Social structures and their impact
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The deck for a speech on the history of The New Celebritiy's work with
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Social structures and their impact
- 3. Hi.
- 6. STORY
- 11. IMPRESSING MY PARENTS Smaller towns drifting in their economic offering Urbanisation of youth culture has left small towns and cities stale Community losing interest
- 12. Search Results for ‘Levelland’ SMALL COMMUNITIES Google democratise information for a nation, not a context People believe what they find Contemporary culture defines itself in the national space
- 13. Search Results for ‘Levelland’ Wikipedia - bare Official page - boring Gun at school story UFO spotted in 1957 Country music video Deserted Yahoo page SMALL COMMUNITIES Google democratise information for a nation, not a context People believe what they find Contemporary culture defines itself in the national space
- 14. Content about Levelland People of Levelland
- 15. Content about Levelland People of Levelland Content to consume
- 16. OBVIOUSLY The less available to consume, the less interest
- 17. Broadband Penetration OBVIOUSLY The less available to consume, the less interest
- 18. Broadband Penetration OBVIOUSLY The less available to consume, the less interest
- 19. Broadband Penetration Content Strategy OBVIOUSLY The less available to consume, the less interest
- 20. Broadband Penetration Content Strategy City Interest OBVIOUSLY The less available to consume, the less interest
- 22. EDUCATION
- 23. CONTENT GAP How could we inspire content that would be interesting? Consistent content that doesn’t feel controlled or contrived.
- 24. KID INSPIRED Creative Embracing new technologies Focused on avenues where they communicate Give them toys
- 25. KID INSPIRED Creative Embracing new technologies Focused on avenues where they communicate Give them toys
- 26. Student Voice COMMUNITY DRIVEN Philosophy of Social Media is a decentralisation of ownership
- 27. Student Voice 80% COMMUNITY DRIVEN Philosophy of Social Media is a decentralisation of ownership
- 28. Student Voice 80% Teacher Profiles 15% COMMUNITY DRIVEN Philosophy of Social Media is a decentralisation of ownership
- 29. Student Voice 80% Administrative Teacher Profiles Announcements 15% 5% COMMUNITY DRIVEN Philosophy of Social Media is a decentralisation of ownership
- 30. Student Voice 80% Administrative Teacher Profiles Announcements 15% 5% Parents COMMUNITY DRIVEN Philosophy of Social Media is a decentralisation of ownership
- 31. RESULT Over a third of the town visits the page on a weekly basis. Community interest in the school has increased.
- 32. 37% RESULT Over a third of the town visits the page on a weekly basis. Community interest in the school has increased.
- 34. INTERESTING
- 35. ECONOMIC DEVELOPMENT Intergraded with the city The Economic Developer of the city took note of the project and started chatting
- 36. SOCIAL MEDIA CONSULTANT How to tweet How to blog How to facebook How to prezie
- 37. SOCIAL MEDIA WORKSHOP How to tweet How to blog How to facebook How to prezie
- 38. DISASTER SOCIAL MEDIA WORKSHOP How to tweet How to blog How to facebook How to prezie
- 39. Social Media Trend BUSINESS WANT TO ‘DO’ Small businesses feel like they can compete with advertising The ego of engaging with consumers People love what they do BUT just because you build it, doesn’t mean they will come
- 41. RECAP
- 42. RECAP People want content about their surroundings
- 43. RECAP People want Business content want to about their create surroundings content
- 44. RECAP People want Business Cities need content want to relevant about their create content to surroundings content improve retention and new business
- 45. RECAP Multiple People want Business Cities need sources content of want to relevant content work about their create content to surroundings content improve retention and new business
- 46. RECAP Multiple People want Give people Business Cities need sources content of the content want to relevant content work about their they want create content to surroundings content improve retention and new business
- 47. RECAP Multiple People want Give people Business Success is Cities need sources content of the content want to much easier relevant content work about their they want create when it content to surroundings content doesn’t improve depend on retention and one business new person or business
- 48. City STEP BACK We can make small impacts on lots of targeted businesses to have a big impact on the city
- 49. STEP BACK We can make small impacts on lots of targeted businesses to have a big impact on the city
- 50. City STEP BACK We can make small impacts on lots of targeted businesses to have a big impact on the city
- 51. City STEP BACK We can make small impacts on lots of targeted businesses to have a big impact on the city
- 53. DECENTRALISE
- 54. SOCIAL OUTPUT Industry specific guides to navigating the social space with the goal of output Schools, Newspapers, Cafes, Factories, everyone has the opportunity to push out
- 55. SOCIAL OUTPUT Industry specific guides to navigating the social space with the goal of output Schools, Newspapers, Cafes, Factories, everyone has the opportunity to push out
- 56. City Website Hub Strategy SOCIAL OUTPUT Industry specific guides to navigating the social space with the goal of output Schools, Newspapers, Cafes, Factories, everyone has the opportunity to push out The economic developer becomes a facilitator of a city-wide ‘conversation’
- 57. City Website events Hub Strategy shopping cafe community school news food SOCIAL OUTPUT Industry specific guides to navigating the social space with the goal of output Schools, Newspapers, Cafes, Factories, everyone has the opportunity to push out The economic developer becomes a facilitator of a city-wide ‘conversation’
- 58. Cafe School Cafe Industrial Shopping MEASURING By creating a hub we are able to measure the input from organisations as well as the interaction from the consumers to chart the direction of the city.
- 59. NEW BUSINESS Working alongside economic development firms we were able to plan incubators, development paths and promote the city for new interest
- 60. Two Years later
- 61. Two Years later Worked with 7 cities, 10K to 150K population range Levelland awarded largest stimulus package rail project (4th largest in America) Two fortune 500 plants properties secure Local business increase Higher involvement from chamber of commerce in economic direction Business retention very high Recognition at IEDC, Texas ED Summit
- 62. Thanks