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VIDEO CONTENT MARKETING
ABOUT US
We reach viewers and
measure business
results on YouTube.
OUR CLIENTS
More than 1 billion unique users visit YouTube every month
YouTube reaches more US adults aged 18-34 than any cable network
100 hours of video are uploaded to YouTube every minute
Mobile makes up more than 25% of YouTube’s global watch time
YouTube is the 2nd largest search engine after Google
YOUTUBE STATISTICS
The YouTube algorithm has
shifted to more heavily
weight engagement metrics
like watch time, comments,
and likes when ranking
videos in search and related
video placements.
ENGAGEMENT VS VIEWS
Why are these placements important?
VIEWS BY SOURCE
Direct/Mobile
Related Videos
Search
Embeds
Subscriber
Advertising
External URL
YouTube Channel
0 7.5 15 22.5 30
Data provided by YouTube from over 1,500 channels
OUR PROCESS
CONTENT OPTIMIZATION PROMOTION COMMUNITY
CONTENT ORGANIZATION
Videos are organized by
business category and goals
to provide more meaningful
reporting and insights .
CONTENT EDITING
When necessary, videos are
edited or expanded to
include end slates or calls
to action to increase viewer
attention and conversion
rate.
METADATA OPTIMIZATION
Videos are updated with optimized
titles, descriptions, and tags based
on our advanced keyword research
techniques.
ANALYTICS INTEGRATION
Know which videos and
promotion sources are driving
meaningful conversions and not
just views.
Thumbnail Optimization
Thumbnails appear everywhere on the
YouTube platform and beyond.
Creating custom thumbnails and testing
different variations can have a dramatic
impact on your video’s clickthrough
rate.
TARGETED Promotion
Viewer targeting and promotion
management drives viewers, not just
views, to your newly optimized videos.
INFLUENCER IDENTIFICATION
Influencers are the viewers
that engage and share your
content the most. Identifying
your key influencers helps you
better connect and create
partnership and collaboration
opportunities.
SCHEDULE A FREE CONSULTATION

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