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Trends That
will shape
The future
Of retail5
We are part of the
world’s fastest
growing media agency,
maxus.
Under the group M
family and wpp group.
As the R&D Unit
of Maxus…
!
Metalworks
sets the pace in
innovation
The Metalworks
Philosophy
Empowerclientstoleanintochangethrough
thecreativeuseoftechnology.
JohnUnderkoffler,MinorityRepor...
1
ApplePayfacilitatesthumbprintauthenticated
creditcardpaymentoniOSthroughits
partnershipwithstartupStripe.
!
Near-fieldco...
1
Riseofanappecosystemtohelpretailers
managebettermanagedatafromtheirstore
POSofchoice.E.g.Invoicesenttoshopper’s
emailand...
Securedcontactlesspaymentsenabledby
BluetoothandcompatiblewithAppleand
Androiddevices.Viewvideoexample
New WAYS TO PAY +
R...
2
EnabledbyBluetooth,Apple’siBeacons
(embeddediniOS7andAndroid4.4KitKat)
goesmainstreamasstoreslikeMacy’strial
thetechnolo...
2
Proximitymarketingisnowpossiblewith
beacontechnology.Loyalcustomersare
rewardedandnewshoppersaregivenoffers.
Storescanno...
Usestoredatatoinformyourmarketingjust
likeeCommercestores.Gather/pushdata
fromBeaconTechnology.Viewvideoexample
Data Drive...
3
Trekkingequipmentstore,Mammut,uses
virtualrealityheadsetOcculusRifttoallow
shopperstoexperiencecliffclimbingin-store.
!
...
3
Productweavesintothebrandstory
seamlesslyandbecomesatalkingpoint.
!
Noveltyofthepresentationcutsthroughbusy
advertisinga...
Amirrorthatprovidesmake-upsuggestions
basedonareal-timefacescanofthe
customer’sskintone,ageandcurrenttrends.
Viewvideoexam...
4
InteractiveprojectionofNirvana’salbumin
amusicrecordstore.
!
TESCOHomeplussetupvirtual
supermarketsinSouthKorea’ssubway
...
4
Injectenergythroughlightandsounddisplay
toanotherwisemundaneenvironment.
!
Retailstoreownerscangenerateadditional
advert...
Asmartshelfthatdetectstheproducta
shoppertouchesandservesproductreviews
andupsellsuggestionsviavideoorstillimage
advertisi...
5
Theme-basedpop-upretailerSTORY
collaborateswithTargettobringholiday-
themedproductsinamountainlodge
designedstoreinNewYo...
5
Retailersmayinjectnewenergytotheirstore
collectionbyincludingcuratedproductsfrom
designersandemergingstartups.
!
Storyte...
Awebapplicationthatallowsbusymarketing
teamstocreateandtweakmulti-variantHD
videosondemandbasedonasingledesigner
themedtem...
FutureofFood
Welookat5trendsthatareshapingthefoodindustry;
including,restaurants,fastfoodandpackagedfood.
Technologiesrang...
Our Clients
Nico Abbruzzese
Global Director of
Creative Technology,
Metalworks by Maxus
Tom kelshaw
Director of Technology,
Metalworks...
Metalworks 

On the Web
Website & Blog
http://metalworks.maxusglobal.com
!
YouTube
MaxusMetalworks
!
Twitter
@MaxusMetalwo...
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Metalworks: 5 Trends that will shape the Future of Retail

Download the PDF here: http://insights.metalworks.io/

Over the last decade, more shoppers have moved from shopping for gifts offline to ordering gifts online taking advantage of the recent Black Friday and Cyber Monday sales. Getting the latest smart watch like the Pebble or an e-book reader like the Kindle is actually trendy and part of many people's Christmas wish list.

In this report, which is yours to share, we look at 5 trends that are shaping the world of brick and mortar retail. A result of our showcase at this year's WPP Global Retail Forum and trips to the most exciting technology conferences on this planet.

