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Creative Re-Use of Cultural Heritage: Europeana Creative 
EVA / Minerva Jerusalem 2014 
Max Kaiser, Austrian National Library 
Van Leer Institute, Jerusalem 10-11 Nov. 2014 
@maxkaiser 
max.kaiser@onb.ac.at
www.slideshare.net/maxkaiser
creative re-use of digitised content
content re-use ....
* Slide by Harry Verwayen at Europeana AGM December 2013
how?
critical mass of content for re-use Europeana Labs & technical infrastructure Europeana Content Re-use Framework co-creation events five Pilots series of challenge events with the creative industries Incubation of the most viable projects evaluation cycle
the project
February 2013 – July 2015 (30 months) CIP ICT PSP Best Practice Network Call: CIP-ICT-PSP-2012-6 
•Theme 2: digital content, open access and creativity 26 partners from 14 EU member states Coordinated by the Austrian National Library 835 person-months effort Budget: € 5,312,514 EU contribution: € 4,250,000
project partners
Europeana and Content Providers 
Europeana Foundation (NL) 
Austrian National Library (AT) Netherlands Institute for Sound and Vision (NL) National Museum (CZ) Museum für Naturkunde (DE) The British Library (GB)
Creative Hubs and Associations European Network of Living Labs (NL) MFG Medien- und Filmgesellschaft Baden-Württemberg, Innovation Agency for ICT and Media Baden-Württemberg (DE) European Creative Business Network (NL) EUN Partnership / European Schoolnet (BE) Agence luxembourgeoise d’action culturelle (LU) Culture24 (GB) EUROCLIO – European Association of History Educators (NL) Aalto University, School of Arts, Design and Architecture (FI)
Technical and Multimedia Experts National Technical University of Athens (GR) youARhere (FR) AIT Austrian Institute of Technology (AT) Spild af Tid (DK) We Are What We Do (GB) Semantika (SI) Webtic (NL) Ontotext (BG) Exozet Games (DE)
Living Labs in 4 Member States Platoniq Sistema Cultural (ES) EUN Partnership / European Schoolnet (BE) youARhere (FR) Aalto University, School of Arts, Design and Architecture (FI) … plus the European Network of Living Labs (BE)
Business Planning Specialists Kennisland (NL) European Business & Innovation Centre Network (BE)
project structure
WP1 Europeana Labs 
WP2 Infrastructure for Content Re-use 
WP3 Business Model Frameworks 
WP4 Pilots 
WP5 Open Innovation 
WP6 Evaluation 
WP7 Dissemination 
WP8 Project Management 
MANAGEMENT 
SUPPORT 
DELIVERY
Europeana Labs
“Europeana Labs is a playground for remixing and using your cultural and scientific heritage.” “It is both an online space and a network of real-world places for inspiration, innovation and sharing.” 
brand proposition
what is the goal? Achieve much higher rates of use of Europeana (Network) metadata and associated content. Featuring pre-selected, high quality datasets Open licenses and links to original files Direct links to search portal and API Console Updated each month as data is added & enhanced Special focus on Europeana Creative challenges
who are the users? 
the developer inspired to or paid to develop based on our API, code and labs hardware the creative industry professional or entrepreneur with a commercial motivation to remix or republish heritage the designer-developer or multi-disciplinary teams who want to do both of the above
what do we want people to do? we want them to discover and be inspired by our open collections and find them easy to re- use, remix or republish we want them to share the tools, services and code that they create with others we want them to join co-creation and other collaborative activities
labs.europeana.eu
Labs Business Model Workshop, Barcelona, September 2014
Lessons Learned
Take-aways
work in progress 
Editorial & Comms Plan Content development – open licenses, media access Technical development – e.g. Content Re-Use Framework Defining incubation offering New user follow-up process
Europeana Labs Round Table Madrid, October 2014
what should we be aiming for?
content re-use ....
