5. It’s all communication. The online tools do an old thing in a new way: Faster More transparent More available More interactive This… Instead of this…
6. So, what’s your toolbox look like? (A big pile of the latest stuff is not necessarily any better than being too primitive.)
7. Goal: The right tool for the right job, at the right price (in time and money).
16. Groups with the largest email lists can capitalize quickly on crises or timely windows of opportunity if prepared
17.
18. A Few Available Tools: VerticalResponse 501(c)(3) nonprofits to send up to 10,000 emails per month for free. EmailNow by Network for Good, powered by Emma $29.95 per month for up to 20,000 emails ConstantContact $15 per month for under 500 subscribers, $30 per month for under 2,500, and so on. CampaignMonitor $5 per email campaign, plus $0.01 per email Topica $50 per month for up to 5,000 subscribers MailChimp Free for small campaigns, significant discount for nonprofits.
19. How to Choose: Deliverability (do they get through spam filters) HTML templates (harder than it looks to get right) Integrate with member database? Ease of use Pricing for your size list
20.
21. Creating an established, credible organizational brand and identity.
22. Building your base of support and serving as a vehicle to mobilize activists.
23. Acting as a central point for media outreach and engagement.
24. Being a center for running a campaign to influence a decision maker or target.
34. Social Networking Labor organizer and civil rights activist Cesar Chavez defined organizing as “you talk to one person, and then another, and another.” Organizing on social networks is no different. There’s a difference between a communications strategy (posting content) and an organizing strategy (talking to people). - Online Organizer’s Almanac
36. Facebook: No Free Lunch “There was a direct correlation between a Cause administrator’s time spent on the Cause and the Cause’s number of donors. The vast majority of administrators who secured over 150 unique donors spent more than 5 hours per week on their cause. Cause administrators primarily fundraised from people with whom they already had a personal relationship, which illustrates the necessity of building a robust grassroots network if you want to fundraise on Facebook.”
39. $7.00 per action taken on emails acquired from social networkshttp://www.frogloop.com/care2blog/2007/7/17/is-it-worth-it-an-roi-calculator-for-social-network-campaign.html
“How much of this do I need, if I need it at all” “… and what is ‘this’, anyway?” - OFA grassroots chapters- Local elected (with constituency)- labor union- client advocacy group- direct service agency- think tank This is my “What, Why, and How” presentation, but not focused on organizing “What I do mostly right now is organizing, but this applies broadly” Basic principles:people don’t read on the webconsistency is importantthe best isn’t cheapbut can save costsbe found
Note I didn’t say a *better* way, but it is the way that people expect, so you need to be there. It’s still correct English to say “That garment has quite a pleasing effect” but it would get a strange look where “You’re looking great” wouldn’t.
I put that in there to be cute, but I don’t want you to get the wrong idea. You don’t need a million tools or the latest gizmos.
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