What's covered?

- The changing landscape of retail payments
- How data affects brick & mortar retail
- New ways to display products
- Creative ways to use retail spaces and media spaces
- How storytelling is evolving retail concepts

The retail industry is rapidly changing, are you prepared to take advantage of what technology has to offer tomorrow with creative technology?

Metalworks: 5 Trends that will shape the Future of Retail

  1. 1. Trends That will shape The future Of retail5
  2. 2. We are part of the world’s fastest growing media agency, maxus. Under the group M family and wpp group.
  3. 3. As the R&D Unit of Maxus… ! Metalworks sets the pace in innovation
  4. 4. The Metalworks Philosophy Empowerclientstoleanintochangethrough thecreativeuseoftechnology. JohnUnderkoffler,MinorityReportScienceAdvisoratTED2010 viaFlickr,SteveJurvetson
  5. 5. 1 ApplePayfacilitatesthumbprintauthenticated creditcardpaymentoniOSthroughits partnershipwithstartupStripe. ! Near-fieldcommunicationtechnology(NFC) enablesshopperswithGoogleWallet,Visa PaywaveandMastercardPayPasstodo contactlesspayments. ! AmazonandPayPaljoinsSquaretodevelop theirownmobilecreditcardreaderbringing newPointofSale(POS)optionsforretailers. New WAYS TO PAY + Receive payment Trend
  6. 6. 1 Riseofanappecosystemtohelpretailers managebettermanagedatafromtheirstore POSofchoice.E.g.Invoicesenttoshopper’s emailandusedforloyaltymarketing ! Shopperspaywiththeircurrencyofchoiceat thebestavailablerateviadevices.Crypto- currencylikeBitcoingetsmoremainstream. ! Morealternativesmeanslowerbarriersof entryforupstartstoprovideoptionsfor shoppersjustlikebigretailstores.AMEXor installmentpurchase?Noproblem. New WAYS TO PAY + Receive payment IMPAct
  7. 7. Securedcontactlesspaymentsenabledby BluetoothandcompatiblewithAppleand Androiddevices.Viewvideoexample New WAYS TO PAY + Receive payment Opportunity
  8. 8. 2 EnabledbyBluetooth,Apple’siBeacons (embeddediniOS7andAndroid4.4KitKat) goesmainstreamasstoreslikeMacy’strial thetechnology. ! Microsoft,Cisco&Intelcreatesmicrositesto helpretailersadoptInternetofThings(IOT) solutionsthatwillenhancelogisticsoperations andshopperexperience. ! Predictiveanalyticsinformsmarketingtailored toshoppers’data.WatchhowTargetusedata todrivesales. Data Drives Brick & mortar stores Trend
  9. 9. 2 Proximitymarketingisnowpossiblewith beacontechnology.Loyalcustomersare rewardedandnewshoppersaregivenoffers. Storescannowtailorsuggestionsbasedon shopperinterestandpurchasehistory. ! Retailerscancollectdatasuchasfootfall traffic,dwelltimesandrepeatvisitstoadjust storedisplaysandlayoutstoincreasesales. ! Retailerscanmonitorinventoryinreal-timevia IOTenableddeviceswithouttheneedfora stocktakingexercise. Data Drives Brick & mortar stores impact
  10. 10. Usestoredatatoinformyourmarketingjust likeeCommercestores.Gather/pushdata fromBeaconTechnology.Viewvideoexample Data Drives Brick & mortar stores Opportunity
  11. 11. 3 Trekkingequipmentstore,Mammut,uses virtualrealityheadsetOcculusRifttoallow shopperstoexperiencecliffclimbingin-store. ! Macallanreleasedits1824collectionwith holographicdisplaytellingthestoryofits heritageandwhiskydistillationprocess. ! Transparentdisplaysstartstogomainstream withelectronicbrandslikeSamsungandLG manufacturingitsownversion. Interactivity sells products trend
