My presentation from BlogPaws 2014 in Vegas. Beginner SEO session.

1. An
Introduction
to SEO
@ma$beswick
ByMattBeswick

2. SEO is
NOT
Magic
@ma$beswick

3. SEO is
NOT
a dark
art

4. TIME
@ma$beswick
SEO
TAKES

5. @ma$beswick
SEO is
Part of
a Marketing
Strategy

6. Become a
BRAND
@ma$beswick

7. But it’s
just
ME
@ma$beswick

8. UP!
@ma$beswick
Man
*
*Or Woman

9. BeYou

10. Get Yourself
NOTICED@ma$beswick

11. Create GREAT Content That IS
EVERGREEN

12. CREATE
TOPICAL
Content

13. CREATE Important Content

14. Content
Drives
Everything

15. Audience
&
Relationships
It all comes DOWN
to two things…

16. Playtime
Over!

17. SEO
Tools

18. Google Analytics
1. Create an Account (http://www.google.com/analytics/)
2. Install (http://www.wikihow.com/Add-Google-Analytics-to-
Blogger for blogger or http://wordpress.org/plugins/google-analytics-
for-wordpress/ for wordpress)
3. Log in and Play – you won’t break anything!

19. Google Webmaster Tools
1. Create an Account (https://www.google.com/webmasters/
tools/)
2. Install (Automatically done for Blogger, use https://yoast.com/
wordpress/plugins/seo/ for Wordpress)
3. Log in and Play – you won’t break anything!

20. Google Keyword Planner
1. Login to your Google Account (https://
adwords.google.com/KeywordPlanner)
2. Click ‘Search for New Keyword and Ad Group
Ideas’
3. Start entering Keyword Ideas

21. Your ideas
Trends
Update searchYour ideas
Monthly
Searches

22. Change Ordering

23. Don’t try to be a hero
When you’re starting out

24. I want to rank
for… “dog recipes”

25. Start with
something easier…
“Recipes to help obese
dogs lose weight”

26. This is called
“Long Tail”

27. Then move onto
something more
competitive…
“Healthy dog recipes”

28. And then,
eventually…
“dog recipes”

29. On Page
Optimisation

30. Google Loves
Content

31. WRITE For
PEOPLE

32. 1. Page title
2. URL
3. Header / Post Title
4. Content
5. More Content!
6. Internal Links
7. Alt Tag
8. Social Proof

36. Make your site
LOOK GOOD

37. Don’t use too
Many
Adverts

38. Make it
EASY
To Use

39. There is no
Correct #
Of Words!!

40. Let’s
Talk
SPIDERS
@ma$beswick

41. Google LOVES
LINKS

42. LINKS

43. Links = Votes

44. Votes = Rankings

45. Off site
Optimisation
@ma$beswick

47. Get links from
Authoritative
sites

48. Opensiteexplorer.org
Domain Authority 35+ with a Decent level of social engagement?
Likely to be a great link.

49. The Aim is
Referral
Traffic

51. Do not
BuY
Links

52. Avoid Penguins
At all costs

53. So how
Do I
Get Links?

54. Blog
Directories
(e.g. Technorati.com)

55. Guestposting
Editorial

56. Larger Content
Pieces(guides, infographics)

57. Speaking
Mattbeswick.co.uk
Or
hiddenpixel.com
J

58. Making
Friends

59. Will getting
Social Shares
= Rankings?

60. At the moment,
Probably not

61. Shareable content
=
Linkable content

62. On page Things to Remember
1. Don’t underestimate the power of navigation
– think “Top Down”.
2. Whenever possible, link between your posts.
3. Set your site up for people
4. If you’re using wordpress, install a related
posts plugiN (http://wordpress.org/plugins/nrelate-related-content/)

63. OFF page Things to Remember
1. Getting links from other sites drives
rankings.
2. These need to be relevant and authoratitve –
“Will this link send me traffic?”
3. Don’t game Google – Penguin Will Get you.

64. There is Light at the
End of the tunnel

65. Questions?