2. There are various words on the magazine which are highlighted to
attract the audience to the magazine; Such words are “complete”
“free” and “exclusive”, these are used to attract the audience and
to make them think that this magazine has some great USPs that
they can use to there advantage, the audience then feels like their
gaining something extra and then gain pleasure from this. The
feeling of pleasure is then related to the magazine and the
magazine is then known to have a good reputation which
eventually leads to repeat purchase.
The picture taken of the three harry potter stars
is on a dark tone, this instantly gives an
indication to that audience on what the tone of
the harry potter film is, this representation of
the three characters makes the audience start to
ask questions and want answers to why the tone
of the picture is like that. The three also have
stern looks on there faces as if they are about to
embark on something great, again this raised
questions which can only be answered if the film
is watched.
The magazine also has various tag lines
which advertise free
information/photos or which advertise
more articles which are in the
magazine, the taglines are used to
attract the audience to buy the
magazine and to give them more and
more reason why the buy the magazine.
The strap lines also set aside the main
article from other smaller article, this
ensures most of the attention is paid on
the main article.
The layout of this magazine is arranged according
to hierarchy, for example the three stars of harry
potter are in the centre at the very front of the
magazine. There is a focus on them, this grabs the
readers attention to see why they are so
prominent and why they are on the front cover in
such a profound way. The audience then start to
read to find out about the recent film that has
been released. The three at the front are also
iconic icons for harry potter therefore they attract
the eye of for harry potter fans who are looking
out for the next film to come out.
The layout also has the main article title in the
middle of the magazine front cover with a large
amount of emphasis placed on it with various
colour frames arranged to grab the readers
attention on what the main subject of the
magazine is this issue.
The layout also makes room for other smaller
headlines such as PUGs and sub article which also
have information on other films that are soon to
be released but because Harry Potter is the most
famous and will attract the most reader attention,
it is placed at the fore front of all the articles and
has also taken the stage of being the main picture.
The masthead for the magazine is a right red which stands out on the magazine white
background, the title is behind the ain picture but still shows dominance with the opposite
colour clash, this title being so prominent attract regular readers and bring attention to it
self on the magazine rack. The masthead is also prominent to ensure the audience know
the magazine name and remember it when choosing to buy a film magazine again, ones
the audience understand the quality of the magazine hey know what there expecting and if
positive are more likely to buy it again.
3. The name of the magazine being
Premiere will attract the audience
because of the exclusivity of the word
Premiere which often connotes VIP,
luxury and special entrance, is the
reader buy this magazine they may
have pleasure from reading a magazine
that they see as being exclusive and
important.
The planning of the magazine makes sure
that it centres a lot of the most important
things in the magazine such as the picture
of will Ferrell. All of the factors in the
magazine which will attract the most
people and will make the magazine more
vibrant and more noticeable are
highlighted through size or centraltivity.
The name of the
magazine takes up a
lot of space of the
magazine head to
remind the audience
and to show the
audience the name of
the magazine and to
highlight the fact of
the name so that they
can remember the
name and remember
to buy it in the future.
The vibrant and colourful dress sense
of will Ferrell may give a indication of
his personality in the film being weird
and vibrant in personality. This gives
the audience information on what kind
of character will Ferrell is playing.
There are also sub heads lens for other films
which the reader may be interested in . Showing
the reader more and more of what they are
getting from reading the magazine will give
them more reasons why to buy it because of
the feeling that there getting “a lot for there
money”
The title and the main strap line is
yellow which stands out clearly on the
poster. The two most important parts of
the magazine front cover are in yellow
to stand out the audience and to attract
an audience quickly with the main strap
line which in this case is a very famous
comedians names “Will Ferrell”.
The picture on the front of the magazine of
will Ferrell is quite unusual and funny, this
attracts the audience because it shows that
will Ferrell is playing a comedy role, which
he has played for in most of his career/Will
Ferrell is famous for his comedy roles and
therefore this funny photo of him will attract
an audience who are fans of will Ferrell and
enjoy his work, the audience may think that
the funny photo is a poster for a new film
Will Ferrell is staring or a article about him
that has interesting information inside, these
are all reason why the audience would be
attracted by the photo on the front of the
magazine.
There are also questions by Will Ferrell
name such as “what wont he do?”
these questions are conversation starts
and article titles which the audience will
ask them self's and be interested in
finding to the answers to. They will
therefore buy the magazine to read
about the up coming film that will
Ferrell is going to be in and why it has
triggered this question.
