The Open Platform is the suite of services enabling partners to build applications with the Guardian. This is the launch event presentation given to the media, our partners, developers and friends of the Guardian on Tuesday, 10 March, 2009.

2. Tim Brooks
Managing Director

3. Background Demos Partners
Emily Bell Mat Wall Matt McAlister
Director of Digital Lead Software Head of Guardian
Content Architect Developer Network
Mike Bracken Tom Marsh
Director of Technology Developer
Development
Simon Willison
Stephen Dunn Software Architect
Head of Technology
Strategy
Simon Rogers
Editor

4. Weaving the
Guardian into the
fabric of the Internet

6. Emily Bell
Director of Digital Content

7. Mike Bracken
Director of Technology Development

8. “The international audience for
guardian.co.uk has brought a new
goal within reach:
for The Guardian to become the
world’s leading liberal voice”
GMG Scott Trust website

9. Embracing innovation
• Integration of technology into the
business
• Opening up how we work with people
both internally and externally

11. Show us how to improve
http://www.flickr.com/photos/bendodson/3336066519

12. Stephen Dunn
Head of Technology Strategy

13. The Open Guardian
Recent history
Stephen Dunn
Head of technology strategy

14. guardian.co.uk
1999 - 2009
★ On the ★ 30M
web since visitors/
1995 month
★ 1.5M ★ 3x Webby
pages and award
counting winner
★ 250M+
pages/
month

15. Looking back...

17. 1995 - Guardian
online

18. 1995 - Guardian
online
1996-98 - New
Media Lab

19. 1995 - Guardian
online
1996-98 - New
Media Lab

20. 1995 - Guardian
online
1996-98 - New
Media Lab

21. 1995 - Guardian
online
1996-98 - New
Media Lab
1998 - Guardian
talkboards

23. 1999 - Guardian
Unlimited launches

24. 1999 - Guardian
Unlimited launches
1999 - Removal of
registration system

25. 1999 - Guardian
Unlimited launches
1999 - Removal of
registration system
1999 - RSS feeds

26. 1999 - Guardian
Unlimited launches
1999 - Removal of
registration system
1999 - RSS feeds
1999 - Free
headlines
distribution service

27. 1999 - Guardian
Unlimited launches
1999 - Removal of
registration system
1999 - RSS feeds
1999 - Free
headlines
distribution service

28. 1999 - Guardian
Unlimited launches
1999 - Removal of
registration system
1999 - RSS feeds
1999 - Free
headlines
distribution service
2001 - First weblog

29. 1999 - Guardian
Unlimited launches
1999 - Removal of
registration system
1999 - RSS feeds
1999 - Free
headlines
distribution service
2001 - First weblog
2001 - Ask Aristotle

31. 2006 - Guardian Technology’s
“Free Our Data” campaign

32. 2006 - Guardian Technology’s
“Free Our Data” campaign
2006 - Comment is free

33. 2006 - Guardian Technology’s
“Free Our Data” campaign
2006 - Comment is free
2007 - RSS Everywhere

34. 2006 - Guardian Technology’s
“Free Our Data” campaign
2006 - Comment is free
2007 - RSS Everywhere
2007 - First partners network

35. 2006 - Guardian Technology’s
“Free Our Data” campaign
2006 - Comment is free
2007 - RSS Everywhere
2007 - First partners network
2008 - Full text RSS (with Ads)

36. 2006 - Guardian Technology’s
“Free Our Data” campaign
2006 - Comment is free
2007 - RSS Everywhere
2007 - First partners network
2008 - Full text RSS (with Ads)
2008 - First hackday

37. Relaunch 2007-08

38. Relaunch 2007-08

39. Relaunch 2007-08

40. Principles

41. 1. Permanent
http://www.flickr.com/photos/fstorr/

42. 1. Permanent
• “A cool URI is one that does not change”
Tim Berners-Lee 1998
http://www.flickr.com/photos/fstorr/

