Drive business results with online video. Our YouTube marketing services help you attract a targeted audience, drive them on an optimized video, and track conversions on your website.
4. More than 1 billion unique users visit YouTube every month
YouTube reaches more US adults aged 18-34 than any cable network
100 hours of video are uploaded to YouTube every minute
Mobile makes up more than 25% of YouTube’s global watch time
YouTube is the 2nd largest search engine after Google
YOUTUBE STATISTICS
5. The YouTube algorithm has
shifted to more heavily
weight engagement metrics
like watch time, comments,
and likes when ranking
videos in search and related
video placements.
ENGAGEMENT VS VIEWS
Why are these placements important?
6. VIEWS BY SOURCE
Direct/Mobile
Related Videos
Search
Embeds
Subscriber
Advertising
External URL
YouTube Channel
0 7.5 15 22.5 30
Data provided by YouTube from over 1,500 channels
9. CONTENT EDITING
When necessary, videos are
edited or expanded to
include end slates or calls
to action to increase viewer
attention and conversion
rate.
10. METADATA OPTIMIZATION
Videos are updated with optimized
titles, descriptions, and tags based
on our advanced keyword research
techniques.
12. Thumbnail Optimization
Thumbnails appear everywhere on the
YouTube platform and beyond.
Creating custom thumbnails and testing
different variations can have a dramatic
impact on your video’s clickthrough
rate.
14. INFLUENCER IDENTIFICATION
Influencers are the viewers
that engage and share your
content the most. Identifying
your key influencers helps you
better connect and create
partnership and collaboration
opportunities.