This document discusses digital ecosystems and how companies can participate in them using APIs. A digital ecosystem is built around customer journeys, with companies providing APIs that integrate their products or services into various steps of a customer's experience. The document advises companies to identify the customer journeys they want to participate in or lead by developing APIs for their portion of the journey. This allows companies to play a role in the digital ecosystem and find ways to generate revenue within it.

1. Digital Ecosystems
Why and How with APIs
Matthias Biehl
@mattbiehl

2. 11.10.17 Start-up Name 2 |

3. 11.10.17 Start-up Name 3 |

4. Ecosystems: Built around Customer Journeys
Go to town for
shopping
Get newspaper on
the way
Have coffee and
read newspaper
Store
Newspaper
Boy
Cafe

5. 5
Business Ecosystems Today?

7. BANK

8. Vehicle Financing Plan
Name
Address
ZIP
City
Vehicle Order Form
Name
Address
ZIP
City
Insurance Order Form
Name
Address
ZIP
City
Register Licence Plate
Name
Address
ZIP
City

9. Vehicle Order Form
Name
Address
ZIP
City
YES, add insurance
YES, register a new license plate
YES, add financing plan

10. 10
The Digital Ecosystem

11. BANK

13. 13
How to Use
Digital Ecosystems?

14. Order Reg-
istration
Plate - API
Order
Vehicle - API
Car Insurance
API
Pay Vehicle
Tax - API
Consumer
Credit - API
Order Vehicle
Service - API

15. 15
Some Strategies for
Digital Ecosystems

16. Participate in Ecosystems -
Participate on a Market for APIs

17. Not only Participating – But Leading!

18. Competition within a Sector

19. Competition on Customer Journey

20. 20
Who is building the Digital
Customer Journey?

22. 22
Using the Digital Ecosystem
to your Advantage

23. How to make Money in Digital Ecosystems?
API
Experience
Owner
Digital
Experience
End-
Customer
Product
API
Provider

24. Digital Ecosystems are built around
Customers and their Journeys
Elicit customer journeys
Build APIs for your company’s
touchpoints in the customer
journey
Decide in which customer
journeys you want to
participate in
Decide in which customer
journeys you want to lead

25. Thank You
Matthias Biehl
@mattbiehl

26. www.api-university.com