43. 1. Permanent
• “A cool URI is one that does not change”
Tim Berners-Lee 1998
• 1.5 million resources redirected to new scheme
http://www.flickr.com/photos/fstorr/

44. 2. Addressable
★ Resources are “about” something - ready for the social
web.
★ We live in “the age of point-at-things” (Coates 2005)

45. 2. Addressable
★ Resources are “about” something - ready for the social
web.
★ We live in “the age of point-at-things” (Coates 2005)

46. 2. Addressable
★ Resources are “about” something - ready for the social
web.
★ We live in “the age of point-at-things” (Coates 2005)

47. 3. Discoverable
★ Multiple routes to
content
★ Content is
multifaceted
★ Tagging drives
discovery

48. 3. Discoverable
★ Multiple routes to
content
★ Content is
multifaceted
★ Tagging drives
discovery

49. 3. Discoverable
★ Multiple routes to
content
★ Content is
multifaceted
★ Tagging drives
discovery

50. 3. Discoverable
★ Multiple routes to
content
★ Content is
multifaceted
★ Tagging drives
discovery

51. 3. Discoverable
★ Multiple routes to
content
★ Content is
multifaceted
★ Tagging drives
discovery

52. 4. Open
http://www.flickr.com/photos/thetruthabout/

53. The Hackable Guardian
http://www.guardian.co.uk/....

54. The Hackable Guardian
http://www.guardian.co.uk/....
/technology/internet
/technology/all
/environment/climatechange
/profile/bobbiejohnson

55. The Hackable Guardian
http://www.guardian.co.uk/....
/technology/internet
/technology/all
/environment/climatechange +business/globaleconomy
/profile/bobbiejohnson

56. The Hackable Guardian
http://www.guardian.co.uk/....
/technology/internet
/technology/all
/environment/climatechange +business/globaleconomy
/profile/bobbiejohnson

57. The Hackable Guardian
http://www.guardian.co.uk/....
/technology/internet
/technology/all
/environment/climatechange +business/globaleconomy
/profile/bobbiejohnson+technology/internet

58. The Hackable Guardian
http://www.guardian.co.uk/....
/technology/internet/rss
/technology/all/rss
/environment/climatechange +business/globaleconomy /rss
/profile/bobbiejohnson+technology/internet/rss

59. Comments
http://www.guardian.co.uk
/business/2008/oct/24/economicgrowth-recession

60. Comments
http://www.guardian.co.uk
/business/2008/oct/24/economicgrowth-recession /rss

61. Comments
http://www.guardian.co.uk
/business/2008/oct/24/economicgrowth-recession /rss

62. Comments
http://www.guardian.co.uk
/business/2008/oct/24/economicgrowth-recession /rss

63. at
ll F
Fu
http://www.flickr.com/photos/
azadam/

64. Open source
guardian.co.uk built using open source technology...

65. Open source
Contributing to open source technology...
Database change management
http://dbdeploy.com
Javascript unit testing
framework
http://rhinounit.googlecode.com
Lightweight mock object
testing framework
http://mockito.googlecode.com
JBossCache patches

67. 1995 - Guardian’s first web project
1996-98 - New Media Lab
1998 - Guardian talkboards
1999 - Guardian Unlimited launches
1999 - Removal of registration system
1999 - Rich Site Summary feeds
1999 - Free headlines distribution service
2001 - First weblog
2001 - Ask Aristotle
2006 - Guardian Technology’s “Free Our Data” campaign
2006 - Comment is free
2007 -Rebuild for web architecture
2007 - RSS Everywhere
2007 - Partners network
2008 - Full text RSS (with Ads)
2008 - First hackday

69. Matt McAlister
Head of Guardian Developer Network

70. (hack day video)

