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Playbook for a Successful Presentation: The 8 Basic Components of Every Great Speech

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Playbook for a Successful Presentation: the 8 Basic Components of Every Great Speech

Give me 5 minutes and I will give you the 8 steps of the journey from presentation dilettante to presentation overlord.

My name is Matteo and what you find here is based on my best selling presentation course Presentation Hero.

There is a common blueprint behind the all the best presentations. Unforgettable TED talks, Keynotes that change the business landscape, speeches that change history all follow the same storytelling structure.

This structure is at the core of what I teach at Presentation Hero Academy and I wanted to "free" this content for the world to see.

There are three questions that I want to answer:

Why do we enjoy some content more than other?
Why do some content get millions of shares?
Why do we remember only a small bit of the content we are exposed to each day?

I believe the answer lies in this "magic" blueprint.

It's magic only because it works every time. Infallibly. Since thousands of years. Because this "magic" blueprint is what we call storytelling and storytelling is as old as the human race.

This is exactly the right time to give storytelling the place it deserves: to be with us not only in social media, at the movies, in the theater. Storytelling needs to feel at home in our office, in the meeting rooms, in conference halls.

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Playbook for a Successful Presentation: The 8 Basic Components of Every Great Speech

  1. LIKE THE magic behind the presentations you SHARE REMEMBER PLAY BOOK
  2. There’s a common blueprint behind all the best presentations. Unforgettable TED talks, keynotes that model the business landscape, speeches that change history.
  3. I've come to understand this universal playbook after a few years of study. And now is the right time to share it with the world.
  4. I'm Matteo, by the way. I have a thing for presentations.
  5. I'm Matteo, by the way. I have a thing for presentations. Give me 5 minutes and I will give you the 8 steps of the journey from presentation ignorant to presentation overlord.
  6. Before we start, you can always download this presentation at preshero.co/magic You will receive the presentation in PDF format + a coupon to get 10% off any of my presentation courses. THIS IS A LINK!
  7. 1
  8. TELL YOUR AUDIENCE WHO YOU ARE
  9. Does your audience know you?
  10. even if the M.C. introduced you Tell them your name
  11. Tell them your name Even if most everyone knows you
  12. There’s always someone who doesn’t ! ! !! ! ? Even if most everyone knows you
  13. Now imagine that your presentation is just beginning
  14. What’s your job?
  15. You need to motivate your audience What’s your job?
  16. Stay between 5 and 20 words. Provide a bio.
  17. Provide a bio. Make it easy for your audience to locate you
  18. will highlight your humanity and make you easier to relate with Your name and your bio
  19. 2
  20. TELL YOUR AUDIENCE WHY YOU ARE THERE
  21. What is your motivation for presenting? Make it clear.
  22. Show how your perspective is unique
  23. about the topic Show how passionate you are
  24. If you care
  25. Your audience will care as well If you care
  26. It drives your audience’s motivation Your motivation is contagious
  27. Sign an agreement with your audience
  28. by revealing the structure and timing of your presentation
  29. “During the talk I will tell you 3 stories that will last 5 minutes each” For example:
  30. If your audience feels in control They are more relaxed and more open to your content
  31. 3
  32. TELL WHY THEY ARE THERE
  33. Your audience showed up
  34. The reason to attend was strong enough! ?
  35. The reason to attend was strong enough! Now they need the motivation to follow through till the end ?
  36. OUTCOMEProvide a sample of the outcome OUTCOME
  37. Show, don’t tell!
  38. What will they gain? + + + + + + + +
  39. How will they be transformed? + + + + + + + +
  40. Do it early in your presentation
  41. 4
  42. TRANSFORM YOUR AUDIENCE
  43. Your presentation is about a transformation
  44. The transformation may be shifting the point of view of your audience
  45. Getting them to see something up close
  46. Introduce them to a new concept
  47. Changing the way they feel about your topic
  48. Every presentation is about a transformation
  49. You create a new concept in the minds of the audience MARKETING PITCHING
  50. Your audience is transformed by learning TEACHING TRAINING
  51. NO TRANSFORMATION NO PRESENTATION
  52. BEGINNING END What is the transformation? The one thing that changes between the beginning and the end of your presentation
  53. Your whole presentation is about a change BEGINNING END
  54. 5
  55. EVERYONE REACTS DIFFERENTLY
  56. Your audience is made of individuals
  57. And that’s fine! Each individual in your audience will react to your material in their own unique way
  58. Every single reaction in every single moment is not so important
  59. How do you please everyone?
  60. YOU DON’T! How do you please everyone?
  61. How do you please everyone? YOU DON’T! And don’t ever try to please everyone at the same time!
  62. Give something to everyone. You should know your audience. How do you please everyone?
  63. Your presentation has a hidden goal
  64. Transforming your audience into a group is the hidden goal of any presentation But how would you achieve that?
  65. How do you transform your audience into a group? The individuals in your audience become a group by experiencing your presentation together
