2. Who are we?
Katrin
PhD Candidate,
University of
Potsdam
Olga
Business
Consultant,
Fuxblau
Manuel
Service
Designer,
Fuxblau
Mauro
Designer,
Boana
Martin
Designer,
Nokia/HERE
6. Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
7. Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
8. Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
9. Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
10. Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
11. Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
12. Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
13. Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
14. Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
15. Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
16. Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
17. Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
18. Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
23. Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
24. Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
26. Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
27. Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
28. Draw a storyboard
One scene per A4 sheet.
Each person draws a scene.
You have 10 minutes.
Being Visual • Storyboard Time!
1
How might we get stressed office workers a healthy meal?
Problem/Situation
+
Main User
Solution
+
Main Touchpoint
User Action
How the user
activate
the service?
Service
Action
Happy
end
¾ g
v ual
29. Draw a storyboard
One scene per A4 sheet.
Each person draws a scene.
You have 10 minutes.
Being Visual • Storyboard Time!
2
How might we vanish the standing tourists on the bike lanes?
Problem/Situation
+
Main User
Solution
+
Main Touchpoint
User Action
How the user
activate
the service?
Service
Action
Happy
end
¾ g
v ual
30. Draw a storyboard
One scene per A4 sheet.
Each person draws a scene.
You have 10 minutes.
Being Visual • Storyboard Time!
3
How might we help party-goers to overcome their hangover quickly
on the next morning?
Problem/Situation
+
Main User
Solution
+
Main Touchpoint
User Action
How the user
activate
the service?
Service
Action
Happy
end
¾ g
v ual
31. Draw a storyboard
One scene per A4 sheet.
Each person draws a scene.
You have 10 minutes.
Being Visual • Storyboard Time!
4
How might we get shy new Berlin arrivers get their first date in town?
Problem/Situation
+
Main User
Solution
+
Main Touchpoint
User Action
How the user
activate
the service?
Service
Action
Happy
end
¾ g
v ual
32. Draw a storyboard
One scene per A4 sheet.
Each person draws a scene.
You have 10 minutes.
Being Visual • Storyboard Time!
5
How might we help cyclists to find a safe parking place in a crowded
bike friendly city? (like Berlin during spring/summer)z
Problem/Situation
+
Main User
Solution
+
Main Touchpoint
User Action
How the user
activate
the service?
Service
Action
Happy
end
¾ g
v ual
34. visualizations are interactive tools that will
be used, not only appreciated
be mindful about the audience and use their
visual vocabulary to communicate
being visual means to help the brain to
understand things faster
Black slide = Serious talk
Service Design Drinks - Being Visual by Mauro Rego is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
35. Nov 13–14, 2015
at Kalkscheune,
Berlin / Germany
Interactive
conference for
Service Innovators