Everyone is looking for a strategy for marketing with zero budget marketing. This case study looks at the amazing story behind Zillow and their wildly successful marketing campaign. Imagine what they could have done if they had access to Mautic and free marketing automation! Add #11 Mautic to your Zero Budget Marketing Strategy and be just as successful as Zillow.

1. The Zillow Zero
MARKETING WITH NOTHING

2. CASE STUDY
masterful marketing

3. On Amy Bohutinsky’s first day as chief
marketing office for Zillow, cofounder Rich
Barton walked into her office and said, "I have a
goal for you; I want Zillow to have a million
visitors a month by month six … and I don’t
want you to spend any money doing it."
the history.

4. 10 bold
ideas.

5. get scrappy
“We had to dig deep and think
of new ways to build a brand,"
- Amy

6. Set high goals
One million visitors
per month!
GOAL

7. Be creative

8. Product
is King
"The only way we were going to build a brand
is by having a kick-ass product,"

9. Data Science
“Using our data science became a pivotal decision;
we had information on every home in America and
there was a lot we could see and tell,”
- Amy

10. Grassroots

11. Public Relations
be savvy
and be vocal

12. Social Media

13. Content Marketing
"The content helped us show up in Internet searches.
Today we publish 20-30 stories a week on various real
estate and rental topics, such as celebrity real estate
sales, staging tips, and analytical data."

14. Email Marketing

15. When Zillow launched only eight months later
the site had a million visitors in the first three
days and 5 million in the first month.
the future.