurants,fastfoodandpackagedfood. Technologiesrangefrom3Dprintedfoodtorobotwaiters. Download here Access our downloadable report archive and get notified of new reports. get full access for free future trend reports
  21. 21. Our Clients
  22. 22. # MaxusGlobalispartofGroupM,the world’slargestmediainvestment managementgroupwhichbuysoverone thirdoftheworld’smediaeveryday.Maxus wassetupin2008totakeadvantageof theopportunitiescreatedbythedigitalage andtohelpitsclientsto‘leanintochange’ MaxusGlobalemploysover2,500people across55countriesin70agencies worldwideandistheworld’sfastest growingmedianetworkacrossthelastfive years(source:RECMA). Formoreinformationvisit: www.maxusglobal.com our parent company Maxus global
  23. 23. Nico Abbruzzese Global Director of Creative Technology, Metalworks by Maxus Tom kelshaw Director of Technology, Metalworks by Maxus
  24. 24. Metalworks 
 On the Web Website & Blog http://metalworks.maxusglobal.com YouTube MaxusMetalworks Twitter @MaxusMetalworks

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