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#pressnomics @mattmedeiros
WHITE
KNUCKLE
OWNER
#pressnomics @mattmedeiros
Second to last!
#pressnomics @mattmedeiros
#pressnomics @mattmedeiros
iThemes? So what?
• 7 Figure business
• 20+ employees
• Just launched a product refresh for an
amazing product — BackupBuddy.
#pressnomics @mattmedeiros
#pressnomics @mattmedeiros
Hey, I’m cool too!
#pressnomics @mattmedeiros
Aren’t my products just as
popular?
#pressnomics @mattmedeiros
Can’t I achieve the same success?
#pressnomics @mattmedeiros
Looking at the facts
• We both started in 2008. Check
• We’re both selling WP Products. Check.
• We both have a similar audience. Check
• We both have a great southern drawl.
#pressnomics @mattmedeiros
I’m doing everything
“they” told me to do…
#pressnomics @mattmedeiros
Launching Conductor
Plugin
#pressnomics @mattmedeiros
Getting to 1.0
#pressnomics @mattmedeiros
First hour!
$4,000+
#pressnomics @mattmedeiros
#pressnomics @mattmedeiros
#pressnomics @mattmedeiros
Next Month
$857
#pressnomics @mattmedeiros
#pressnomics @mattmedeiros
2015 Gross
$30,000
#pressnomics @mattmedeiros
Is this good?
#pressnomics @mattmedeiros
#pressnomics @mattmedeiros
Pippin $700k+
#pressnomics @mattmedeiros
#pressnomics @mattmedeiros
Theme Isle $80k mo
#pressnomics @mattmedeiros
#pressnomics @mattmedeiros
Avada theme, like a
billion fuckin’ dollars.
#pressnomics @mattmedeiros
#pressnomics @mattmedeiros
A WEEK!
#pressnomics @mattmedeiros
#pressnomics @mattmedeiros
What about me? What
about you?
#pressnomics @mattmedeiros
#pressnomics @mattmedeiros
Lesson 1: Settle within
your strengths
#pressnomics @mattmedeiros
#pressnomics @mattmedeiros
Be honest with your
product vs your situation
#pressnomics @mattmedeiros
#pressnomics @mattmedeiros
Lesson 2: Don’t compare your
beginning to someone’s middle
#pressnomics @mattmedeiros
#pressnomics @mattmedeiros
What you think is going on
#pressnomics @mattmedeiros
Nothing worth doing is
easy.
#pressnomics @mattmedeiros
#pressnomics @mattmedeiros
Lesson 3: Challenge your
typical business
#pressnomics @mattmedeiros
#pressnomics @mattmedeiros
or, how I sold a $99
plugin for $20k
#pressnomics @mattmedeiros
#pressnomics @mattmedeiros
GROWING UP IN CAR
SALES
#pressnomics @mattmedeiros
#pressnomics @mattmedeiros
Embrace your strengths,
weaknesses, and situation
#pressnomics @mattmedeiros
#pressnomics @mattmedeiros
Family Business
#pressnomics @mattmedeiros
#pressnomics @mattmedeiros
How you think it goes down
#pressnomics @mattmedeiros
What it really looks like
#pressnomics @mattmedeiros
- Book title
“Everyone should be in car sales: A tactical
guide on going to war with your customers
over price, features, and value.”
#pressnomics @mattmedeiros
Not much different
• Customer relationships: great service + trust
• Build a team like family
• Diversify income
#pressnomics @mattmedeiros
Lesson 1: You need to
WORK to get the sale
#pressnomics @mattmedeiros
#pressnomics @mattmedeiros
Lesson 2: Diversify and go
where the customers are
#pressnomics @mattmedeiros
#pressnomics @mattmedeiros#pressnomics @mattmedeiros
#pressnomics @mattmedeiros
Why do I do what I do?
#pressnomics @mattmedeiros
#pressnomics @mattmedeiros
— Me
“If a product is great and no one is around to
hear it, does it make a sound?”
#pressnomics @mattmedeiros
Audience
#pressnomics @mattmedeiros
#pressnomics @mattmedeiros
Connection
#pressnomics @mattmedeiros
#pressnomics @mattmedeiros
Authentic
#pressnomics @mattmedeiros
#pressnomics @mattmedeiros
Just like you (maybe)
• Why can’t we sell through the repo?
• Why can’t we just have our REST API?
• Who’s running this ship?
#pressnomics @mattmedeiros
— You
“Why did you start the Matt Report?”
#pressnomics @mattmedeiros
#pressnomics @mattmedeiros
Lesson 1: My podcast
lands deals
#pressnomics @mattmedeiros
#pressnomics @mattmedeiros
#pressnomics @mattmedeiros
Lesson 2: Building an
audience
#pressnomics @mattmedeiros
#pressnomics @mattmedeiros
#pressnomics @mattmedeiros
- Asshole marketer
“How to build a six-figure RECURRING revenue
business through teaching people.”
#pressnomics @mattmedeiros
Lesson 3: Feedback
#pressnomics @mattmedeiros
#pressnomics @mattmedeiros
One more story…
#pressnomics @mattmedeiros
#pressnomics @mattmedeiros
@mattmedeiros
mattreport.com/go/itunes
(p.s. I’d love a five-star review!)
#pressnomics @mattmedeiros

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