Provide image with min 800px Provide direct link to 300dpi image Provide rights statement that allows re-use 
Europeana re-use requirements
Europena will be highlighting digital objects that meet re-use recommendations additional search tools that allow to identify content suitable for re-use Europeana will expose direct link to full-size object via API 
content for re-use
Content / Media File Checker examines Digital Objects linked from Europeana recognises file formats determines the resolution of still images and video files determines the sample rate and bit depth of audio determines if a text file can be fully searched
Lessons Learned
‘Gimme great, high-res reusable content’ The Re-use Framework requires commitment from everyone Use the Content Checker! (Q1 2015)
Europeana Creative and Europeana’s Strategic Plan 2020
from portal to multi-sided platform
Tim Sherratt, Trove – National Library of Australia
Lizzy Jongma, Rijksmuseum
People want to re-use and play with the material, to interact with others and participate in creating something new. Europeana needs to build a bigger set of high quality material and a shared infrastructure that enables re- use and creates value for all stakeholders. Europeana needs to behave like a platform – a place not only to visit, but also to build on and create with. Europeana is well positioned to be a multi-sided platform for cultural heritage, a cultural innovator that brings together people and businesses who want to view, use and re-use heritage, and people and organisations who have heritage to share.
Co-Creation
a space to work… What: Discussions and co-design activities around content and processes for digital/offline projects Why: In order to inspire, guide and help the development of pilots and projects When: At the very beginning of ideas and concepts Where: In ad hoc open and collaborative spaces/contexts Who: - Professionals from the Creative Industries - Content providers / Heritage institutions - Developers / programmers of applications - Designers and creative minds of different fields - Other stakeholders
#0 Your role What's your skill? 
Step 0: Roles
Step 1: “Appetizer”
“Let's imagine and combine possibilities” 
What would be basic actions and opportunities 
of viable projects we imagine together? 
Write down scenarios in one sentence: 
“[What if as a <type of user>] 
[I could <specific action>] 
[with <Europeana content / tool>] 
[so <specific goal>]” 
(use at least one verb, describing an action) 
Step 2: “What if...” Scenario forecast
Step 2: “What if...”
Step 3: Rapid prototyping
Step 4: Presentations
Step 5: Implementation
Step 5: Implementation 
Brainstorm together through specific backlogs Adapting SCRUM from the programming culture
Pilots
Pilot workflow 
plan 
design 
prototype 
deploy 
incubate 
refine 
evaluate 
co-funded pilot 
incubated spin-off 
challenge
5 Themes – 5 Pilots – 5 Challenges 
Started Nov. 2013 
Started May 2013 
Started May 2014
History Education Pilot
tools for creation of online learning activities
History Education 
Historiana Learning Section 
A selection of learning activities related to World War 1 featured on the learning section of http://historiana.eu. For a video tutorial, click here.
History Education 
Historiana Apps 
An exemplar application of the Analysis Tool using a satirical map from the National Library in France. The Analysis tool can be used for free by educators to create their own online learning activities at http://apps.historiana.eu. For a video tutorial, click here.
Lessons Learned
Big demand for high-quality resources Need to be easy to find Not large quantity of sources needed, but engaging content Involve educational practitioners and professional web-developers Time required to negotiate rights is an obstacle Lobby for free educational use of resources
Natural History Education Pilot
serious adventure game
located in Museum für Naturkunde in Berlin
MemoryMatch: game for children
Application code on GitHub: https://github.com/semantikaeu/memorymatch/
Social Networks Pilot
invite communities to interact enrich sounds with Europeana materials and other websources
‘Sound Connections’
Lessons Learned
Tourism Pilot
recreate paintings and images and share via social media
Starting with 50 paintings 
started with 50 paintings
Adding more all the time 
adding more all the time
we need paintings with licenses for re-use
Design Pilot
Interactive installation for exhibition purpose 
Development of a 
search tool based on webcam
Lessons Learned
know your users make use of (existing) communities (for) engagement be open to communities, be prepared to be surprised be clear about what you want people to do/share give examples and context content needs to be “fit for purpose”: high quality, high resolution, allow easy and secure re-use emotion: be playful and provide fun be flexible
