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Launching a cloud based business

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•
M
maxmichaelmayer

How to launch a cloud based business

Technology
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Launching a Cloud Based Business or “ Planning is Guessing” A first hand experience by Max-Michael Mayer, Propertybase GmbH 37signals
Me
Jogging Accenture Daddy BWL LBBW Guitar Fanatic Mountain Biking 14 years of sales experience Entrepreneur Photography Cloud Enthusiastic Max-Michael Mayer: Aconex conject Dubai
We
SaaS Start up Venture Capital Force.com Salesforce.com Fun Great Team Worldwide Customers Made in Germany Nice Office Good coffee Career In the cloud Munich Dubai New York Sydney Singapore
The Idea
The idea ,[object Object],Is there a need for your product? What is the benefit of using your app? How is your app different? Is the market big enough?
The right solution can add significant value ,[object Object],Payback in 5 Months 3 x Invest after 1 Y 1.5m$ NPV over 3 years
The Market
Big Big Big
The Propertybase Market Organisational Memberships IT Spending Total market size > 2b €
The Team
Get the best ! … you know.
Get started
Spend your money wisely… You don’t have a lot when you start.
Once you are getting real… Propertybase office in Munich ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Money
Venture Capital or not? ,[object Object]
Make Sales & Marketing Transparent
Healthy conversion rate = growing subscriptions ,[object Object],Leads Qualified Contacts Opportunities Offers Customers Web: 12 SF: 37 others: 25 78% 58 64% 37 30% 11 27% 3 4,1% Start with SEO & SEM asap! Dec Feb Apr Jun Aug Oct Dec Feb
Be flexible ! You will change your plans more often as you think.
Recommended Books ,[object Object]
Contact: Max-Michael Mayer [email_address] +49.173.2582876 Download the Presentation: http://www.maxmichaelmayer.de http://blog.propertybase.com

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