  66. They will progressively have a similar way of seeing, feeling about and relating to your topic
  67. Until they react in unison
  68. 6
  69. MARK THE MOST IMPORTANT CONCEPT
  70. If our presentation was a mountain we would be at the peak
  71. In storytelling terms this is a climax
  72. It’s the high point of your presentation
  73. When you provide the most insight.
  74. It’s the most transformative moment
  75. Your audience instinctively understands this moment motivation reaction peak BUILDUP CLIMAX
  76. Your audience will pay more attention to what you say
  77. They understand something else...
  78. They understand something else... vThe peak is the beginning of the end
  79. Now that the energy is at the highest level...
  80. ...it’s time for you to leave the stage.
  81. 7
  82. PROVIDE A SUMMARY
  83. Now you need an effective way of ending your presentation
  84. A summary helps your audience go back to their day, changed by the core transformation
  85. A summary is the only moment when you’re allowed to use bullet points
  86. A summary is the only moment when you’re allowed to use bullet points But a summary doesn’t need to be just a bulleted list...
  87. Take your audience flying above your topic
  88. Give them a bird’s eye view of your topic
  89. Show how much you’ve covered
  90. CLIMAX SUMMARY Provide a summary after the climax
  91. CLIMAX SUMMARY to benefit from the excitement of your audience
  92. You capitalize on this level of excitement in two ways: It will be easier for your audience to remember what you say to make sense of what you say
  93. 8
  94. PROVIDE ACTIONABLE TO-DOS
  95. Translate the wisdom from your presentation into something practical
  96. It’s ideally something that your audience can apply in their life It should become a habit.
  97. It’s a gift, from you to your audience
  98. E’ aperto il dibattito... come rendiamo data, meaning, memory e action? Your audience can make sense of your data and transform it into meaning. i DATA i MEANINGThey may even remember your data, but... MEMORY i
  99. i MEANING MEMORY i ACTION E’ aperto il dibattito... come rendiamo data, meaning, memory e action? If you want to make sure they will remember what you said, transform your data into action.
  100. Actionable to-dos will cement your presentation in their memory
  101. You have reached the end of your presentation.
  102. You can end with a business related call to action. You can end on a hope or a wish. You can end with a quote or word of wisdom.
  103. You are allowed to ASK for something back. If you gave a lot away during your presentation
  104. CLIMAX SUMMARY TO DOS ENDING
  105. WHO YOU ARE WHY YOU ARE THERE WHY THEY ARE THERE CLIMAX SUMMARY TO DOS ENDING
  106. WHO YOU ARE WHY YOU ARE THERE WHY THEY ARE THERE TRANSFORMATION REACTIONS CLIMAX SUMMARY TO DOS ENDING
  107. YOU MADE IT
  108. You just learned the core structure of all successful presentations. I’m so proud!
  109. <------------------ contenuto ------------------> <------------------ eventuale box ------------------> What’s next? Getting even deeper into structuring, designing and delivering presentations with the Presentation Hero Academy.
  110. Discover the most innovative and effective presentation training system waiting for you at: preshero.co ANOTHER LINK!
  111. And if you download this presentation you get 10% off any Presentation Hero Academy course. preshero.co/magic DUH...
  112. One more thing...
  113. This presentation is now a Creative Commons content under the Attribution license. Matteo Cassese Presentation Hero Academy preshero.co
  114. This means that you can build upon it, remix it, use it in your classes, publish it in your books and blogs. You can even create your own course based upon it. All you need to do is credit me, the Academy and link to preshero.co
  115. Thank you, I appreciate you reading this far! You can follow me on twitter. I’m @matteoc
  116. preshero.co preshero.co/magic @matteoc
  117. PHOTOS - Creative Commons – Attribution (CC BY 2.0) Project 365 #169 by Pete on Flickr Public Domain Eiffel Tower Construction from 1889 World Fair from Public Domain Archive Public Domain Utenriksminister Trygve Lie besøker Sverige by National Archives of Norway from Flickr My New Plates by Tracy Hunters from Flickr Time is ticking out by mao_lini from Flickr Coquille d'escargot by Jrm Llvr on Flickr Splish by Jez Elliott on Flickr Structure de passerelle en acier by Frédéric BISSON on Flickr ICONS - Creative Commons – Attribution (CC BY 3.0) Crowd designed by Alex Kwa from the Noun Project Projection Screen designed by Garrett Knoll from the Noun Project Frame designed by irene hoffman from the Noun Project Transform designed by Daniel Hug from the Noun Project Independent designed by Griffin Mullins from the Noun Project Picture designed by Chris Clausen from the Noun Project Compass designed by Jens Windolf from the Noun Project Compass Rose designed by Proletkult Graphik from the Noun Project Book designed by Edward Boatman from the Noun Project CREDITS Smile by Nazer Khalid on Flickr Lexington Elementary Orchestra by Juhan Sonin on Flickr your choice! (cc) by Martin Fisch on Flickr Hide And Seek by Emilio Labrador on Flickr Public Domain Sherlock Holmes from Anglotopia Ovation by Ben+Sam on Flickr Hang Glider Jockey's Ridge by bobistraveling on Flickr Tandem flying by Ben Stanfield on Flickr
  118. PHOTOS - Creative Commons – Attribution (CC BY 2.0) Ka’ena Point by Matt Bonam on Flickr A Mercators Chart by maps.bpl.org on Flickr Polka! by nicolaitan on Flickr It's a No! by smlp.co.uk on Flickr Snapseed Parashute by rodtuk on Flickr Sarangkot Flight by Dhilung Kirat on Flickr CREDITS
  119. Matteo Cassese Presentation Hero Academy preshero.co

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