  12. 12. 3 Productweavesintothebrandstory seamlesslyandbecomesatalkingpoint. ! Noveltyofthepresentationcutsthroughbusy advertisinganddriveslongerdwelltimesthat encouragespurchasefromincreasedattention spansakathenoveltyeffect. ! Interactivecontentcanbeusedtoimpressand educatenewcustomerstohelpincrease brandaffinityandvalueperception.
 E.g.teachingashopperhowtoappreciate goodwineorwhiskyorSwisswatches Interactivity sells products IMPACT
  13. 13. Amirrorthatprovidesmake-upsuggestions basedonareal-timefacescanofthe customer’sskintone,ageandcurrenttrends. Viewvideoexample Interactivity sells products Opportunity
  14. 14. 4 InteractiveprojectionofNirvana’salbumin amusicrecordstore. ! TESCOHomeplussetupvirtual supermarketsinSouthKorea’ssubway station.Itemscanbepurchasedby scanningQRcodeviaasmartphone. ! RalphLaurentransformedLondonBond Streetretailstore’sbuildingfaçadeintoa 3Dvideoshowusingprojectionmapping. Store space <AS> media space Trend
  15. 15. 4 Injectenergythroughlightandsounddisplay toanotherwisemundaneenvironment. ! Retailstoreownerscangenerateadditional advertisingrevenuefromrentingmedia displaysofproductinstores. ! Traditionaladvertisingandmediaspacescan betransformedintoretailshowroomsforthe massestoengageorshop. ! Technologypresentationshelpshoppers associateinnovationtothebrand. Store space <AS> media space impact
  16. 16. Asmartshelfthatdetectstheproducta shoppertouchesandservesproductreviews andupsellsuggestionsviavideoorstillimage advertising.Viewvideoexample Store space <as> media space Opportunity
  17. 17. 5 Theme-basedpop-upretailerSTORY collaborateswithTargettobringholiday- themedproductsinamountainlodge designedstoreinNewYorkCityforChristmas. ! Hardwareenabler,PCH,collaborateswith Radioshacktobringemergingconsumer devicesfromstartupstothepublic. ! Targetcreatesshortfilmwithstoreproducts foritsFallcollectionwhereviewerscanshop whiletheywatch. Content collaboration Trend
  18. 18. 5 Retailersmayinjectnewenergytotheirstore collectionbyincludingcuratedproductsfrom designersandemergingstartups. ! StorytellingstretchesbeyondTVspotsand canbeexpandedthroughonlineoroffline experiencesthatleadtoapurchase. ! Regularscheduledcontentthat’shighly curatedandtargetedbuildsbrandloyaltyand following.E.g.sendingacouplethatisabout tobemarriedweddingthemedcontent, productsandservices. Content collaboration impact
  19. 19. Awebapplicationthatallowsbusymarketing teamstocreateandtweakmulti-variantHD videosondemandbasedonasingledesigner themedtemplate.Viewbrochure Content collaboration Opportunity
  20. 20. FutureofFood Welookat5trendsthatareshapingthefoodindustry; including,restaurants,fastfoodandpackagedfood. Technologiesrangefrom3Dprintedfoodtorobotwaiters. Download here ! FutureofAutomotive Welookat5trendsthatareshapingtheworldof automotiveandpersonaltransport.Fromdriverlesscars togesture-basedinterfacestonewbusinessmodelsthat wouldnothavebeenpossibleadecadeago. Download here ! Access our downloadable report archive and get notified of new reports. get full access for free future trend reports
  21. 21. Our Clients
  22. 22. Nico Abbruzzese Global Director of Creative Technology, Metalworks by Maxus Tom kelshaw Director of Technology, Metalworks by Maxus
  23. 23. Metalworks 
 On the Web Website & Blog http://metalworks.maxusglobal.com ! YouTube MaxusMetalworks ! Twitter @MaxusMetalworks

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