4. The title name “Empire” gives an impression of large community and group of
people ( like a real empire).When the audience buy this magazine they feel like
they are part of the community and that they are part of something, this gives
the pleasure they therefore gives them a reason to buy the magazine, to feel
like part of the community which all share a similar interest (Films)
There is also a “ Plus” strap line at the bottom of the front cover which
connotes to the audience that they are gaining more in the magazine
that just the main article. The word “Plus” gives the audience a feeling
of extra and better value for money.
The top strap line of “the girls of sky fall” this type
of title really is attractive for a male audience who
like the film sky fall. This article is likely to show the
attractive females in the film sky fall, this attracts
wide range of readers.
The big bold capital writing of the title
“Avengers” gives the impression that the title is
taken quite literally with the plot and narrative
of the story.
The price and barcode being near the central images
reminds the reader that if they are not pleased with
the price they are getting what they paid for due to
the good information about the central character
being in the magazine and buying a “Empire “
magazine which has a good reputation for giving the
best content in magazines.
The magazine front cover is mainly advertising the
avengers and that the main article in the magazine is the
on the avengers. Obviously for fans of the avenger this is
a instant attraction, the magazine offer to old a lot of
information about eh avengers film, this therefore
attracts the audience because the audience often seek
knowledge
The central image of the super hero in the middle of
magazine cover gives a large indication on what type
of movie the avenger is, for the readers that don’t
know what the avengers is about they get a strong
indication of what the film is about from the central
image of this super hero, due to his main colour
being blue and this often represented as being the
hero colour, and the broadness of his posture
connoting to he audience that he is strong and
assertive with his wishes. All these factor connote
super hero therefore the audience then understand
that the film avenger is about super hero's.
There is a red PUG which shows the
audience that they can have the same
magazine but with a different
character from the avengers on the
front, this ether encourages the
audience to buy all the covers or to
find the characters that they identify
with the most and to therefore form a
relationship with that character which
will pull them along to the movie to
see there chosen character in action.
The super hero in the main centre
picture has a shadow on one side of
his face, this could show some
personality of the character and the
fact that he is a two sided person who
as well as having a light, kind and
sensitive side also has a dark side who
can use physical force to tackle
problems. The dark side will be noted
by the audience and they will
understand that he, as well as being a
hero which is stereotypically great,
heroic and good, also has a dark side.
5. At the top of the magazine there is
a large bold capital font which
advertises a free giant iron man
poster, this is good for audience
attention because the reader will
be attracted by the word “free”
and therefore buy it because they
feel like they are getting more for
there money.
The bar code and price is next to the tile and main
picture of the magazine, this tells the audience that
although you are paying premium price you are
getting good value for money with the “massive 2010
preview” and the name of the magazine which has a
good reputation and therefore will ensure that the
magazine content and quality is at its best.
At the front of the magazine there is a giant
picture of jonney Depp in the role of the mad
hatter in Alice and wonderland ( the modern
version) . This bizarre and unusual look will
attract the audience because they start to ask
them self's question of the reason why he is
dressed like this. Through humour the magazine
attracts the audience and gets to them read the
magazine to find out more about the film that
the character is in. The look that this character
has gives a indication about the type of humour
and narrative that the film may enrolee.
There is a dark purple background which is
a direct contrast to all of the white and
yellow writing which floods the page. This
makes it easy on the readers eyes so that
they can scan the magazine and pick up
quickly on any article that they might be
interested in.
The dark purple background with the dress
sense of the character simply reinstates the
weirdness of his clothing.
In large writing which grabs the
readers attention to the left of the
main character picture there are
the words “MASSIVE 2010
PREVIEW” the word massive
connotes to the audience that they
are getting a lot for there money
and that they are gaining “extra”
through this magazine. The word
Preview also gives a indication that
they are going to gain something
before the rest of society and are
going to get a sneak peak into
some information that is not yet
released unless you buy this
magazine.
The title is in a large bold capital font
with contrasting colour to make it
stand out keep the name of the
magazine on key attention to ensure
that the reader links this feeling of
excitement they get from the
magazine to the magazine name.
Through the range of
explanation marks and
capital letters it connotes a
loud and vibrant feel to the
magazine which give the
audience a “wow” feeling
when picking up and
reading the magazine.
There is a strap line at the bottom of the
magazine which gives the reading
information on what other articles are in
the magazine apart from the main one.
Again this gives the audience the feeling of
gaining “more” from the magazine and
makes it seem better value for money.
6. The main picture of the main character has him
looking straight at the audience, the audience may
make eye contact with the picture and form a
relationship with the character according to his facial
expression which in this case is serious. The audience
may ask questions about why this character is shown
how he is and then want to go and see the movie to
get answers,.
