Differentiating yourself as a business is a must in Facebook Marketing. Apps Mav has brought to you a handy tutorial on how to run a photo contest on Facebook to further your brand page's reach, gain new fans and create conversations about your brand.

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HOW TO RUN A PHOTO
CONTEST?
GROWING YOUR FACEBOOK FANS &
ENAGAGEMENT

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300 million photos are uploaded to Facebook
every day.

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So with digital photo-taking so
ingrained in social networks, how can your
business tap into this phenomenon?
Easy: you should run
a photo contest on
Facebook!

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Many businesses look to photo contests as a way to
engage with their existing fan base, but also acquire
new fans for the brand!

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However, most brands get it wrong and get their
Facebook Page banned!

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This is because, unfortunately, the majority of
pages we see running this type of contest are in
violation of Facebook’s Terms of Service.

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Examples of Facebook promotions violations
First 10 people to comment on this post win tickets.
Upload a photo to our wall to enter and win!
Press Like on this comment to win a prize.
25th fan will win a slab of beer!
Tag yourself in this photo and win tickets.

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TIPS TO RUN A SUCCESSFUL PHOTO CONTEST

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1. Choose a Third-Party App to Run
the Contest
Facebook explicitly requires
businesses to run a contest on a third-
party application.

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FOR EXAMPLE, THE APPS MAV PHOTO
CONTEST APP
Hold Facebook Photo Contest

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FOR EXAMPLE, THE APPS MAV PHOTO
CONTEST APP
Facilitates easy participation

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FOR EXAMPLE, THE APPS MAV PHOTO
CONTEST APP
Full, easy customisation

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FOR EXAMPLE, THE APPS MAV PHOTO
CONTEST APP
Comes embedded with social-sharing options

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2. Keep the prize appealing and
relevant.
The prize you offer doesn’t need to
break the bank—it shouldn’t, actually.
Just remember that the value of your
prize should reflect the effort
participants need to make to enter.

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3. Use call-to actions that propel
engagement

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4. Let the world know about your
contest.
If you’re hosting a contest on
Facebook, make it social! Don’t just
post details to your page.

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SOCIAL MEDIA INTEGRATION
Ensure the application you are using to
host the contest has buttons to share
contest to other networks.

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FACEBOOK ADS ARE YOUR FRIEND
(AND FOE)
Facebook ads can help your promote the
contest immensely, but you need
compelling copy, images and, most
importantly, you should know your target
audience!

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4. Follow Up & Analyze
By tracking performance
you can see what new
fans you are gaining and
also how many people
are getting exposed to
your brand.

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THANK YOU!
We hope this helps! For further clarifications,
you can always reach an Apps Mav rep by
emailing sales@appsmav.com.