Challenges
identify, incubate and spin-off viable projects based on the 5 thematic areas of Europeana Creative pilots as inspiration Challenge winner receives support package, incl. technical, strategic and business support to help develop the idea and get the business started
First Challenge event for (Natural) History Theme: @ The Egg, Brussels 29 / 30 April 2014
Challenge Event Brussels
Winners Zeitfenster Trimaps Pathway Authoring Tool for Museums
Second Challenge event for Tourism/Social Network Theme: @ Mobile World Centre Barcelona 23 / 24 September 2014
Challenge Event Barcelona
Challenge Event Barcelona
Winners 
Timepatch, Estonia Buitenplaats Mobiel, The Netherlands
Third Challenge: Design 
October 30, 2014 to January 15, 2015 
http://ecreativedesign2015.istart.org/
Europeana Creative Design Challenge Upload Applications 
Oct. 30 ,2014 to Jan. 15, 2015 Judging 
Jan. 19, 2015 to Feb. 1, 2015 Engage designers, artists, developers and entrepreneurs to explore and experiment with Europeana content
Lessons Learned
Take a long (3 months +) lead-time Be specific about the desired results Make it worthwhile (forget the ipad) 
‘Make your challenges worthwhile’
Incubation Support
scope Hands-on support for each Challenge winner Typical support period of 3 months duration Covers a wide range of core areas: Business Technical Marketing and promotion Access to finance Additional specialist topics Tailored approach per incubatee
process and methods Commitment, collaboration and being honest Tailoring workshop to identify needs and formulate specific support measures Delivery split into two equal periods Internal reviews for refinement & improvement Mentoring, workshops, tutorials, emails, skype calls etc. on a 1:1 or group basis
Lessons Learned
Business related support is popular, especially with regard to business modeling Process dependent on the incubatee’s availability and reliant on their commitment General lack of knowledge/appreciation about IPR and copyright In order to attract investment, market evidence is needed Investor relations need at least 2 year development
more information
www.europeanacreative.eu twitter.com/eCreativeEU www.facebook.com/EuropeanaCreative http://ecreativedesign2015.istart.org/
Max Kaiser 
@maxkaiser max.kaiser@onb.ac.at 
Thank you!

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Creative Re-Use of Cultural Heritage: Europeana Creative

  • 1. Creative Re-Use of Cultural Heritage: Europeana Creative EVA / Minerva Jerusalem 2014 Max Kaiser, Austrian National Library Van Leer Institute, Jerusalem 10-11 Nov. 2014 @maxkaiser max.kaiser@onb.ac.at
  • 3.
  • 4.
  • 5. creative re-use of digitised content
  • 7.
  • 8.
  • 9. * Slide by Harry Verwayen at Europeana AGM December 2013
  • 10. how?
  • 11. critical mass of content for re-use Europeana Labs & technical infrastructure Europeana Content Re-use Framework co-creation events five Pilots series of challenge events with the creative industries Incubation of the most viable projects evaluation cycle
  • 13. February 2013 – July 2015 (30 months) CIP ICT PSP Best Practice Network Call: CIP-ICT-PSP-2012-6 •Theme 2: digital content, open access and creativity 26 partners from 14 EU member states Coordinated by the Austrian National Library 835 person-months effort Budget: € 5,312,514 EU contribution: € 4,250,000
  • 15. Europeana and Content Providers Europeana Foundation (NL) Austrian National Library (AT) Netherlands Institute for Sound and Vision (NL) National Museum (CZ) Museum für Naturkunde (DE) The British Library (GB)
  • 16. Creative Hubs and Associations European Network of Living Labs (NL) MFG Medien- und Filmgesellschaft Baden-Württemberg, Innovation Agency for ICT and Media Baden-Württemberg (DE) European Creative Business Network (NL) EUN Partnership / European Schoolnet (BE) Agence luxembourgeoise d’action culturelle (LU) Culture24 (GB) EUROCLIO – European Association of History Educators (NL) Aalto University, School of Arts, Design and Architecture (FI)
  • 17. Technical and Multimedia Experts National Technical University of Athens (GR) youARhere (FR) AIT Austrian Institute of Technology (AT) Spild af Tid (DK) We Are What We Do (GB) Semantika (SI) Webtic (NL) Ontotext (BG) Exozet Games (DE)
  • 18. Living Labs in 4 Member States Platoniq Sistema Cultural (ES) EUN Partnership / European Schoolnet (BE) youARhere (FR) Aalto University, School of Arts, Design and Architecture (FI) … plus the European Network of Living Labs (BE)
  • 19. Business Planning Specialists Kennisland (NL) European Business & Innovation Centre Network (BE)
  • 20.
