Download the PDF here: http://insights.metalworks.io/ A growing global population, decreasing livestock and lack of sustainable food sources calls for new solutions to feed the next billion within the next decade. Technologies are rapidly being developed to address food scarcity issues as well as our evolving relationship with the food we consume daily. In this report, which you may share and distribute, we look at 5 trends that are shaping the food industry, including, restaurants, fast food and packaged goods. The report is a result of learnings from constant trend monitoring from our in-house technologists and researchers. What's covered? - Engineered Food - Food Activism - Experiential Food Concepts - The Internet of Food - Ready to Consume The food industry and our relationship with food is changing, are you prepared to take advantage of what technology has to offer tomorrow?

1. Trends That
will shape
The future
Of Food5

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Empowerclientstoleanintochangethrough
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JohnUnderkoffler,MinorityReportScienceAdvisoratTED2010
viaFlickr,SteveJurvetson

5. 1
Agrowingglobalpopulation,decreasing
livestocksandlackofsustainablefoodsources
callsfornewsolutionstofeedthenextbillion.
Engineeredmeatuseslesswater,landandfuel
toproduce:noveltythatwillsoonbeanecessity.
!
Vegetarians/veganspractisingmeatlessdiets
areconstantlylookingformorevarietyandbetter
tastingfood.Withoutaclearmarketleaderinthe
packagedfoodsegment,companieswhocan
developedplant-basedfoodthatarehealthyand
fasttopreparewillcapturethisgrowingmarket.
!
Withagrowinggroupofgymgoersandcasual
athletes,thesegmentwillcontinuetofuelthesales
growthofsportsnutritionasmorewishtoagewell.
Engineered Food
impact

6. 1
Modern Meadow usesatissueengineering
techniqueknownas‘biofabrication’togrowmeat
frommusclecellsoflivestockinalab.Google’s
co-founder,SergeyBrin,fundedaresearch that
materialised into lab-grown beef.
!
Hampton Creek andBeyond Meat creates
plant-basedmeatalternativesthattastesjustas
goodastherealthingwithoutusingeggs.Their
productsaresoldinmajorsupermarkets.
!
Fromantioxidant drinks toprobiotic soda to
diabetic-friendly snacks,packaged
performancefoodandpharmafoodsarefast
emergingcategoriesthathaveemergedduetoa
morehealthconsciouslifestyleandmorepeople
sufferingfromearlyonsetofdiseases.
Engineered Food
Trend

7. Opportunity
Engineered
Food
FoodBottakeshealthandfitnessdata
fromyourwearabledevicesandcreates
shakesbasedonyourbody’snutritional
needs.View video example

8. 2
impact
1.3 billion tons of food is wasted each
year worldwide.Scientistspredictthe
extinctionofsalt-waterfishby2048dueto
overfishing.ConcernsoverGMOfoodhas
consumerscalledforgreatertransparencyon
labelling.Technologyishelpingtoinformthe
publiconthefoodweeatandrallythemfor
changetotheburgeoningproblems.
Brandshavetheopportunitytosupporta
worthycausethatalignswithitsbrandvalues.
Forexample,WholeFoods,asupermarket
specialisinginorganicfoodintheUSA,
supportedafamily of three’s challenge to
eatwithabudgetmeantforfamiliesnear
povertylevelusingonlyWholeFoodsproduce.
Food activism

9. 2
Trend
LeftoverSwap,anonlinemarketplacefor
leftovers,allowsusersofthesamegeographic
regiontotradeortakeleftoverfood.
Sea to Table isaplatformthatconnect
fishermenfromsmall-scalesustainable
fisherieswithchefs.
Fooducate isamobilegroceryapplicationthat
helpsshoppersnavigatefoodlabelincluding
listingGeneticallyModifiedOrganisms(GMO)
ingredients.
Tellspec isahand-heldelectronicdevicethat
tellsyoutheallergens,chemicals,nutrients,
calories,andingredientsinyourfood.
Food Activism

10. Algramo’sautomatedvendingmachines
allowsthepoorinruralLatinAmericatoaccess
foodwithoutpayinghighpremiumschargedby
localshops.View video example
Opportunity
Food
activism

