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Creative Re-Use of Cultural Heritage: Europeana Creative
Creative Re-Use of Cultural Heritage: Europeana Creative
EVA / Minerva Jerusalem 2014
Max Kaiser, Austrian National Library
Van Leer Institute, Jerusalem 10-11 Nov. 2014
critical mass of content for re-use Europeana Labs & technical infrastructure Europeana Content Re-use Framework co-creation events five Pilots series of challenge events with the creative industries Incubation of the most viable projects evaluation cycle
February 2013 – July 2015 (30 months) CIP ICT PSP Best Practice Network Call: CIP-ICT-PSP-2012-6
•Theme 2: digital content, open access and creativity 26 partners from 14 EU member states Coordinated by the Austrian National Library 835 person-months effort Budget: € 5,312,514 EU contribution: € 4,250,000
Europeana and Content Providers
Europeana Foundation (NL)
Austrian National Library (AT) Netherlands Institute for Sound and Vision (NL) National Museum (CZ) Museum für Naturkunde (DE) The British Library (GB)
Creative Hubs and Associations European Network of Living Labs (NL) MFG Medien- und Filmgesellschaft Baden-Württemberg, Innovation Agency for ICT and Media Baden-Württemberg (DE) European Creative Business Network (NL) EUN Partnership / European Schoolnet (BE) Agence luxembourgeoise d’action culturelle (LU) Culture24 (GB) EUROCLIO – European Association of History Educators (NL) Aalto University, School of Arts, Design and Architecture (FI)
Technical and Multimedia Experts National Technical University of Athens (GR) youARhere (FR) AIT Austrian Institute of Technology (AT) Spild af Tid (DK) We Are What We Do (GB) Semantika (SI) Webtic (NL) Ontotext (BG) Exozet Games (DE)
Living Labs in 4 Member States Platoniq Sistema Cultural (ES) EUN Partnership / European Schoolnet (BE) youARhere (FR) Aalto University, School of Arts, Design and Architecture (FI) … plus the European Network of Living Labs (BE)
Business Planning Specialists Kennisland (NL) European Business & Innovation Centre Network (BE)
WP1 Europeana Labs
WP2 Infrastructure for Content Re-use
WP3 Business Model Frameworks
WP5 Open Innovation
WP8 Project Management
“Europeana Labs is a playground for remixing and using your cultural and scientific heritage.” “It is both an online space and a network of real-world places for inspiration, innovation and sharing.”
what is the goal? Achieve much higher rates of use of Europeana (Network) metadata and associated content. Featuring pre-selected, high quality datasets Open licenses and links to original files Direct links to search portal and API Console Updated each month as data is added & enhanced Special focus on Europeana Creative challenges
who are the users?
the developer inspired to or paid to develop based on our API, code and labs hardware the creative industry professional or entrepreneur with a commercial motivation to remix or republish heritage the designer-developer or multi-disciplinary teams who want to do both of the above
what do we want people to do? we want them to discover and be inspired by our open collections and find them easy to re- use, remix or republish we want them to share the tools, services and code that they create with others we want them to join co-creation and other collaborative activities
work in progress
Editorial & Comms Plan Content development – open licenses, media access Technical development – e.g. Content Re-Use Framework Defining incubation offering New user follow-up process
Europeana Labs Round Table Madrid, October 2014
Provide image with min 800px Provide direct link to 300dpi image Provide rights statement that allows re-use
Europeana re-use requirements
Europena will be highlighting digital objects that meet re-use recommendations additional search tools that allow to identify content suitable for re-use Europeana will expose direct link to full-size object via API
content for re-use
Content / Media File Checker examines Digital Objects linked from Europeana recognises file formats determines the resolution of still images and video files determines the sample rate and bit depth of audio determines if a text file can be fully searched
People want to re-use and play with the material, to interact with others and participate in creating something new. Europeana needs to build a bigger set of high quality material and a shared infrastructure that enables re- use and creates value for all stakeholders. Europeana needs to behave like a platform – a place not only to visit, but also to build on and create with. Europeana is well positioned to be a multi-sided platform for cultural heritage, a cultural innovator that brings together people and businesses who want to view, use and re-use heritage, and people and organisations who have heritage to share.
a space to work… What: Discussions and co-design activities around content and processes for digital/offline projects Why: In order to inspire, guide and help the development of pilots and projects When: At the very beginning of ideas and concepts Where: In ad hoc open and collaborative spaces/contexts Who: - Professionals from the Creative Industries - Content providers / Heritage institutions - Developers / programmers of applications - Designers and creative minds of different fields - Other stakeholders
“Let's imagine and combine possibilities”
What would be basic actions and opportunities
of viable projects we imagine together?
Write down scenarios in one sentence:
“[What if as a <type of user>]
[I could <specific action>]
[with <Europeana content / tool>]
[so <specific goal>]”
(use at least one verb, describing an action)
Step 2: “What if...” Scenario forecast
tools for creation of online learning activities
Historiana Learning Section
A selection of learning activities related to World War 1 featured on the learning section of http://historiana.eu. For a video tutorial, click here.
An exemplar application of the Analysis Tool using a satirical map from the National Library in France. The Analysis tool can be used for free by educators to create their own online learning activities at http://apps.historiana.eu. For a video tutorial, click here.
Big demand for high-quality resources Need to be easy to find Not large quantity of sources needed, but engaging content Involve educational practitioners and professional web-developers Time required to negotiate rights is an obstacle Lobby for free educational use of resources
know your users make use of (existing) communities (for) engagement be open to communities, be prepared to be surprised be clear about what you want people to do/share give examples and context content needs to be “fit for purpose”: high quality, high resolution, allow easy and secure re-use emotion: be playful and provide fun be flexible
identify, incubate and spin-off viable projects based on the 5 thematic areas of Europeana Creative pilots as inspiration Challenge winner receives support package, incl. technical, strategic and business support to help develop the idea and get the business started
First Challenge event for (Natural) History Theme: @ The Egg, Brussels 29 / 30 April 2014
scope Hands-on support for each Challenge winner Typical support period of 3 months duration Covers a wide range of core areas: Business Technical Marketing and promotion Access to finance Additional specialist topics Tailored approach per incubatee
process and methods Commitment, collaboration and being honest Tailoring workshop to identify needs and formulate specific support measures Delivery split into two equal periods Internal reviews for refinement & improvement Mentoring, workshops, tutorials, emails, skype calls etc. on a 1:1 or group basis
Business related support is popular, especially with regard to business modeling Process dependent on the incubatee’s availability and reliant on their commitment General lack of knowledge/appreciation about IPR and copyright In order to attract investment, market evidence is needed Investor relations need at least 2 year development