Building Belief: People don’t know who they can trust. Every day I must build trust. Testimonials build trust

1. HOW TO BUILD A MILLION
DOLLAR BUSINESS

2. Become a small business expert.
 Building Belief: People don’t know who
they can trust. Every day I must build
trust. Testimonials build trust
1.
Bond (a tie or connection)-I must
create a bond with my clients so that
they can depend on me
2.
Bonus-anticipate client’s problem
and sow into that area

3. ·
Unforgettable relationship
builders-what can I do to make client’s
experience with me unforgettable?
·
Undertake-It is a serious
undertaking when someone comes into
my business and I offer my services. The
way I treat them as a lawyer could
change their views about lawyers
negatively or positively.
·
Underlying Core of My Businessto solve my client’s problems
systematically

4. 1.
What problems does my business
solve?
2.
I must use word “SOLVE” in my
marketing pieces—speak directly to the
problem. Look for dissatisfied clients with
the problems I can solve.
I am not in the business of convincing.

5. ·
Underestimate-never
underestimate the power of consistency
in marketing.
·
Up-Closing is opening up long
term relationships with clients
·
Understand what my clients want:

6. 1.
Follow through on what I say I am
going to do (try to WOW my clients)
2.
To TRUST ME (If I cannot trust
myself to eliminate the nonsense nothing
will change) Is my client worried about
me running late?
3.
Add Value to their lives: do this by
building belief and giving surprise
bonus. I must create value that exceeds
price

7. ·
Systems (the systems in my
business build stability)
1.
#1 System-Testimonials-This is
the number one system I must have in
place
2.
#2 System-Develop an off-line
mailing program (mail reports at least
every 30 days)
·
Sanity-to run a sane business I
must have systems in place. The average
business is struggling because of lack of
systems.

8. ·
Instant Impression
1.
Dress for success, including my
car
2.
Use name at least 4-7 times
during conversation
3.
Fresh breathe
4.
Listen to what is coming out of my
mouth
5.
Go the extra mile

9. 6.
7.
stress
name
8.
Put myself in the client’s shoes
Have a name tag it removes the
of them trying to remember your
Study clients-add value

10. ·
Integrity-trustworthy. How do I
build Integrity?
1.
Shut up and actively listen to
clients or prospects (Based upon what I
heard you say this is what I can do for
you)
2.
Use client’s name
3.
Tell clients the truth
·
Included-what would client say is
included in my business

11. ·
Non- negotiable-what is without
debate, not up for discussion in my
business
1.
Apply the 17 marketing strategies
2.
Name tag
3.
Dressing for success
4.
Fresh breath
5.
Showing up on time
6.
Give post customer bonus (penny
pinching will put me out of business)

12. ·
Environment-I create my
environment with Words.
1.
What is the energy in my
environment?
2.
Create a friendly environment.
When clients believe in me they will refer
me

13. ·
Enjoy my business clients-have
fund, change lives
·
Early
1.
Drive the speed limit and be early
so you can prepare
2.
Don’t look at watch when
speaking with client
3.

14. ·
Extra-What little bit of extra can I
do in my business today?
1.
Look client in the eye
2.
Use words like extra-ordinary and
absolutely
·
Experience-what type of
experience do clients have with my
business
·

15.  Emotional- I am in the emotional
business. When they are connected to
me they will do business with me
·
Equity Value-My client’s
experience is my equity value in my
business
1.
Communication with my past
clients is my equity.

16. ·
Simple-don’t overcomplicate
success
·
Seamless-CMU teachings apply to
any business
·
Skill sets-Build trust and follow-up
long-term

17. ·
Survival Mode to Supernatural
Mode-move from survival mode to
supernatural mode. In survival mode we
speak the problems to others who don’t
know what to do. If in survival mode get
serious and realistic, evaluate, and move
to supernatural mode. In supernatural
mode you follow-up long-term and in
survival mode you go for one time sale
because you are desperate

18.  Standard-need standards in my
business.
1.
What do I stand for?
2.
What does my business stand for?
3.
My business will speak for me?

19.  Last Slide should say:
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