SOCIAL MEDIA FOR YOUR BUSINESS<br />
Goals for tonight<br /><ul><li> Understand what Social Media Marketing is
 Discover the importance of using Social Media in partnership with Search
 Learn about using Facebook and Twitter for business
 Case Study: Getting results from Social Media
 Take away some Social Media Marketing tips you can start using right away. </li></li></ul><li>About Me<br />Matt Forman (...
 Previously CEO at one of Australia’s fastest growing niche social networks (LIMBO®)
 12 years digital experience including senior online leadership positions at The Perfume Connection and FuelWatch
 Google Qualified Adwords Individual</li></li></ul><li>What is Social Media Marketing<br />“The act of using social influe...
“Es” of Social Media<br />Educate<br />Engage<br />Entertain<br />
Search Engines & Social Networks<br /><ul><li> Search Engines are not the only sites capable of driving large volumes of t...
 Same rules apply – CONTENT IS STILL KING
 Well optimised content distributed through social networks turbo charges your SEO</li></ul>Images from Flickr & used unde...
Fishing Where The Fish Are<br />
Aussies are a social bunch<br />*Source: Hitwise Top Websites report 13/07/09<br />
We’re even social in our searches <br />*Source: Hitwise Top Search Terms report 13/07/09<br />
Social Networks We’ll Discuss Tonight<br />Over 5.3 million adult Australian members*<br />Over 750,000 Australian members...
Facebook<br /><ul><li>More than 250 million active users
More than 100 million users log on to Facebook at least once each day
The fastest growing demographic is those 35 years and older
More than 4 billion minutes are spent on Facebook each day
More than 6 million users become fans of Pages each day </li></li></ul><li>Would be the world’s 5th largest country<br />
Brisbane Is A Social City<br />Source: kristi-barrow.com and Facebook Advertising, Estimates taken on 19th of December 200...
Twitter<br /><ul><li>More than 25 million users
More than 2 million ‘tweets’per day
55% Twitter users female / 45% male</li></li></ul><li>
Twitter bandwagon gains momentum<br />Source: Nielsen Netview, March 2009<br />
Elements of a Successful Social Media Campaign <br />
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Social Media Marketing - Digital Strategies Seminar

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Overview of Social Media for business, including case study. Presented at Digital Strategies Seminar Brisbane July 2009 by Matt Forman from Traffika

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Social Media Marketing - Digital Strategies Seminar

