12. Online Presence Lead Generation Client Communication Business Management Local /National Engagement What are you looking to do?
13. Sphere of Influence Online Lead Generated Direct Mail, Farm, Advertising Referral Business Networking Your Current Business Social Media Blogging Website Advertising
14.
15.
16.
17. Medium Space Outlet Content Frequency Measurement Selected Business Sources What? Where (macro) Where (micro) Topic Sources How Often? Analytics Who?
18. Sphere of Influence Online Lead Generated Social Media Established Business New Business New Business Outlet * We have decided on “Social Media” as our outlet in this example due to the fact that it will allow us to market BOTH targets.
19.
20. Sphere of Influence (Established) Online Lead Generation (Development) Social Media Facebook Personal Page Keeping Current Matters Business Page Time Out Chicago 2 x Week 2 x Week Hootsuite.com Medium Space Outlet Content Frequency Measurement Selected Business Sources “ How do I get people here?”
21.
22.
23.
24.
25. Focus on 1 established market and 1 new business market
26. Pick ONE new technology that you feel fits into your business model.