  • 22. WP1 Europeana Labs WP2 Infrastructure for Content Re-use WP3 Business Model Frameworks WP4 Pilots WP5 Open Innovation WP6 Evaluation WP7 Dissemination WP8 Project Management MANAGEMENT SUPPORT DELIVERY
  • 24. “Europeana Labs is a playground for remixing and using your cultural and scientific heritage.” “It is both an online space and a network of real-world places for inspiration, innovation and sharing.” brand proposition
  • 25. what is the goal? Achieve much higher rates of use of Europeana (Network) metadata and associated content. Featuring pre-selected, high quality datasets Open licenses and links to original files Direct links to search portal and API Console Updated each month as data is added & enhanced Special focus on Europeana Creative challenges
  • 26. who are the users? the developer inspired to or paid to develop based on our API, code and labs hardware the creative industry professional or entrepreneur with a commercial motivation to remix or republish heritage the designer-developer or multi-disciplinary teams who want to do both of the above
  • 27. what do we want people to do? we want them to discover and be inspired by our open collections and find them easy to re- use, remix or republish we want them to share the tools, services and code that they create with others we want them to join co-creation and other collaborative activities
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35. Labs Business Model Workshop, Barcelona, September 2014
  • 36.
  • 39. work in progress Editorial & Comms Plan Content development – open licenses, media access Technical development – e.g. Content Re-Use Framework Defining incubation offering New user follow-up process
  • 40. Europeana Labs Round Table Madrid, October 2014
  • 41. what should we be aiming for?
  • 43. Provide image with min 800px Provide direct link to 300dpi image Provide rights statement that allows re-use Europeana re-use requirements
  • 44. Europena will be highlighting digital objects that meet re-use recommendations additional search tools that allow to identify content suitable for re-use Europeana will expose direct link to full-size object via API content for re-use
  • 45.
  • 46. Content / Media File Checker examines Digital Objects linked from Europeana recognises file formats determines the resolution of still images and video files determines the sample rate and bit depth of audio determines if a text file can be fully searched
  • 48. ‘Gimme great, high-res reusable content’ The Re-use Framework requires commitment from everyone Use the Content Checker! (Q1 2015)
  • 49. Europeana Creative and Europeana’s Strategic Plan 2020
  • 50. from portal to multi-sided platform
  • 51. Tim Sherratt, Trove – National Library of Australia
  • 53.
  • 54. People want to re-use and play with the material, to interact with others and participate in creating something new. Europeana needs to build a bigger set of high quality material and a shared infrastructure that enables re- use and creates value for all stakeholders. Europeana needs to behave like a platform – a place not only to visit, but also to build on and create with. Europeana is well positioned to be a multi-sided platform for cultural heritage, a cultural innovator that brings together people and businesses who want to view, use and re-use heritage, and people and organisations who have heritage to share.
  • 55.
  • 57. a space to work… What: Discussions and co-design activities around content and processes for digital/offline projects Why: In order to inspire, guide and help the development of pilots and projects When: At the very beginning of ideas and concepts Where: In ad hoc open and collaborative spaces/contexts Who: - Professionals from the Creative Industries - Content providers / Heritage institutions - Developers / programmers of applications - Designers and creative minds of different fields - Other stakeholders
  • 58. #0 Your role What's your skill? Step 0: Roles
  • 60. “Let's imagine and combine possibilities” What would be basic actions and opportunities of viable projects we imagine together? Write down scenarios in one sentence: “[What if as a <type of user>] [I could <specific action>] [with <Europeana content / tool>] [so <specific goal>]” (use at least one verb, describing an action) Step 2: “What if...” Scenario forecast
  • 61.
  • 62. Step 2: “What if...”
  • 63. Step 3: Rapid prototyping
  • 64.