The film title covers the width of the
magazine front cover. This makes it stand
out and grab the readers attention wherever
they are looking at the magazine, there is
also a tagline below it which explain that
inside there is a head trip, for the audience
to understand what the head trip is they
must watch the movie, but first they are
likely to read the article on the film to see if
they can find any hints on this “head trip”.
Audience like “head trips” in movies because
it keeps them enjoying and thinking about
the film even after its finished. Therefore it is
wise to advertise the fact that there is a head
trip in this movie because it is likely to attract
many audiences.
There is also a article title below the
title which relates to the main article in
a sense that the article is abut similar
films, but at the same time main focus is
kept on the main article which is about the
film “inception”. The sub article talks
about other films that the film is similar
to in he factor of being “mind blowing".
If the audience read this article and see a
film that they have seen they will be able
As well as the main article being about the film “inception” there is also a
PUG which states “everything you need to know about Tron”; this offers the
audience in dept. information about another hard hitting film which is very
popular. Extra information about a film after it has been realised is
important for the audience to see if they've missed something or to see if
there hunches were correct. This extra information will gratify the audience
in seeking knowledge and they will feel more in the film community with
the film knowledge they have picked up from the magazine.
The background of the magazine is
lots of pictures of lots of small
circuit boards that are found in
technology, this cliché view of
technology is usually connoted as
high tech and no easy to
understand, since the film has
these qualities the film makers
have used this background to sell
the film to give the audiences
ideas of what kind of film it is.
The font type and colour in this title has be
chosen carefully to connote the feeling of
“difference”, the font colour changes
around and inside the lettering giving an
indication that the film also does this. The
film changes and other sides of things are
shown In the film , this also connotes that
there are different places and spaces that
are visited In the film and that the film is
different to normal life, these connotes a
hint of sifi.
The main picture in
the magazine front
cover is of the main
actor in the film
“inception”. This is a
introduction into the
film and who the
main star is, if the
audience recognise
and know the star of
the film ( which is
very likely in this
circumstance) they
are more likely to go
and see the film
because of the
reputation that the
actor may have or
the common
7. The layout for this magazine is informal and mostly shows
the magazine having information about the film “Spider
man” this being the most recent and popular film it is
advertised on the main page with a large picture of the
main character which takes up nearly the whole page and
a large title with goes across the middle of the page.
Below the main picture of superman there is also a “+”
which then shows all the other articles in the magazine,
this shows the audience what else there getting for there
money as well as the main information about spider man,
this gives the audience a sense of “getting more for your
money” which makes them happy with the magazine. The
format for the magazine makes the audience focus on the
key bits of the magazine which the magazine authors
believe to be most interesting and most popular, this gets
audiences to buy the magazine for these parts. The main
article taking up most of the magazine front cover is an
example of this and shows popularity of the article with
its size on the front cover being so large.
For fans of spider man, the black costume now gives off a
different feel to the character, alone with the dark eyed
and dark haired look on the actors face there is a clear
change in character morals, feel and personality.
The audience will want to research further into there
thoughts and discover what is happening to the
character's, this fulfilment of knowledge will bring
gratification.
The price and barcode being near the central images
reminds the reader that if they are not pleased with the
price they are getting what they paid for due to the good
information about the central character being in the
magazine and buying a “Empire “ magazine which has a
good reputation for giving the best content in magazines.
Audience get attracted to the news of “change” whether it being of a
characters look or a characters name audiences are always interested in change
of the characters that they are already comfortable with, therefore the strap
line which quotes “the new look” intrigues the audience to buy the magazine to
see how Spiderman has changed from his stereotypical outfit to something
different, this will affect older fans of Spiderman who want to see how the
character is developing. For fans that aren't happy with the new look, this
article might give more explanation about why the look has changed etc., this is
all gratifying the audience because of the knowledge in they are gaining and
the “exclusive” feel they get from reading abut a characters change of
appearance, this feel makes them feel more part of the film community, this
positive feeling is then linked to the magazine which leads to repeat purchase.
The name of the title being in red allows it to stand out
from the rest of the magazine, this maintains the
audience knowing the name of the magazine and
therefore maintains the magazine brand identity that it
follows as being a popular highly regard film magazine
which some people may connote as being huge, great
and powerful due to the connotation the name of the
magazine gives “Empire”.
Below all the articles titles there is a large bold word
which states “Free” This word attracts the audience in
many way, firstly they feel like they are getting more
for there money and that they are gaining something
extra from the magazine, they also feel empowered
by gaining a film poster because they feel more in the
film community that they have a piece of film
advertisement and merchandise. There is also an
explanation mark to express the meaning of the word
and what it can be for the audience.
