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The Golden Path: Building Great Landing Pages and Registration Paths,[object Object],Adrian SaundersFounder - Chief Revenue Officer,[object Object],Cogent Online Pty Ltd ,[object Object],Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com,[object Object]
Who is Cogent Online,[object Object],Cogent management each have over 10 years of expertise in execution of Internet based marketing programs.We live, eat and breathe Online Marketing. At Cogent we have created member programs that have engaged over 5 million users. Our company thrives on effectively engaging and retaining customer interest and participation.,[object Object],Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com,[object Object]
The Golden Path: Building Great Landing Pages and Registration Paths,[object Object],[object Object]
Using best-of-breed message technology work for you
Metrics that tell the real truthCogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com,[object Object]
Golden Rule: Take the view of the page visitor…,[object Object],[object Object]
What can I do here?
Why should I do it?
What is going to happen after I leave here?Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com,[object Object]
The Golden Path: Few Basic Rules,[object Object],[object Object]
Have a HeadlineDescribe why the user should do business with you in a simple statement that describes the value they will be receiving,[object Object],[object Object]
Have well formatted, clear concise and compelling copy
Use great imagesCogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com,[object Object]
The Golden Path: ,[object Object],[object Object]
State visitors concerns back to them and over come their objections
Use databases and validation scripts to clean the data on the way in – turn bad traffic into good
Use your “Thank You” page as a revenue opportunity
When in doubt, double opt in
 Use well targeted Trigger MessagesCogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com,[object Object]
Acknowledging the users time and subtly assuring them of frequency and relevance,[object Object],Stating what will happen after signup,[object Object],Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com,[object Object]
Collect only the data you need,[object Object],Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com,[object Object]
Collect more profiling later…,[object Object],Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com,[object Object]
Collect more profiling later…,[object Object],Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com,[object Object]
Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com,[object Object]
Thank you page monster unit  48% CTR,[object Object],Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com,[object Object]
Break it down for me Adrian…,[object Object],Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com,[object Object]
Grab Their Attention!,[object Object],Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com,[object Object]
Build Interest!,[object Object],Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com,[object Object]
Generate Desire!,[object Object],Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com,[object Object]
Remove Privacy Concerns,[object Object],Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com,[object Object]
Have a Clear and Concise Call to Action!,[object Object],Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com,[object Object]
Use Best of Breed Marketing Solutions,[object Object],Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com,[object Object]
Our Marketing Solution Partners…,[object Object],Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com,[object Object]
[object Object]
Email Deliverability tools: Make sure your email messages actually reach the inbox.
Salesforce integration: Conduct more targeted campaigns based on where prospects are in the buying cycle.

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