11. 3
Beyondnovelty,technologyishelpingF&B
outletsimproveproductivity.Theupfront
investmenttoembracethesetechnologiesare
goingdownanditsincreasedcostsavingsare
makingsensetobusinessownerswhooften
struggletofillitsrankswithwaitstaff.
Consumersarelookingforexperiencesand
sharablemomentsthattheycancapture and
share within their social circles.
Restaurantsandcafesareplacinggreater
emphasisandinvestmentonthedecorand
presentationtostandoutfromtheirpeersand
tapintowordofmouthmarketing.
IMPACT
experiential
food concepts

12. 3
McDonaldsself-ordering kiosk intheUSA
gainsapprovalfromcustomers.
Drones being used as wait staff in
Singaporebar,Timbre.Restaurant in China
uses robots as wait staff tosaveonwage
expenses.Robots by Momentum Machines,
basedinSanFrancisco,USA,makes360
gourmetburgersperhour. Robotic chef
prepares, cooks and washes.
Guardian data-driven cafe hasbeenserving
espressosinShoreditchLondonsince2013.
Paper & Tea concept store inBerlin
organisestealeavesbyoxidisationrate.
Experiential
food concepts
trend

13. KDDI,atelecommunicationscompanyin
Japan,connectedcouplesindifferentstatesin
thesamerestaurantenvironmentduring
Christmas.View video example
Opportunity
experiential
food concepts

14. 4
impact
Theconnectedhomeandsmartdeviceshas
beenarecurringvisionamongconsumer
electronicbrandsinthelastfewannual
Consumer Electronic Show (CES)
showcase.
Smartandconnecteddeviceswillbecomea
defactostandardforallelectronicdevicesin
thenearfuture.Imaginehavingdevicesat
homethatlearnaboutyourhabitsandadapt
toyourneedsovertime.
!
the internet of food

15. 4
Trend
SITU andPrep Pad successfullyraisedits
initialcapitalfromKickstartertoshipits
connectedfoodscalethatmeasurescalorie,
weightandnutrientsinfood.
Pantelligent,asmartfryingpanwitha
temperaturesensorconnectedtoa
smartphoneapp,teachesusershowtocook.
iGrill mini isapocketBlutooth-enabled
thermometerwhichmeasuresthe
temperatureofgrilledmeat.
Samsung’s WIFI refrigerator connectedto
itsSmartThings ecosystem,willhelpusers
makeandreceivephonecallsaswellas
transfersTVprogramsfromroomtokitchen.
the internet of food

16. GEpartneredwithcrowdsourcing
incubator,Quirky,tobacknewinnovators.
Winner:Amilkjugthattellsyouwhen
yourmilkwillgobad.View example
Opportunity
the internet
of food

17. 5
impact
Powderedalcoholsharespotential
applicationstopowderedgreentea;asatype
offlavouringfordessertsandconfectionery.
Forretailers,foodwithlongershelflife
representslessfoodwasteandfewer
markdowns,therebyloweringcosts.Producers
benefitfromincreasedmarketpotential
throughexpandedgeographicalexportrange
andshoppersbenefitfromextended
consumptionperiods.
Beyondmakingfoodlookgoodandproducing
foodinanyshapeandsize,3Dfoodprinters
reducesthenumberofkitchenstaffpreparing
largequantitiesatanygiventimeandgives
foodcertaindesirableproperties.
ready to consume

18. 5
Trend
TheU.S.AlcoholandTobaccoTaxandTrade
BureauhasapprovedPalcohol,apowdered
alcoholproductthatusersmixwithliquid.
Think instant cocktails.
Frommoisture-seal covers for
confectionery tonanotechnology packing
plastic fordryfoodandperishables,foodgets
extendedshelflifewithoutpreservatives.
Riseoftechnology startups focusedonthe
areaofprintingfooditemsfrompancakes to
lollipops.Germany-basedBiozoon isalready
creatingfoodmashthatmeltsinthemouthfor
consumptionbyelderlyfolks.
ready to consume

19. Hershey’schocolatesand3DSystemsunveils
chocolateprinter,CocoJet3DPrinter
View video example
Opportunity
ready to
consume

20. FutureofRetail
Welookat5trendsthatareshapingtheworldofbrick
andmortarretail.Fromdataanalyticsinstoresto
evolvingretailconceptsandmore.
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FutureofAutomotive
Welookat5trendsthatareshapingtheworldof
automotiveandpersonaltransport.Fromdriverlesscars
togesture-basedinterfacestonewbusinessmodels
thatwouldnothavebeenpossibleadecadeago.
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