Behavioural email webinar 28 sept 11
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Behavioural Email provides the most relevant and responsive email marketing possible. These are my slides from last weeks RedEye webinar.
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Behavioural email webinar 28 sept 11
- 1. Understanding Behavioural Email and How it Can Improve your Online Business 28 September 2011 Matthew Kelleher, Commercial Director, RedEye
- 4. Diverging Strategies in Email
- 7. eCRM Database ODP B.I. D/base Web Analytics Data ESP OR
- 9. Maximise customer lifetime value by targeting behaviour Customer lifetime value Time Increased value with behavioural lifecycle marketing Traditional customer lifecycle email marketing Acquire Convert Develop Retain Reactivate Abandoned basket Welcome X-sell Profile driven offers Nursery Win back Re-engagement Newsletters
- 10. How the combined strategies work Visitors Browsers Info Gathering Comparing Basket Abandon Engagement is the first stage of any journey Purchase Drop off communications Browser programme Brand reinforcement and USPs Competitor Positioning Basket Abandonment Engagement
- 12. Behavioural Search Criteria Holiday specific search criteria will drive the content and trigger