Film Audiences & Institutions with Becky

1. Film Audiences &
Institutions

2. Films Watched by Males and Females
The table shows a series of popular films
released in the cinema and which gender it
was most popular amongst. The first table
shows films that were viewed by a
significantly higher male audience, while
the second shows films that were viewed by
a similar number of males and females.
The first table shows that films popular
amongst the male audiences were
generally films with some sort of
action/adventurous theme. These are also
films with a predominantly male cast. The
table shows that these films were less
favoured by female audiences and these
could be some of the reasons.
Within female audiences, it appears that
they prefer less intense films as the films
shown in the table appear to be of the
drama, comedy, romance or musical genre.
They also tend to have a strong female
character who drives the narrative, as
opposed to the stereotypical male hero
shown in the action films common amongst
males.

3. This table shows that in 2013, female cinema-goers preferred a British
Film, “female audiences had a stronger preference for UK films”. Five out
of the 6 most popular films amongst female audiences were British. This
means that the film was either produced by a British company, filmed in
Britain or has a predominantly British cast.
However, this is not always consistent because the year before, 2012
showed that British films were “attracting above average male
audiences”.

4. This table shows the films that
were significantly more popular
amongst older people over the
age of 55. The most popular
film with this audience is
Quartet, a comedy drama film
released into the cinemas late
2012. The film has an older cast
which would relate to the older
audiences, as it centres around
musicians in a retirement
home.
Other films that also appealed to this age group were films of some historical
content, such as Les Miserables and The Great Gatsby.
However, although these films were particularly popular amongst this older
audience, not many older people over 55 go to the cinema. The table suggests this by
saying that there is only 10% of people aged 55+ within the total survey.

5. Demographics and Film
The table shows which social classes of
people make up the UK audiences who
actively go to the cinema. It shows that
people within the C1 category (lower
middle class) make up 33% of the UK
audience while C2 (skilled working
class) makes up 22%. They show a very
different taste in films, as C2 tend to be
watching films that appeal to family
audiences. The C2 and DE audiences,
who are the working class and those
covering the lowest level of
subsistence, share similar films as they
both have above average viewings of
Fast & Furious 6 and Despicable Me 2.
This shows the films which were most
popular amongst the different social
classes.

6. Location of Audience

7. In recent years the rate of self
employed people in the UK film
industry has increased from
45% in 2007 to a peak of 62% in
2010, then stayed for a year but
then began to drop back down
to 45% by 2013.

8. As we can see there is a very small
amount of female filmmakers, but
there was almost double the amount of
writers than directors in 2007 for
example. However this is still very low.
Interestingly there seems to be no
consistent trend in the number of films
released and what percentage of those
films were made by a certain gender
(except for more films being written
and directed by men as there is a much
higher amount of men in the industry).
This suggests that there is room for more women in the industry and it could mean
that they are not being picked over men, otherwise the number of films and number
of male directors and writers would correlate.
Another part of the employment chapter (page 235) shows that a lot of female made
films are successful. Personally I think that this could be because a different gender
could generally bring a different perspective and way of thinking to the industry and
this originality may be subtly interesting to the viewer, enhancing their experience.

9. Overall, film consumption is growing. I think this must be
because younger people are getting into films and the older
people who aren’t watching them are dying out.
The group who watches the most films in UK is male 15 – 25 year
olds.
The group who is least represented appears to be 45 - 55 year old
men, this is due to the fact that they watch films the least