71. The Open Platform
The suite of services
enabling partners to
build applications with
the Guardian

72. Content API
A service for selecting
and collecting content
from the Guardian for
re-use

73. Data Store
A directory of useful
data curated by
Guardian editors

74. Mat Wall
Lead software architect

75. guardian.co.uk
• 1 million items of content published
between 1999 - 2008
• News, reviews, sports, comment,
debate
• tag metadata applied to content by our
editors

76. Tags Content

77. Article
Video
Audio
Tags Content
Gallery
Cartoon

78. Keyword Article
Video
Contributor
Audio
Series Tags Content
Gallery
Publication
Cartoon
Tone

79. Keyword Article
Tags are attached to content by editors
Video
Contributor
Both tags & content have
editorial value
Audio
Series Tags Content
Tags can be combined to create
customised resources: pages, RSS feeds
Gallery
Publication
Cartoon
Tone

80. guardian.co.uk
• Has an amazing amount of quality content
• Content meta-data curated by guardian
editors
• Fantastic playground for our internal
development team
How do we open this to the world?

81. Content API
• Backed off our search engine
• Provides access to all article content & tags
• Supports multiple output formats: XML,
JSON, ATOM
• Supports free text search across content
• Search for keywords

82. Your app here!
API
Search engine
CMS
Guardian
database

83. Demos

84. Tom Marsh
Developer

85. Simon Willison
Software architect

86. Simon Rogers
News Editor

94. Partners

95. Partners
Technology Client Libraries
Services
Tom Armitage
Mashery
Kalv Sandhu
Endeca
James Darling
Dave Nattris
Michael Lee

96. • AMEE maps and tracks energy data.
• We plan to use the Open Platform to help them
distribute AMEE data more widely.

97. • AMEE maps and tracks energy data.
• We plan to use the Open Platform to help them
distribute AMEE data more widely.

98. • Stamen Design is a San Francisco design firm
• APIMaps.org is a crowdsourced news geotagger
built with OpenStreetMap.

99. • Zemanta is a content analysis service.
• They built a search utility that links Guardian
content to the open web - wikipedia, flickr, etc.

100. • Kalv Sandhu is a Ruby developer.
• TweetReviews surfaces twitter conversations
related to events reviewed by the Guardian.

101. • Kalv Sandhu is a Ruby developer.
• TweetReviews surfaces twitter conversations
related to events reviewed by the Guardian.

102. • Yahoo! has several developer services such as
BOSS,YQL and Flickr that make mashups better.
• Christian Heilmann built a “news mixer” tool
that returns interesting resources on any topic.

103. • The Cass Sculpture Foundation commissions,
sells and loans sculptures from British artists.
• They added related articles from the Guardian
to each artist’s bio page on their web site.

104. • The Cass Sculpture Foundation commissions,
sells and loans sculptures from British artists.
• They added related articles from the Guardian
to each artist’s bio page on their web site.

105. Pricing

107. FREE!

108. What does “free” mean?
• You can publish full articles from the
Guardian
• 5k queries per day limit, online
support
• Partner with us on advertising

109. New revenue
opportunities based
on new uses for
Guardian articles
• Embedded ads • Behavioral targeting
• Performance-based • Reselling and
advertising redistributing data

110. Beta Trial
• Keys approved on a limited basis
• Collecting feedback to understand how
people want to work with us
• Will open more widely soon

113. • Getting
Started
• Get a key
• API Explorer

114. • Getting
• Data Store
Started
• information
Get a key
• API Explorer

115. • Getting
• T&Cs
• Data Store
Started
• Help
• information
Get a key
• FAQs
• API Explorer

116. Frequently Asked
Questions
• What is the Open • How do I get help?
Platform?
• What are the use
• Where is the rights?
documentation?
• How much content is
• What can I make with available?
it?
• When will it be more
• What are the widely available?
limitations?
• Who else is using it?
• How do I get access?

118. CONTENT API DATA STORE
A free service for A directory of
selecting and useful data curated
collecting Guardian by Guardian editors
content for re-use
http://www.guardian.co.uk/open-platform