  1. 1. SOCIAL MEDIA FOR YOUR BUSINESS<br />
  2. 2. Goals for tonight<br /><ul><li> Understand what Social Media Marketing is
  3. 3. Discover the importance of using Social Media in partnership with Search
  4. 4. Learn about using Facebook and Twitter for business
  5. 5. Case Study: Getting results from Social Media
  6. 6. Take away some Social Media Marketing tips you can start using right away. </li></li></ul><li>About Me<br />Matt Forman (@mattforman)<br /><ul><li> Founder & Managing Director @traffika
  7. 7. Previously CEO at one of Australia’s fastest growing niche social networks (LIMBO®)
  8. 8. 12 years digital experience including senior online leadership positions at The Perfume Connection and FuelWatch
  9. 9. Google Qualified Adwords Individual</li></li></ul><li>What is Social Media Marketing<br />“The act of using social influencers, social media platforms and online communities for marketing, publication relations and customer service…”<br />Wikipedia Social Media Marketing definition<br />
  10. 10. “Es” of Social Media<br />Educate<br />Engage<br />Entertain<br />
  11. 11. Search Engines & Social Networks<br /><ul><li> Search Engines are not the only sites capable of driving large volumes of traffic anymore
  12. 12. Same rules apply – CONTENT IS STILL KING
  13. 13. Well optimised content distributed through social networks turbo charges your SEO</li></ul>Images from Flickr & used under Creative Commons license: http://www.flickr.com/photos/andrewhuth/803693899 & http://www.flickr.com/photos/diyanakamaruza/3279036914<br />
  14. 14. Fishing Where The Fish Are<br />
  15. 15. Aussies are a social bunch<br />*Source: Hitwise Top Websites report 13/07/09<br />
  16. 16. We’re even social in our searches <br />*Source: Hitwise Top Search Terms report 13/07/09<br />
  17. 17. Social Networks We’ll Discuss Tonight<br />Over 5.3 million adult Australian members*<br />Over 750,000 Australian members**<br />*Source: Facebook Advertising13/07/09<br />**Source: Nielsen Netview, May 2009<br />
  18. 18. Facebook<br /><ul><li>More than 250 million active users
  19. 19. More than 100 million users log on to Facebook at least once each day
  20. 20. The fastest growing demographic is those 35 years and older
  21. 21. More than 4 billion minutes are spent on Facebook each day
  22. 22. More than 6 million users become fans of Pages each day </li></li></ul><li>Would be the world’s 5th largest country<br />
  23. 23. Brisbane Is A Social City<br />Source: kristi-barrow.com and Facebook Advertising, Estimates taken on 19th of December 2008<br />
  24. 24. Twitter<br /><ul><li>More than 25 million users
  25. 25. More than 2 million ‘tweets’per day
  26. 26. 55% Twitter users female / 45% male</li></li></ul><li>
  27. 27. Twitter bandwagon gains momentum<br />Source: Nielsen Netview, March 2009<br />
  28. 28. Elements of a Successful Social Media Campaign <br />
  29. 29. CASE STUDY:- The Triumphant Child<br /><ul><li> Independent book & web publisher
  30. 30. Specialist resources for parents & grandparents of young children (new born to 5 years)
  31. 31. Based in Australia but sells globally
  32. 32. Online (direct-to-consumer) is largest distribution channel</li></li></ul><li>Goals<br /><ul><li>Launch & build a new brand online
  33. 33. Develop a trusted relationship with target market
  34. 34. Build database of parents
  35. 35. Sell books</li></li></ul><li>Strategy<br /><ul><li>Display ads on premium parenting websites for branding
  36. 36. Develop brand identities on the major social platforms (Facebook, Twitter, Myspace)
  37. 37. Microsite to support book launch
  38. 38. Give away much of the content through blog
  39. 39. Distribute blog content freely & virally</li></li></ul><li>Facebook<br /><ul><li>Regular content updates including blog syndication & video
  40. 40. Actively engaging fans by stimulating conversations around parenting tips & stories
  41. 41. Viral competition – upload pic of your child ‘being triumphant’ to win
  42. 42. Answering specific parenting questions
  43. 43. Crowd sourcing for content for a new book</li></li></ul><li>Twitter<br /><ul><li>Regular content updates including blog syndication
  44. 44. Actively engaging fans by stimulating conversations around parenting tips
  45. 45. Responding to every @reply and DM personally
  46. 46. Answering specific parenting questions
  47. 47. Crowd sourcing for content for a new book</li></li></ul><li>RSS Distribution<br /><ul><li>Regular quality articles
  48. 48. Giving away value creates value
  49. 49. RSS syndication of content to Twitter, Facebook + 12 other social platforms
  50. 50. Regular social bookmarking with Digg, Delicious & Stumbleupon</li></li></ul><li>SEO Boost<br /> 19 of top 20 Google results<br />
  51. 51. Getting Started<br />Start listening to conversations. Do some searches and listen to conversations your prospects, customers and competitors are having<br />Protect your brand. Create profiles and register your vanity URLs on the leading social sites<br />Get involved. Start contributing to the conversations. Ask questions. Add value. <br />
  52. 52. How We Can Help<br />FREE Social Media consult<br /> (valued @ $300)<br />
  53. 53. Connect With Us<br />
  54. 54. More Info<br /><ul><li>Video available from facebook.traffika.com.au
  55. 55. Presentation available from slideshare.net/mattforman
  56. 56. Tweet me @ twitter.com/mattforman
  57. 57. Email me matt@traffika.com.au</li>

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