  • 67. Step 5: Implementation Brainstorm together through specific backlogs Adapting SCRUM from the programming culture
  • 68.
  • 69.
  • 71. Pilot workflow plan design prototype deploy incubate refine evaluate co-funded pilot incubated spin-off challenge
  • 72. 5 Themes – 5 Pilots – 5 Challenges Started Nov. 2013 Started May 2013 Started May 2014
  • 74. tools for creation of online learning activities
  • 75. History Education Historiana Learning Section A selection of learning activities related to World War 1 featured on the learning section of http://historiana.eu. For a video tutorial, click here.
  • 76. History Education Historiana Apps An exemplar application of the Analysis Tool using a satirical map from the National Library in France. The Analysis tool can be used for free by educators to create their own online learning activities at http://apps.historiana.eu. For a video tutorial, click here.
  • 78. Big demand for high-quality resources Need to be easy to find Not large quantity of sources needed, but engaging content Involve educational practitioners and professional web-developers Time required to negotiate rights is an obstacle Lobby for free educational use of resources
  • 81.
  • 82. located in Museum für Naturkunde in Berlin
  • 84.
  • 85.
  • 86. Application code on GitHub: https://github.com/semantikaeu/memorymatch/
  • 88. invite communities to interact enrich sounds with Europeana materials and other websources
  • 90.
  • 91.
  • 92.
  • 95. recreate paintings and images and share via social media
  • 96.
  • 97.
  • 98.
  • 99.
  • 100.
  • 101.
  • 102. Starting with 50 paintings started with 50 paintings
  • 103. Adding more all the time adding more all the time
  • 104. we need paintings with licenses for re-use
  • 106. Interactive installation for exhibition purpose Development of a search tool based on webcam
  • 107.
  • 109. know your users make use of (existing) communities (for) engagement be open to communities, be prepared to be surprised be clear about what you want people to do/share give examples and context content needs to be “fit for purpose”: high quality, high resolution, allow easy and secure re-use emotion: be playful and provide fun be flexible
  • 111. identify, incubate and spin-off viable projects based on the 5 thematic areas of Europeana Creative pilots as inspiration Challenge winner receives support package, incl. technical, strategic and business support to help develop the idea and get the business started
  • 112. First Challenge event for (Natural) History Theme: @ The Egg, Brussels 29 / 30 April 2014
  • 113.
  • 115. Winners Zeitfenster Trimaps Pathway Authoring Tool for Museums
  • 116. Second Challenge event for Tourism/Social Network Theme: @ Mobile World Centre Barcelona 23 / 24 September 2014
  • 117.
  • 120.
  • 121. Winners Timepatch, Estonia Buitenplaats Mobiel, The Netherlands
  • 122. Third Challenge: Design October 30, 2014 to January 15, 2015 http://ecreativedesign2015.istart.org/
  • 123.
  • 124. Europeana Creative Design Challenge Upload Applications Oct. 30 ,2014 to Jan. 15, 2015 Judging Jan. 19, 2015 to Feb. 1, 2015 Engage designers, artists, developers and entrepreneurs to explore and experiment with Europeana content
  • 126. Take a long (3 months +) lead-time Be specific about the desired results Make it worthwhile (forget the ipad) ‘Make your challenges worthwhile’
  • 128. scope Hands-on support for each Challenge winner Typical support period of 3 months duration Covers a wide range of core areas: Business Technical Marketing and promotion Access to finance Additional specialist topics Tailored approach per incubatee
  • 129. process and methods Commitment, collaboration and being honest Tailoring workshop to identify needs and formulate specific support measures Delivery split into two equal periods Internal reviews for refinement & improvement Mentoring, workshops, tutorials, emails, skype calls etc. on a 1:1 or group basis
  • 131. Business related support is popular, especially with regard to business modeling Process dependent on the incubatee’s availability and reliant on their commitment General lack of knowledge/appreciation about IPR and copyright In order to attract investment, market evidence is needed Investor relations need at least 2 year development
  • 133.
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  • 137.
  • 139. Max Kaiser @maxkaiser max.kaiser@onb.ac.at Thank you!